GS1 CapabilitiesOverview for HL7 Mobile Health Group- 12 Sept. 2012- Baltimore, MD (USA)

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Topics

• Who is GS1?

• What is GS1 doing in Healthcare?

• What is GS1 doing in Mobile Commerce/B2C?

• GS1 B2C Trusted Source of Data

• Discuss potential for collaboration

Who is GS1?

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A need for global standards...

What happens when there aren’t global standards?• Inefficiencies• Increased risk• Lost opportunities

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... to meet the needs of the supply chains in different sectors

in Retail & Consumer Goods

in Healthcare in Transport & Logistics

and more...

Efficiency Safety Collaboration Sustainability

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GS1: The Global Language of Business

GS1 is a neutral not-for-profit organisation driven by its users, that facilitates collaboration amongst trading partners, to create more efficient, safer and sustainable value chains through global standards.

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GS1: A global system of standards

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GS1 brings together

companies representing

all parts of the supply chain

GS1: Bringing companies together

Manufacturers, distributors, retailers, hospitals, transporters, customs organisations, software developers, local and international regulatory authorities, and more work together under our leadership to create, implement and use standards

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Industries using GS1 standards• Agriculture• Alcohol Beverages• Apparel• Audio / Video• Automotive• Chemicals• Computer Hardware and Software• Cosmetics and Fragrances• Electrical Supplies and Equipment• Electronics• Financial Services - Banking• Food and Beverage• Foodservice• Fresh Meats, Poultry, Seafood Deli• Furniture• General Merchandise• Hobbies and Crafts• Home Accessories• Home Furnishings

• Home Improvement / DIY• Jewelry• Lawn and Garden• Maintenance Repair and

Operations• Medical devices• Medical instruments• Nutrition• Pet Foods and Supplies• Produce• Pharmaceuticals• Public Sector / Government• Publishing• Raw Materials• Shoes• Sporting Goods• Telecommunications• Toys and Games

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Global reach, local presence

111 Member OrganisationsClose to 2 million member companies

150 countries served2,000 people helping us

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Some of the world’s best-known companies sit on our Board

...just to name a few!

What is GS1 doing in Healthcare?

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Transforming the Heathcare Supply Chain Process to Improve Patient Safety and Care

GS1 Healthcare: Helping the right patient get the right medicine at the right dose in the right route at the right time.

We bring together hospitals, pharmaceutical companies, medical device manufacturers, distributors, associations, regulators, logistic providers, and more to develop standards that will help improve patient safety and increase supply chain efficiency.

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The healthcare supply chain needs global standards

• Medication errors result in additional treatments, disabilities and even loss of life

• Counterfeiting is an increasing global threat• Traceability from manufacturer to patient is

problematic• Product recalls can be difficult to manage, in

particular for healthcare providers• Manual interventions in the healthcare supply

chain decrease its efficiency and accuracy

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GS1 Standards in action across the entire Healthcare supply chain

Manufacturer Distributor, wholesaler, GPO, …

PatientHealthcare provider

Transport provider

Automatic verification in dispensing & administration processes reducing medical errors

More accurate and efficient supply chain managementEnabling traceability & authentication (counterfeiting, product recalls, etc.)

Enabling regulatory compliance

Improved production, packaging & supply

processes

Improving patient safety and supply chain efficiency

Simplification and accuracy improvement in distribution

processes

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GS1 and Joint Initiative Council (JIC) in Healthcare

International Organisation for Standardization

European Committee for Standardization

Health Level 7international

International Society for Blood

Transfusion

InternationalHealth

Terminology SDO

International Society for Quality in Healthcare

European Association of

Hospital Pharmacists

European Association of Medical Device manufacturer

Clinical DataInterchange Standards

Consortium

World Customs Organization

World Health Organization

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GS1 Healthcare – Current Initiatives

• AIDC Application Standards for 90% of medical products

• AIDC Application Standards for small instruments

• Healthcare extension in next GDSN release

• Global Traceability Standards developed for Healthcare

Though our work on standards development continues, a set of global standards is already available:

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GS1 Australia recently demonstrated the value of GS1 standards to the Australian pharmaceutical and health supply chain, which is still a mainly paper-based system with manual processing.  Seeing an opportunity, a group of proactive and leading Australian health sector companies banded together to participate in a project which successfully demonstrated the concepts of e-commerce using GS1 standards and GS1 guidelines in the areas of ordering, processing, picking, packing, dispatch and receipt of goods.

Did you know?

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Did you know?

