growing your network safely
DESCRIPTION
How to grow your network safely using Facebook's privacy settings.TRANSCRIPT
![Page 1: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/1.jpg)
Growing your network.
Safely.
Peter Fletcher
![Page 2: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/2.jpg)
Let’s get to know each other
![Page 3: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/3.jpg)
Why use Facebook?
Photo credit: spoon on Flickr
Keep in touch with family and friends
Share photos
And stories
Most importantly, have fun
![Page 4: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/4.jpg)
Why Facebook for work
Develop your profile – Nikki D’Agostino
Build your network – Rob Ham
Leading to new managements
Career opportunities
Support when life is tough – sacked and single
![Page 5: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/5.jpg)
The problem
Status updates can get you sacked
So can photos or comments
You might be stalked
Or harassed
Some bosses don’t “get” Facebook
![Page 6: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/6.jpg)
Being doocedHeather Armstrong
Blogged about work and church
Never mentioned names
Cathartic
Sacked Feb 26, 2002
Image source: www.dooce.com/about
![Page 7: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/7.jpg)
Two steps to safe Facebook
Have *that* conversation
Get proactive with privacy
Photo credit: bobster855 on Flickr
![Page 8: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/8.jpg)
Facebook. Yes? No? Maybe?
Is Facebook permitted at your work?
Why?
Why not?
![Page 9: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/9.jpg)
Your Facebook profile
Is Facebook public?
Or private?
Or somewhere in between?
Who gets to decide?
![Page 10: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/10.jpg)
Your work on Facebook
Can you discuss your job?
What about if you don’t say where you work?
Can you discuss your manager? Colleagues?
Anonymously?
![Page 11: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/11.jpg)
What goes on your profile?
Swearing?
Smut?
*Those* photos?
Photo credit: Leonid Mamchenkov on Flickr
![Page 12: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/12.jpg)
Can Facebook be used…
To check tenant references?
Employee work references?
Manage employee productivity?
Or absenteeism?
Photo credit: surfstyle on Flickr
![Page 13: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/13.jpg)
Be proactive with privacy
Create a professional impression AND have fun
Interact with clients safely
Avoid conflict with your boss
Get into good habits early
![Page 14: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/14.jpg)
Who gets to see your profile?
Work mates?
Owners?
Tenants?
Boss?
Other PM’s?
What parts of your profile do you want visible?
![Page 15: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/15.jpg)
Who do you add?
Work mates?
Boss?
The gardener?
Owners?
Tenants?
Maybe the answer is everyone. Say what?
![Page 16: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/16.jpg)
Managing your privacy
Create Friend lists e.g. owners, tenants
Used to include or exclude who sees what
![Page 17: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/17.jpg)
Four main privacy controls
Profile – who gets to see the info on your profile
Search – who can find you and what they can see
Newsfeed and Wall
Applications
First three are the most important
![Page 18: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/18.jpg)
Who can find you?
Adjust your Search visibility
Adjust Search result content
Decide if you want to be found in a public (Google, Yahoo, Bing) search
![Page 19: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/19.jpg)
Adjust Profile privacy
Problems are caused by:
Status and Links
Photos Tagged of You
Videos Tagged of You
Photos you upload
![Page 20: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/20.jpg)
Problem status updates
![Page 21: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/21.jpg)
Customise Status and Links
Use Customise to include or exclude friends and lists
Can include or exclude based on lists or names
![Page 22: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/22.jpg)
Customise albums
Default setting is Everyone
Create albums based on content
Choose one of the defaults or,
Include or exclude lists or people with the customise function
![Page 23: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/23.jpg)
Consider alternatives
Facebook business Page
A personal blog
![Page 24: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/24.jpg)
In conclusion
Facebook brings lots of opportunities
But a number of risks
Have *that* conversation
Be proactive with your privacy
Especially with Status, photos and videos
![Page 25: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/25.jpg)
peterfletcher.com.au
therealestatemarketingmaven.com
The Real Estate Marketing Maven on Facebook
Twitter.com/peterfletcher
LinkedIn/in/peterfletcher
0419 538 838
![Page 26: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/26.jpg)
![Page 27: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/27.jpg)
What’s the big deal?
200+ million on Facebook
5th biggest nation on earth
Michael Jackson 9.3m fans
Barack Obama 6.5m fans
Altitude 2000+
![Page 28: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/28.jpg)
Loyal Fans with Pages
![Page 29: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/29.jpg)
Fan Pages – an overview
Functions like a personal profile
Wall
Tabs
Reviews, discussions, notes
Applications
Fans
![Page 30: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/30.jpg)
Similar rules
Add value
Create engaging content
Keep it light
Sell only as a service – like Andy
Respond and engage
![Page 31: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/31.jpg)
Building fan community
Recommend to your friends
Promote with Facebook ads
Hyper-targeted campaigns
Ask friends to recommend
![Page 32: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/32.jpg)
First impressions count
Blurb
Info
Post consistently
Create a landing tab
Manage wall and news feed settings
![Page 33: Growing your network safely](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554e1c6eb4c9056b798b4a90/html5/thumbnails/33.jpg)
Creating fan interactions
Upload and tag pics
Create an event
Create and tag a note
Post interesting/entertaining links
Create a discussion
Ask for reviews of your service
Add an application