Growth The Danish Guide and Scout Association

Me…

Troels Lorenzen• Senior / chief consultant• Coordination of the consultants' direct and

indirect support to all our units• Support to the development and

implementation of strategy

The Danish Guide and Scout Association

• 27,000 members • 4,700 leaders• 440 local units• 35 districts

The Danish Guide and Scout Association

• 5,6 % more members in 4 years• 13 % more under 30 years in 4 years

Growth

Factors which (presumeably) create growth• Focus on growth in strategy and plans• Knowledge about units and districts• Direct unit support• Indirect unit support• Targeted communication • Focus on number of units• District support

Growth

Focus on growth in strategy and plans• Growth strategy• Development plans on all levels relating to growth:

• Better Scouting and Guiding – More Scouts and Guides. • More Guides and Scouts – better Guiding and Scouting • 5 % more join • 5 % less drop out

Growth

Knowledge about units:• ”The Attractive Scout/ Guide Group” - research• Drop out analysis - research• Growth analysis - research• Statistics on units – growth/ decline in numbers• Statistics on districts – growth/decline, capacity • Monthly membership measurements –

compared to same month in previous years

Growth

Direct unit support• Targeted support – proactive – based on

statistics • 4 homebased consultants • Mobile Development Team • Inspirational Team

Growth

Indirect unit support• ”Tips & Tricks for More Leaders”• Published programme plans – attractive

activities • The communication of efforts with impact

Growth

Targeted communication • Communication strategy • Clear message:

In The Danish Guide and Scout Association, children and young people get challenging adventure experiences and an international perspective. We challenge children and young people to independently create and carry out activities.

Adventure Scouting/ Guiding

The Danish Guide and Scout Association

Growth

Focus on the number of units• Opening new units• Restart existing units • Support to groups with major drop out rates

Growth

District support• Consultants with focus on direct and indirect

district support• The education of district teams