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How to start with low budget

Growth Hacking for Beginners

COLAB 2013

Growth Hackers

• Marketers focusing on growth alone

• Strong analytical thinking but also creative

• Technical skillset/understanding

• Focus on product and distribution

Conversion Funnel

• Acquisition

• Activation

• Retention

• Revenue

• Referral

Funnel

Acquisition –  Blogging & Guest-Blogging, Ebooks, Webinars, SEM

Activation – A/B testing, Landing Page optimization, Onboarding, Trials

Retention – Email Marketing, Remarketing, Direct contact, Aha moments

Referral – Referral Processes, Social Media integration, Contests

Revenue – Subscriptions, Freemium, Lead Generation

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Growth Hacks

1. SEM A/B testing

• PPC ads tests

• Various ads leading to

various landings

• Communicating

alternative value

propositions

• Always consistent with

Ads

Effort – MediumImpact – Medium

Growth Hacks

2. Long tailing

• Blog articles in the footer

• Great for SEO

• Original article + reworded

versions for long-tail keywords

• Outsource the process

Effort – LowImpact – Medium

3. Free channels

• Be visible on Slideshare,

YouTube, LinkedIn, Facebook,

Google+, Quora, Yahoo

Asnwers, Snapguide, Reddit,

Twitter

• Genuine and valuable content

• Frameworks for content

marketing

Effort – HighImpact – High

Growth Hacks

4. Content marketing

• Crawler app

• Google Alerts

• Monitoring Quora/Twitter/

LinkedIn forums/topics

• React quickly with relevant

content

Growth Hacks

Effort – MediumImpact – High

5. Black hat comments

• Outsource with e.g. Odesk

• Set the rules (#1 No Spam)

• Comment on every possible

article/blog relevant to the

product

Growth Hacks

Effort – LowImpact – Low

6. Lead harvesting

• Get a web crawler looking for relevant contacts

• Database ready for sales team

• Personalised emails to potential clients

Growth Hacks

Effort – HighImpact – High

7. Landing Page Optimization

• The less the better

• Clear heading + value proposition

• What is the goal? – reflected in CTA

• Big images

Growth Hacks

Effort – MediumImpact – High

8. Credibility boosting

• Team Page (no cheesy photos!)

• Phone number

• Office address

• Testimonials from the first clients, beta testers, media

Growth Hacks

Effort – LowImpact – High

9. Onboarding optimization

• Where most people drop off

• Tools for funnel tracking

• Make it absolute minimum

Effort – MediumImpact – High

Growth Hacks

10. Email marketing

• Define the touch points, possible leaks

• Create a drip campaign

• Checklists with to-do lists

Effort – MediumImpact – High

Growth Hacks

11. Direct touch

• Early adopters and those who don’t convert

• Use email or skype

• If possible, inverst some time/money in hand-written thank-you cards or a tshirts

Effort – HighImpact – High

Growth Hacks

12. API Integration

• Piggyback on other platform’s audience

• Not always possible

• Look for opportunities, be the next Airbnb

Effort – HighImpact – High

Growth Hacks

13. Personalized sales

• Use Live chat – SnapEngage, Olark

• Upselling to converting clients: “Would you like fries with that?”

• Downselling to clients who don’t convert – extend their trial or lower the price

Effort – MediumImpact – High

Growth Hacks

• Mixpanel

• Google Analytics

• Inspectlet/ClickTale

• Optimizely

• Olark/SnapEngage

Effort – MediumImpact – High

Essential, Low Cost Tools

• Neil Patel’s Guide to Growth Hacking

• KISSmetrics Blog

• Conversion XL Blog

• Growhack Blog

• Sixteen Ventures Blog

• SEOmoz Blog

• Growthhacking.pro

Effort – MediumImpact – High

Resources

Thank you

JACEKBLAUT

Email: jacek@growthrepublic.comLinkedIn: http://pl.linkedin.com/in/jacekblaut/Twitter: @JckBlaut