growth of creative industries - international trade · pdf filelinkages with about 1200...

Growth Of Creative IndustriesThe Dubai Experience

Thursday, October 6, 2011

DubaiFrom Sand to Silicon

A transformation from a sleepy desert village to a burgeoning modern metropolis!


From Dreams to Reality!


Visionary Leadership and an Enabling Policy


Strategic FoundationThe vision to consciously move to non-oil revenues

1990 2010

Horizon 1 Horizon 2

TradeServices

Horizon 3



1990 2010

“Do what we do best, better!”

Horizon 1 Horizon 2

TradeServices

Horizon 3



1990 2010


“Apply core competencies to

new areas”

Horizon 1 Horizon 2

TradeServices

Horizon 3



1990 2010


“Apply core competencies to

new areas”

“Whats good for business is good for Dubai”

Horizon 1 Horizon 2

TradeServices

Horizon 3


Horizon 1: Transform

Trade

Entrepot

Trade and Logistics Hub for light industry


Jebel Ali Free Zone

One of its first initiatives was the establishment of the Jebel Ali Free Trade Zone as a logistics hub and centre for light industry

Home to about 6500 companies including 120 of the Fortune 500 companies

Pre-built Offices, warehouses, cool and cold storage facilities, land, business centre, convention facility, accommodation...

On site services including customs, chamber of commerce, immigration, banks


Horizon 2: Towards a Knowledge Economy

Create a knowledge economy based on R & D, Technology, Media, Education, Telecom and Enabled Services


“A Complete Eco System”


“A Complete Eco System”Regulatory Environment

Registration & Licensing; IP

Infrastructure Roads, Utilities, Transport, Telecom...

FacilitiesHot Desks and Executive desks for Freelancers; Offices and Suites; Business Centre, Conference facilities

IncentivesFree Zone benefits - 100% ownership, no taxes, no import duties on equipment, no restrictions on hiring

Business Services Business set up; Visas, Emirates ID card



Support ServicesBanks, Food Courts, Accommodations, Post Office, Healthcare, Retail stores, Gas Stations...

Administrative and HSE services

Facilities Management; Ambulance, Security; Green

Human ResourcesTechnical Advisory Groups; Specialized ‘product’ managers; trained support staff - sales to call center

Brand Value Promote the promise and experience of ‘Brand Dubai’ to attract stars!

Cluster Development

Marketing and Business Support Services; PPP; Events to build the Brand Value


Dubai Technology and Media Free Zone - TECOM

Dubai Media City

Dubai Internet City

Dubai Knowledge Village


Dubai Media CityCompanies, freelancers and associations for:

Advertising

Art and Design

Designer Fashion

Film, video and photography

Software, computer games and electronic publishing

Music and the visual and performing arts

Publishing

Television and Radio


Dubai Internet City

Companies engaged in the following activities:Software

Computer games

Electronic publishing

Consultancy



Training and education programs in:Advertising

Art and Design

Designer Fashion





State-of-the-art offices, conducive work environment, creative spaces


Dubai Media City


Dubai Internet City

Dubai Studio City

International Media Production

Zone

EHosting DataFort

Dubai Outsource Zone

Dubai Academic

Zone


Free Zones for the Creative Industries

Advertising

Arts

Design

Designer Fashion



Publishing

Software, computer games and electronic publishing


A convergence of eco systems for the creative industries


Media ICT Knowledge

Media & Marketing Services

Broadcasting

Filmed Entertainment

Printing & Publishing

New Media

Leisure & Entertainment

(including Events)

Creative Industries in TECOM

e-Learning

Management Development

IT/Media Training

Innovation Centres

R & D

Academic Infrastructure and Service Providers

Software

e-Commerce

Web Design

Back Office

Telecom

Multimedia

Consultancy


Proof of Concept!

3,800 companies located in these zones

Linkages with about 1200 companies in Dubai

Employing 15,000 creative workers

Hosted major Media/ICT/Knowledge events

Spawned talent and creative projects


Cluster Development and Customer Engagement


Cluster Development and Customer Engagement

Suite of Business Support Services:1. Business Development and Networking

2. Personal Development

3. Showcasing Talent and Businesses

4. Business Information

5. Feedback and Communication

6. Social issues and causes


Business Development and Networking

TECOM Directory and Talent Guide


CEO meets; Breakfast Clubs; Exhibitions; SME Builder...




“Good Morning DMC!”


