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TRANSCRIPT
Why It Pays to be Likeable: 7 Simple Social Media
Concepts To Drive Results
@DaveKerpen, CEO, @LikeableLocal
Author of 2 @LikeableBook’s [email protected]
Slideshare.com/davekerpen
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Social Media Realities
• Social Media is not free.
• Social Media will not bring you instant results.
• Social Media cannot make up
for a bad product or service.
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18 Social Media Strategies To Become More Likeable And Grow Your Business
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Listening.
Storytelling.
Advertising. Value. Gratefulness.
Authenticity.
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Responsiveness.
(Better).
7 Simple Social Media Concepts To Drive Results
Listen First And Never Stop Listening.
“When people talk, listen completely. Most people never
listen.” - Ernest Hemingway
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Listen to Your Prospects
Your Customers Are Asking For You
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Two ears, one mouth, many opportunities.
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Respond. “Life is ten percent what happens to
you and ninety percent how you respond to it.”
- Charles Swindoll
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(To Everyone).
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Responsiveness Is No Longer Optional
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The 4 Most Important Words In Social Media: I’m Sorry & Thank You
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Respond To Positive Comments Too In Your Unique Brand Voice
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Join A Conversation
Tell, Don’t Sell. “Storytelling is the most powerful
way to put ideas into the world today.”
- Robert McAfee Brown
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My Story
How To Find Your Story
• Your humble beginnings
• Customers who have overcome obstacles
• Employee challenges
• Inside the lives of leadership
• Community & charity partnerships
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Use Social And Online Tools To Tell Your Story
• Website • Social networks • Online video • Pictures • Webinars • Ebooks &
Whitepapers • Tweets
“For sale: Baby shoes. Never worn.” - Hemingway
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Inspire Your Customers To Tell Your Story
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Authenticity: Just Be You. “I had no idea that being your
authentic self could make me as rich as I’ve become. If I had, I’d
have done it a lot earlier.” – Oprah Winfrey
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Be Vulnerable and Real.
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@dens #GROWCO
Be You, Online And Offline, In Public And In Private
Show Your Brand’s Personality
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(Better). “Many a small thing has been
made large by the right kind of advertising.”
– Mark Twain
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Advertise.
Use LinkedIn To Target Professionals
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Use Hyper Targeting/Nano Targeting On Facebook And LinkedIn
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92% Of People Trust Their Friends’ Recommendations
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Give Away Value. “Strive not to be a man of
success, but rather to be a man of value.”
- Albert Einstein
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10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life
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Provide B2B Value Through Facebook, Webinars, Articles And White Papers
Be Grateful. “I would maintain that thanks
are the highest form of thought, and that gratitude is
happiness doubled by wonder.” - G.K. Chesterton
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The Value of “Thank You”
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Those who received handwritten thank you notes were 38% more likely to donate again!
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The Original Social Media: Donor’s Choose, R.O.I. of Gratitude
Thank You! Feedback/Grand Prize
@DaveKerpen FB.com/LikeableMedia FB.com/LikeableLocal
@LikeableMedia @LikeableLocal [email protected]
LinkedIn.com/in/DaveKerpen
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Surprise Gratitude Activity