growth hacking mass-media. by vitalie esanu. #rockitwaw
TRANSCRIPT
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Growth hacking mass-media
Vitalie Eșanu
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right thing at the right time
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#pman
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The first camera with broken monitor
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Growth hacking is a process of rapid experimentation
across marketing channels and product development to identify the most effective,
efficient ways to grow a business.
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Growth hackers often focus on low-cost alternatives to traditional
marketing, e.g. using social media, viral marketing or targeted
advertising instead of buying advertising through more
traditional media such as radio, newspaper, and television.
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Bla bla bla…. What is growth hacking?
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Acquiring a customer costs 5 to 10 times more
than retaining one
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Parliament sessions streaming
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Government sessions streaming
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Hack the government broadcast system
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Hack the Open Graph
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Hack: upload video on your social profile
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How to upload via API on Facebook
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Hack: stream video on your social profile
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How to livestream via API on Facebook
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9 mln people in Romaniaare on Facebook
0.8 mln people in Moldova are on Facebook
Traffic on Facebook
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Reward with links
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Traffic on widgets
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"With great power traffic comes great responsibility.”
Spider-man
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Cameraman kit
autonomy 12 hours
of livestream
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360 live streaming
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Thumbnails bandwidth, 95% economy
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P2P livestream
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Net Promoter Score (NPS)
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Product Market Fit
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7 years of live streaming• 28000 events
• 23000 recorded hours
• 100TB of video archive
• 3.5 million users served over platform
• 9 million users served over social networks
• 8 cameramen
• 1 social manager
• 1 CEO
• 1 developer
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Thanks, @evisoft