grow your segments

11
Grow your business

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Post on 23-Aug-2014

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Segmentation is amazing topic. Can you identify your own segments & make actions to satisfy their needs? Here's inspiration how to execute it right.

TRANSCRIPT

Page 1: Grow Your Segments

Grow your business

Page 2: Grow Your Segments

There are segments in every business

Page 3: Grow Your Segments

Segments meandifferent customers with similar needs

New customers, happy with first purchase, exploring

Unsatisfied customers, unhappy with experience

Discount seekers, interestedonly in special offers

Trend setters, interested in everything new

Socializers with lot of friend seekingfor stories to share

Loyal brand advocates, regular shoppersgenerate most of revenue

Lost customers, target for a win-back

Page 4: Grow Your Segments

Business success depends on ability to deliver

right experience to your segments

Page 5: Grow Your Segments

Strategy

New customers, happy with first purchase, exploring

Week Communication highlight

0 Registration confirmation

1 Welcome in our business

2 Explore opportunities

3 Special offer only for newcomers

4 Promotion

Goal: Engage and promote to higher segments

Key Metrics: Successful promotion rate

Page 6: Grow Your Segments

Business value is … awesome!

Strategy Promotion rate (x out of 100) Lifetime Value

Basic 20 Standard

Average 40 200%

Very well 80 400%

Page 7: Grow Your Segments

HOW TO START TODAY?Demo

Page 8: Grow Your Segments

Explore predefined templates

Page 9: Grow Your Segments

Review the strategy

Page 10: Grow Your Segments

Create custom content

Page 11: Grow Your Segments

Thank you for attention!More at http://www.7segments.com/

www.7segments.com + (421) 918 666 238