grynd strategy presentation
TRANSCRIPT
![Page 1: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/1.jpg)
G.R.Y.N.D. STRATEGY
Vinny Sceri, Luke Bossalini, Lqwan Desir, Matthew Struble
![Page 2: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/2.jpg)
OUR TAKE ON STRATEGYCreate a multi platform campaign that best represents G.R.Y.N.D.
Fitness Apparel, and founder Chris LaBarbera.
GROUP
3
![Page 3: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/3.jpg)
OBJECTIVES
1.Gain a strong reliable customer base (5000)
2.Encourage repeat sales3.Build customer database
![Page 4: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/4.jpg)
RELATIONSHIP CYCLE -Awareness
-Acquisition
-Retention
![Page 5: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/5.jpg)
AWARENESS GAP- Beach Carts- Sky Advertising- 6x9 Postcards- Facebook
![Page 6: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/6.jpg)
AWARENESS GAP FLOW CHART
![Page 7: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/7.jpg)
BEACH CART ADS Utilizing beach cart ad space we will drive traffic to our website strictly to make the consumer more aware of GRYND & the Blog.
![Page 8: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/8.jpg)
VISIONS ADVERTISING MEDIASomers Point, New Jersey(609) 287-4980 Tracy Cohenhttp://visionsadv.com/rolling-chair.pdf
![Page 9: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/9.jpg)
SKY ADBringing the message to the beach via Sky Advertising in order to raise brand awareness
![Page 10: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/10.jpg)
HIGH EXPOSUREDave Dempseyhttp://usairads.com/609-861-4111
1 Flight on a Friday = 1,000,000+ Impressions
![Page 11: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/11.jpg)
6X9 POSTCARDSHand out postcards to increase the awareness of the brand.
Places to hand postcards out:-Clubs-Gyms/Box -Bars-Beaches-Boardwalks
![Page 12: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/12.jpg)
VISTAPRINT
![Page 13: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/13.jpg)
FACEBOOK ADSPurpose:
Establish Chris as an expert in his field while promoting brand awareness
![Page 14: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/14.jpg)
FACEBOOK ADS
![Page 15: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/15.jpg)
ACQUISITION GAP- Facebook- Blog- Beach Cart- 6x9 Postcard
![Page 16: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/16.jpg)
ACQUISITION GAP FLOWCHART
![Page 17: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/17.jpg)
FACEBOOK ADSAcquiring customers through ads that drive to the website and the blog.
![Page 18: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/18.jpg)
BLOGRelaunch the Blog as a content heavy fitness blog with GRYND apparel in it.Example Posts:-WOD (workout of the Day)-6 Min Core workout-Beach Body in a month
![Page 19: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/19.jpg)
BEACH CART ADSUtilizing beach cart ad space we will drive traffic to our website and provide the viewer with a conversion to purchase.
![Page 20: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/20.jpg)
6X9 POSTCARDUse postcard Promotions to drive customers to the websites online shop.
![Page 21: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/21.jpg)
RETENTION GAP-Email
-Blog
![Page 22: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/22.jpg)
RETENTION GAP FLOWCHART
![Page 23: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/23.jpg)
![Page 24: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/24.jpg)
BLOG- Fitness Videos
At Home VideoBeach Workout Video- Diet/Meal Tips Recipe VideoRecipe Video II
![Page 25: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/25.jpg)
FACEBOOK●Networking
Event Capability
Constant Content Flow
![Page 26: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/26.jpg)
LEAD GENERATORS -Facebook Ads/ Posts-6x9 Postcards
![Page 27: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/27.jpg)
LEAD GENERATION FLOWCHART
![Page 28: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/28.jpg)
FACEBOOK ADS/ POSTSPosts that drive traffic to the content rich
Blog
BLOG
![Page 29: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/29.jpg)
6X9 POSTCARDSUtilizing the postcard to direct customers towards the blog
![Page 30: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/30.jpg)
REGISTRATION QUESTIONS FOR BLOG-Email?-Age?-Gender?-How did you find GRYND?
![Page 31: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/31.jpg)
CAMPAIGN BUDGET
![Page 32: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/32.jpg)
CAMPAIGN BUDGET
![Page 33: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/33.jpg)
MEDIA TACTICS
5494CUSTOMERS!!
$1,750UNDER BUDGET!
![Page 34: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/34.jpg)
SUCCESS METRICS
![Page 35: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/35.jpg)
GYM POSTCARD SURVEY“Have you ever heard of GRYND Fitness Apparel?””On a scale of 1-5 how likely would it be for you to wear GRYND while working out?”
Purpose:pre and post survey to determine the success of our awareness tactics.
![Page 36: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/36.jpg)
BEACH CART ADS SURVEY“Have you ever heard of GRYND Fitness Apparel?”“Have you been exposed to any GRYND Fitness ads before?” Purpose:pre and post survey to determine the success of our awareness tactics.
![Page 37: Grynd Strategy Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062503/5875f8311a28ab006e8b6c01/html5/thumbnails/37.jpg)
QUESTIONS