Growth

Hacks Siddharta Govindaraj siddharta@tourmyapp.com

What the heck is

growth hacking?

Marketing + Tech

User Lifecycle

Acquisition ↓

Activation ↓

Retention ↓

Referral ↓

Revenue

This presentation → Dave McClure’s AARRR Metrics

Tour My App →

Hacks to acquire users

Undercover Virality

I love you. Get your free Hotmail email

Riding a Platform

+

+

+

+

Hacking SEO

Scraped data off support sites to build the initial content and ranked higher for keywords than the official forums

Embed an image on your homepage to increase your free plan

Every embed on another site contains a HTML link back to the site

Just Faking It

Fake users to simulate a large amount of activity

Questions?

Siddharta Govindaraj siddharta@tourmyapp.com My Company: Tour My App http://tourmyapp.com @tourmyapp facebook.com/tourmyapp