TOPIC: GROWTH OF LUXURY CAR SEGMENT IN PUNJAB

OBJECTIVE

1. Mounting demand for luxury cars in Punjab2. Reasons and facts which influences people in Punjab to buy a

luxury car.3. The raised standard of living of the people of Punjab.

QUESTIONNAIRE

What is your name? …………………………..

What is your age? ……………………………

What is your occupation?

Business

Service

Student

Others please specify............................

What is your monthly family income?

Less than 20,000

20,000 -40,000

40,000-60,000

More than 60,000

Do you own any car?

Yes

No

If yes, then which segment of car do you own?

Small car midsize car utility car sports car

Luxury car

Do you think that you would be buying a car in the near future?

Yes

No

If yes, then which factors do you think would influence your purchasing decision the most?

Price Financing

Brand name

Word of mouth

After sale service

Any other (please specify). …………………………..

Easy car loans help one to have a luxury car.

Strongly disagree Disagree Neither agree nor

disagree Agree Strongly agree

Raise of GDP of Punjab help the growth of luxury car segment in Punjab.

Strongly disagree Disagree Neither agree nor

disagree Agree Strongly agree

Raised standard of living of the people of punjab is the reason behind growth in luxury car segment in punjab.

Strongly disagree Disagree Neither agree nor

disagree Agree Strongly agree

What do you look for in a luxury car’? Rank in order of preference. Use 1 for the most encouraging factor, 2 for the next encouraging factor etc.

Characteristics Ranks

Shape

Technology

Price

Finance scheme

Brand image

Interiors

Comfort

Power

Space

luxury cars serves the purpose of status symbol.

Strongly disagree Disagree Neither agree nor

disagree Agree Strongly agree

What is the reason behind growth of luxury car segment in punjab.

Real estate boom

Easy availabilty of car loans

Heavy inflow of NRI money

Any other ,please specify ……………………..

Growth of luxury car segment in punjab reflects raise in standard of living of people in the state.

Strongly disagree Disagree Neither agree nor

disagree Agree Strongly agree