growing up with agile - how the spotify 'model' has evolved
TRANSCRIPT
Growing up with AgileHow the Spotify “model” has evolved
Peter Antman@peterantman
Erik Hartwig@fnork
Spotify
Passion for music
Spotify by numbers ❏ Started 2006 in Sweden.❏ Now in 58 markets.❏ ~2000 employees. 60+ offices.❏ 75M+ active users, 30M paying.❏ 30M+ songs, 1.5B playlists.
Erik HartwigBeen at Spotify for 8+ years
Worked in both Tech and Product as Manager and IC
Moved to SF to start up the Spotify office here
What are you interested to know more about?
An “agile” organization
- The Spotify “model” presented- Snapshot of how we worked in 2012- Gotten a lot of attention- “We want to implement the Spotify
model”- Not intended as a “model”- Interpreted as something
static
Spotify 2012
“This is the way it looks and works in Spotify – right now, in some places”
Bets
“Go big or go home”
Erik’s presentation
Bets history
“Give it all you’ve got”
Purpose
Complexity?
Daniel Ek, founder.
“We aim to make mistakes faster than anyone else”
Hire the right people - and support them deeply
Mastery
1:1
Put the right people together - and trust them.
Autonomy
The Spotify atom: The squad“The most important feature of the organization is the autonomous squad. All other features are designed to support that mini-startup-like squad.”
Autonomy
Autonomy Mastery Purpose
Growth Speed People
Structure added on demand to support - not to govern.
MinimumViableBureaucracy
Scaling mastery
Chapters
Competence
Chapter lead
No team leads
Flexibility
1:1
Squad Squad Squad
Chapter
Chapter
Tribes
A way to divide a large tech organization
Working on the “same” things
Tribe lead
Squad Squad Squad
Chapter
Chapter
Guilds
Grow your interest
Learn from each other
Open space conferences
Law of two feet
Shared code
Code reviewsGuild
Economy of scale
Support feature team
Feature team still own their data & operations
Feature team on call duty
Platform
IO & Container
Feature
Leadership work together
Help team
Lead team
Potlac
PO TL AC
Helps translate (agile) values & principles to organizational operations & structures
People operations (POPS)Acquire and retain the best talent in the world
Agile coaches
POPS
Help people do awesome work across Spotify, by
- Alignment: Frameworks helping people understand how their work fits into the company mission, vision & goals
- Alleviate friction
Company operationsDrive organizational effectiveness
COPS
Mastery Q&A
Scaling purpose
Squad mission
Motivating
Work together
Mission
“Create the best and most unique running
experience that will attract runners to Spotify
and keep them coming back”
Alignment through shared mission
Vision
Tribe mission
Aligning squads
Align Tech & Product
Mission
“Enable Spotify to iterate as fast as possible on product”
More fluid org
From Techto TPD
PO is part of the squad
TPD Trio
TPD Trio
TPD Trio
TPD Trio
Tribe leadership
TPD Trio
Fractal pattern
Shared leadership and responsibility
- squad- tribe- alliance- TPD
OKR (Objective Key Result)
Drive lots of work
Stress
OKR:s to heavy weight
Priorities & achivements
Spotify strategy framework
Spotify Rhythm
2 years goal
Company beliefs
North star
Company Bet
Beliefs
Insights
Data
Data: Qualitative or quantitative information that informs a perspective. This should not be interpretation.
Data Insights Beliefs Bets (DIBB)
Beliefs: Based on that interpretation, which beliefs have you formed about the problem space you are working in?
Metric: What does success look like?
XYZ
Insights: What is your interpretation of the data? What have you learned?
Bets: Based on your beliefs, what are the bets you believe we should make?
Tactic to reach strategy
TAP: Tactic2strategic alignment
Tribe & Squad bets
Company bet
Functional/TPD bet
Tribe bet
Squad epic/bet
TAP
Check-in1 w
6 w
Purpose Q&A
CollaborationTalk to the one who can do it
Decision making
Network Organization
Power to collaborate
!Help?
Advice?
Sure!
Lets a bet!
UserA new why
Putting the user in focus
GLUE(Global Language, Unified Experience)
Product Areas - PAL
“You can see our org chart in the client.”
SocialPlayback
Alliances - who's at the end of the value chain?
Alliance Mission
Verticals - a business unit
Mission
iOS devWeb dev
Backend devPO
QA TA
Design Analytics
BD Marketing
Android devUser research
Verticals - a business unit
Mission
iOS devWeb dev
Backend devPO
QA TA
Design Analytics
BD Marketing
Android devUser research
Still a squad?
User Q&A
StrongMission Containers
Autonomy enablesEmergence towardsShared purpose
Purpose
PeopleAutonomy
Mastery
Speed
Growth
CollaborationUsers
♬
We are hiring
Q&A
The END
Thank you for the slides!Anders Ivarsson
Cliff Hazell
Henrik Kniberg
Joakim Sundén
Feedback/TODO
● “Many of the concepts were similar to Hoshin X planning. I did hear a lot of comments regarding being to actually "see" many of the concepts such as tribes, squads in action - perhaps some videos to help reinforce the concepts.”
● “not enough time - I think we should invite Spotify again - and have another talk focused more around performance/compensation/bonuses/self-evaluation - that is all extremely interesting”
● “Perhaps they could come back and we could drill down a little deeper and analyze/discuss/debate some actual scenarios.”
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