growth hacking case studies to improve your funnel
DESCRIPTION
Discover lots of growth hacking examples applied to the pirate metrics AARRR framework to optimize your startup with low budget and high creativity.TRANSCRIPT
![Page 1: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/1.jpg)
Growth hacking case studies to improve
your funnel
Based on the AARRR pirate metrics framework. See “Pirate Metrics AARRR, profit and key metrics to track” at slideshare.net/polvallssoler!
![Page 2: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/2.jpg)
@polvallssoler!
" "linkedin.com/in/polvallssoler!
" "slideshare.net/polvallssoler!"!
Pol Valls Soler !
Creator of:!
iOS app for discovering people nearby: joinerapp.com!
Reddit for spanglish geeks: zumogeek.com!
Advising entrepreneurs at La Salle Technova Barcelona!
![Page 3: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/3.jpg)
Less Budget, More Creativity, More Automation -> Maximize Output
Growth Hacking
![Page 4: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/4.jpg)
Different landing pages according to traffic source!(Search Engines for SEO –> Footer vs Direct !Traffic -> No footer)!
Groupon ACQUISITION !
![Page 5: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/5.jpg)
Groupon ACTIVATION & RETENTION!!
![Page 6: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/6.jpg)
Groupon RETENTION!!
![Page 7: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/7.jpg)
Groupon REFERRAL!!Sharing is in Groupon’s DNA
![Page 8: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/8.jpg)
Linkedin ACTIVATION !!
Gamification example:
![Page 9: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/9.jpg)
Linkedin RETENTION & REFERRAL!!
![Page 10: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/10.jpg)
Linkedin REVENUE!!
![Page 11: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/11.jpg)
Linkedin ACQUISITION & REFERRAL!!
This person passed away about a year ago. For the majority of her life, she ran a small hardware shop and she barely understood email, let alone LinkedIn.
From Linkedin’s People You May Know page…
(NOT THE BEST THING TO DO… people can hate you)
![Page 12: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/12.jpg)
Dropbox ACQUISTION !!Signup driven homepage:
before a?er
![Page 13: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/13.jpg)
Dropbox REFERRAL!!Sharing simplicity and availability on Multiple Devices & Platforms:
![Page 14: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/14.jpg)
Dropbox REFERRAL & REVENUE!!
Get more space
![Page 15: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/15.jpg)
Dropbox ACQUISTION & REFERRAL!!Dropbox Great Space Race!
![Page 16: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/16.jpg)
Dropbox REFERRAL & REVENUE!!
Dropbox growth hack in numbers…
1. September 2008: 100,000 registered users!
2. January 2010 (15 months later): 4,000,000!
3. Mostly from word-of-mouth and viral:!
• 35% of daily signups from referral program!
• 20% from shared folders, other viral features!
• Sustained 15-20%+ month-over-month growth since launch!
![Page 17: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/17.jpg)
It doesn’t need to be online (initially)!
![Page 18: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/18.jpg)
It doesn’t need to be online (initially)!
![Page 19: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/19.jpg)
It doesn’t need to be online (initially)!
![Page 20: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/20.jpg)
ACQUISITION: SEO hacks !
![Page 21: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/21.jpg)
ACQUISITION !
![Page 22: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/22.jpg)
ACQUISITION & REFERRAL!
From adverBsing here…
![Page 23: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/23.jpg)
PS: I Love You. Get Your Free Email at Hotmail
ACQUISITION & REFERRAL!
To simply wriBng this footer on each email…
![Page 24: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/24.jpg)
ACQUISITION & REFERRAL!
And here are the results:
![Page 25: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/25.jpg)
ACQUISITION & REFERRAL (Through viral content)!
![Page 26: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/26.jpg)
ACQUISTION, ACTIVATION, RETENTION & REFERRAL!
ACQUISTION, ACTIVATION & RETENTION!
![Page 27: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/27.jpg)
Extra tip: Reverse Engineered App Store’s ranking algorithm (approximation)!
AppStore Ranking = H + D + R + E + S !!H = # of installs weighted for the past few hours!!D = # of installs weighted for the past few days!!R = Reviews (star rating + number of reviews)!!E = Engagement (# of times app opened etc.) !!S = Sales ($)!
!!
Luck? AppStore Bot? Dark paNern?
ACQUISITION, REFERRAL & REVENUE!
![Page 28: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/28.jpg)
![Page 29: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/29.jpg)
ACQUISITION & PROFIT !
![Page 30: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/30.jpg)
![Page 31: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/31.jpg)
![Page 32: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/32.jpg)
REFERRAL!
![Page 33: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/33.jpg)
REFERRAL!
![Page 34: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/34.jpg)
REFERRAL!
![Page 35: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/35.jpg)
REVENUE & PROFIT !
![Page 36: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/36.jpg)
REVENUE & PROFIT !
![Page 37: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/37.jpg)
REVENUE & PROFIT !
![Page 38: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/38.jpg)
REVENUE & PROFIT !
Unlock all books is the clear top revenue generator.
![Page 39: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/39.jpg)
REVENUE & PROFIT ! The $144,146,165 Bu@on
When cabs were cash only, the average Bp was roughly 10%. A?er the introducBon of this system, the Bp percentage jumped to 22%. Those three buNons resulted in $144,146,165 of addiAonal Aps per year.
![Page 40: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/40.jpg)
When Growth Hacking Goes Fail Hacking
![Page 41: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/41.jpg)
![Page 42: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/42.jpg)
Path Facebook blocked Path’s “Find Friends” access following spam controversy
![Page 43: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/43.jpg)
Path Path texts your enBre phonebook
![Page 44: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/44.jpg)
Glide Same…
![Page 45: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/45.jpg)
Tinder Same…
![Page 46: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/46.jpg)
Rap Genius: No SEO Genius
![Page 47: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/47.jpg)
Rap Genius: No SEO Genius
Rap Genius fell from around 700,000 uniques a day to around 100,000.!
![Page 48: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/48.jpg)
Rap Genius: No SEO Genius Google recommends a 4-step approach to fixing the problem:!1. Download a list of links to your site from Webmaster Tools.!2. Check this list for any links that violate our guidelines on linking.!
3. For any links that violate our guidelines, contact the webmaster !of that site and ask that they either remove the links or prevent them!
from passing PageRank, such as by adding a rel="nofollow" attribute.!4. Use the Disavow links tool in Webmaster Tools to disavow any links !you were unable to get removed.!
But they had a MASSIVE problem… so they had to write a scraper to!analyze 178k URLs using concurrency on a Heroku cloud. #NOTBAD!
![Page 49: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/49.jpg)
Facebook Fraud
![Page 50: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/50.jpg)
Facebook Fraud
![Page 51: Growth hacking case studies to improve your funnel](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c66c3f4a795953538b45c5/html5/thumbnails/51.jpg)
@polvallssoler!
" "linkedin.com/in/polvallssoler!
" "slideshare.net/polvallssoler!"!
Pol Valls Soler !
Creator of:!
iOS app for discovering people nearby: joinerapp.com!
Reddit for spanglish geeks: zumogeek.com!
Advising entrepreneurs at La Salle Technova Barcelona!