GROWING YOUR BUSINESS THROUGH SOCIAL MEDIABy: Adriannah BeckhamSchool: Rider University

HOW TO ACHIEVE BUSINESS GROWTH

THROUGH:

Human Resource

Development

Increased Customer Awareness

THE ANSWER…

How LinkedIn aids Human Resource

Development

HUMAN RESOURCE

DEVELOPMENT1.The Hiring Process

2.Training Programs and Company Culture

3.Job Shadowing Opportunities

USING THE ADVANCED SEARCH

Look up people by:•School/company•Profile Language•Location• Industry•Non-profit Interests

CUSTOMIZE• Informative profile• Join groups – Alumni groups•Customize profile link•Say thank you•Connect with Twitter•Upload pictures and videos

How LinkedIn Increases Customer

Awareness

TWO WAY RELATIONSHIP•Connect with customers•Give advice•Share links about the latest news•Post self improvement articles•Endorse & Recommend others

PROFESSIONAL EXAMPLESHUMAN RESOURCE DEVELOPMENT

“I mainly utilize LinkedIn…to make connections and to help promote my personal brand and opportunities within our company. …We can also utilize LinkedIn to search for resumes and candidates…which makes it an amazing recruitment tool for opportunities in our company.” - Jennifer Santiago, Talent Acquisition Manager for Enterprise Holdings

PROFESSIONAL EXAMPLESINCREASED CUSTOMER AWARENESS

“As far as growing a business on LinkedIn I think it's important to join groups relative to your industry, field people with related experience and try to connect with them” - Niko Antellos, CEO and founder of SideKicks

CITATIONS• "Human Resource Development." Online interview. 30 Mar. 2o16.• "Increased Customer Awareness." Online interview. 30 Mar. 2o16.• "World's Largest Professional Network | LinkedIn." World's Largest Professional Network | LinkedIn. N.p., n.d. Web. 30 May 2016.

LET’S CONNECT…..

•Adriannah Beckham•Phone number: (412) 888-9576•Email: beckhama@rider.edu•LinkedIn: https://www.linkedin.com/in/adriannahbeckham