growing a community and brand - the story of ppcchat
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Title
@Matt_Umbro
Growing A Community and Brand – The Story of PPCChat
Matthew UmbroFounder of PPCChat
Director of Paid Search at Exclusive Concepts April 2014
About Me
@Matt_Umbro
• Member of the PPC industry since 2007
• Managed over 200 PPC campaigns
• Writer for Practical eCommerce (www.practicalecommerce.com)
• Huge fan of the Boston Red Sox!
Outline
@Matt_Umbro
• Entering the Work Force
• The Beginnings of PPCChat
• Gaining Momentum
• Solidifying The Brand
• Final Notes
Entering the Work Force
@Matt_Umbro
@Matt_Umbro
*Image from http://seomarketingsrv.com/
Entering the Work Force
@Matt_Umbro
*Image from http://www.thecampuscareercoach.com/
Entering the Work Force
@Matt_Umbro
Entering the Work Force
@Matt_Umbro
*Image from http://www.ehow.com
Entering the Work Force
@Matt_Umbro
Entering the Work Force
@Matt_Umbro
The Beginnings of PPCChat
@Matt_Umbro
The Beginnings of PPCChat
@Matt_Umbro
“Consistency is far better than rare moments of greatness”
- Scott Ginsberg
The Beginnings of PPCChat
@Matt_Umbro
The Beginnings of PPCChat
@Matt_Umbro
The Beginnings of PPCChat
@Matt_Umbro
Gaining Momentum
@Matt_Umbro
Gaining Momentum
@Matt_Umbro
Gaining Momentum
@Matt_Umbro
Solidifying The Brand
@Matt_Umbro
Solidifying The Brand
@Matt_Umbro
Solidifying The Brand
@Matt_Umbro
Solidifying The Brand
@Matt_Umbro
Solidifying The Brand
@Matt_Umbro
Solidifying The Brand
@Matt_Umbro
Solidifying The Brand
@Matt_Umbro
Solidifying The Brand
@Matt_Umbro
Final Notes
Title
@Matt_Umbro
Connect with [email protected]
Twitter@Matt_Umbro
LinkedIn https://www.linkedin.com/in/mattumbro
Final Notes