Workshops and Industry Showcase for Business Partners



Showcasing Talent and BusinessesArt Gallery; Media & Marketing Show;

Dubai Lynx; Planet of the Apps; Ibdaa AwardsThursday, October 6, 2011

Business InformationSurveys and Syndicated Reserach;

Presentations on Finance and Economy Thursday, October 6, 2011

Business InformationPresentations on Finance and Economy;

Funding options... Thursday, October 6, 2011

Personal DevelopmentWorkshops for Business Partners;

News and TV Presentation Techniques Thursday, October 6, 2011

Feedback, Communication and Conversation

“Voice IT” and “Script Newsletter”


Social Issues and CausesHealthcare & Wellness; Taste of Dubai; Spring Festival; Creches; Environment;


Projects


Dubai International Film Festival (DIFF)

The Dubai International Film Festival (DIFF) is a Dubai Media City initiative

Platform for nurturing local creative talent

Promoting national and regional productions

DIFF has grown to be a globally known brand


Freej - 3D Animated TV Serial

It is the tale of four old national women living in a secluded neighborhood in modern day Dubai trying to live a peaceful life in the midst of the ever-expanding city around them, but the city's boom unveils new social issues every day that they have to tackle solve in their own simple way

FREEJ started of as a six page study book in 1998 but it never materialized until 2003 when it was adopted by Dubai Media City

The show is now in official association with Dubai Media City, Awraq Publishing, Arab Radio Network, JBM and SME.


Dubai Fashion WeekDubai Fashion Week (DFW) is a 'By Invitation Only' fashion design trade event with the objective of bringing together prime stakeholders of the fashion design industry

The fashion design trade event takes place twice every year, enables fashion designers from the Middle East and around the region to showcase their collections to trade buyers (retailers, buying houses, distributors, wholesalers, agents, and potential franchisees), the media and individual buyers, seek new business opportunities & linkages and build business relationships within the industry.


Dubai SME

Mohammed Bin Rashid Establishment for Young Business Leaders was launched on June 12, 2002

Formed with a vision to nurture the entrepreneurial spirit in Dubai, encourage and facilitate the development of business and entrepreneurial activity among UAE nationals, and

Catalyze the development and growth of a key sector of the economy, the small and medium business sector.


Dubai SME - I

The Establishment’s key activities focus on:

Creation of new businesses by offering a platform for ideas and financial support.

Inspiring entrepreneurial spirit among UAE nationals.

Raising awareness of business opportunities and spreading business knowledge

Assisting and supporting enterprises run by UAE nationals through instilling best practice and providing them with market opportunities


Dubai SME - II

SME member’s businesses include:

Advertising

Fashion design

Interior design and decoration

Landscaping

Computer software

Web design

Exhibition design


SME Support Programs:

Business Incubation Services

Marketing and Promotion Services

Training and Development of staff

Government Procurement Program - all government departments dedicate at least 5% of their procurement of services from SMEs, and

Funding


Dubai CultureThe Dubai Culture and Arts Authority (Dubai Culture) was launched on the 8th of March 2008 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai

Dubai Culture’s vision is to establish Dubai city as vibrant, global Arabian metropolis that shapes culture and arts in the region (and the world)

Dubai Culture projects range from festivals and art fairs to new museums and theatre productions

Dubai Culture’s Art Services programs are aimed at identifying and nurturing young Emirati talents in visual arts, performing arts, film and literature.


Dubai Global Village

Global Village is Dubai’s most popular outdoor cultural entertainment and shopping venue

It’s the place to watch spectacular live performances, taste an array of authentic cuisines, purchase genuine merchandise from around the globe or spend a whole evening on thrilling rides


Dubai Global Village

A shopaholic’s delight, the Pavilions are where craftsmen and tradesmen of the world come together to display and sell their wares

The most unique element of Global Village is the pavilions where you can buy merchandise of countries around the world without actually traveling there. It’s probably the only place in the world where you can buy an intricately-woven Indian pashmina shawl, a Japanese bonsai and fresh Canadian Maple Syrup all from the same place.


‘Brand Dubai’

‘Brand Dubai’ established globally, is the anchor brand that stands for entrepreneurship, trade, business and tourism

Strong individual brands:

Dubai Media City

Dubai Internet City


Freej

Dubai Culture

Dubai SME


Lessons - Key Factors for Success


Lessons - Key Factors for SuccessVision and Leadership; Enabling Policy; A relevant Eco System;

Business Support, Best Practices, Processes, Innovation, and Brand Value


Business for Dubai based Creative Industries

The ultimate measure of success of a Project or a Brand is its commercial success

Its products and services are accepted as being of the highest standard and quality

Companies registered in the Technology and Media Free Zone and Dubai have acquired business not only locally and the region but even in other markets around the globe. E.g. Spice Holding...


Replicating Dubai’s success in other markets

Dubai’s Dubai Media City and Dubai Internet City have replicated their success in other markets internationally. Some examples include Smart City Malta and Smart City, Cochin, India

MOU for Communications City in Islamabad, Pakistan


Conclusion

“If we can do it,

you can do it too!”

You have the ingredients for success to:

Create ‘Brand Caribbean’ and promote its promise of passion, fun, romance, beat to the region and the world

Design, Develop and launch Creative Enclaves and attract stars to grow the Creative Industry in the region!


Thank You!


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