Read about a dozen different real-world deployments of GS1 standards in the healthcare sector across the world:USA, China, Australia, France, UK, Japan, Switzerland, Canada, Germany, Spain…

http://www.gs1.org/healthcare

Business-to-Consumer (B2C)

Digital product information Consumers can Trust

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Why is GS1 involved in MobileCom

• Standards focus: how can existing standards for barcodes, RFID and data be leveraged for mobile

• Big picture: platform to express needs of retail supply chain to mobile industry and to encourage innovation

• GS1 Mobile Group gathers all stakeholder to work on these two areas

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GS1 MobileCom vision

• All consumers have access to trusted product information and related services via their mobile phones.

• All stakeholders use GS1 standards to make this possible and so ensure interoperable, scalable and cost-effective applications.

• In general, collaborative Mobile Commerce applications are enabled by an open infrastructure.

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Mobile Commerce Applications where GS1 can help

• Extended Packaging• Digital Content Purchase & Delivery• Digital Coupons• Authentication• Re-ordering (Mobile EDI)• Mobile Self-scanning

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What is Extended Packaging?

Consumer/Product Mobile phone Brand/Retailer

•Key concept: Consumers access to trusted product information or related services via their mobile phone

A consumer has a question about a product

they are buying.

They use their mobile phone to interact with the

pack.

They receive the answer from a trusted source

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Challenges for Extended Packaging

Lack of global standards for keys and data

carriers

Lack of easy access to information

Lack of trusted product data

•Confusing for consumers•Complex and costly for brands, retailers and solution providers

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Should consumers trust digital product information?

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Research showed

20% of available digital product information is WRONG

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Would you trust any information for your family?

Image from Onespot Allergy article

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How to get accurate info to consumers

Brands and Retailers: high quality digital information

Third-party “apps”: Digital information often missing or incorrect.

Price comparison

Health & Wellness

Ethical consumption

Environmental buying

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How do consumers react?

Consumer survey undertaken - 7 countries, 1000 representative sample in each country - “what do consumers want”

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73% of consumers consider it important that product information is trustworthy

38% of consumers would not purchase the product if they did not trust the product information displayed about it on their mobile phone

37% of consumers would never use an app again if it contained incorrect product information

28% consumers would never use an app again if it contained no product information

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GS1 B2C Trusted Source of Data (TSD)

GS1 aims to become the trusted source of data to support the communication of authentic product data provided by brand owners to consumers/shoppers,retailers and internet application providers using internet and mobile devices.

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B2C TSD – Project Overview

The vision of the B2C project is that: Brand-owners can share relevant product information easily, thus

building trust with consumers. Internet application providers (IAPs) can ensure they are delivering

authentic data. Consumers can feel confident that the digital product information

they access is accurate, no matter how or where they shop 8 countries participating 5 core attributes and 19 nutritional attributes

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Pilot Overview

Basic Product Information:Product Name, Brand Owner Name,

Product Description, Product Image, Product URL

Nutritional Product Information:

Vitamins, Calcium, Iron, Proteins, Calories – Energy, Carbohydrates, Fat, Cholesterol, Sodium, Serving Size, and Servings Per Container

Focus on Phase 1!

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Brand-Owner target product categories

Pre-packaged food products with uniform nutrition information :

• Beverages

• Chilled Food

• Frozen

• Packaged Snacks

• Shelf Stable Bakery Biscuits

• Shelf Stable Other Edibles

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Phase 1 Global Pilot

Countries: 8

Participating Brands: 30+

Products: 900+

Aggregators: 5

Applications: 5

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Stakeholders Project is a joint initiative with the Consumer Goods Forum (TCGF)

Many brands and application providers participate in different forums: B2C Board, B2C Information Needs Group, TSD Standards WG, regional work groups.

Brands (incl. retail private label) Solution and Application Providers

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TSD Framework Standards

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Leverage GDSN

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Next Steps

Phase 1 From May 2012 - Local services in multiple countries From July 2012 - Prototype Global Service (interoperability) in some

of the 8 pilot countries From Jan 2013 - Full Production (global interoperability)

Phase 2 Country expansion into 2nd wave of countries (6 new by June 2013) Company expansion of other categories – core attributes only Agree new attributes with CGF sub-group

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References

GS1 CapGemini Beyond the Label Report GS1 B2C TSD Pilot Report GS1-TCGF B2C Information Needs Group (BING) GS1 B2C TSD Mission Specific Work Group (Standards)

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For more information:www.gs1.org

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Is there potential for GS1 collaboration with HL7 Mobile

Health WG?

Contact DetailsCameron Green

GS1 Global OfficeAvenue Louise 326/10B-1050 Brussels, BelgiumW www.gs1.orgT + 1 609 557 4570E cameron.green@gs1.org