Grow Your Email Database...Grow Your Business

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Post on 22-Nov-2014



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In this presentation learn how to grow your company's email database to use for growing your business. Inside you will learn: - How to "get cultured" - Top 5 Email database growth killers - Defining permission based opt-ins - 10 strategies for building your email database - 35 tactics to execute the 10 strategies


<ul><li> 1. Grow Your Email DatabaseGrow Your Business! </li> <li> 2. Whats Inside WHATS INSIDE Get Cultured How to Get Cultured Top 5 Email Database Growth Killers Defining Permission Based Opt-Ins 10 Strategies for Building Your Email Database 35 Tactics to Execute the 10 Strategies </li> <li> 3. Get Cultured GET CULTUREDMake growing theemail database astrategic priority! </li> <li> 4. How Do You Get Cultured? HOW DO YOU GET CULTURED? Do internal Keep and publish trainings on a growth importance of scorecard email marketing Use internal sales Showcase success contests and stories/case interdepartmental studies comparisons </li> <li> 5. How Do You Get Cultured? HOW DO YOU GET CULTURED? Do internal Keep and publish Get managing Get team leaders trainings on partner to talk a growth to talk about importance of about importance scorecard importance email marketing Use internal sales Pass on Showcase success Compensation to reports/stats on contests and stories/case successful teams interdepartmental importance of studies email growth comparisons </li> <li> 6. The Top 5 Email Database Growth Killers THE TOP 5 EMAIL DATABASE GROWTH KILLERS1. Dirty lists2. No share of mind3. No accountability4. No process5. No infrastructure </li> <li> 7. Thou Shalt NotThe 3 Golden Rules THOU SHALT NOT 1. Purchase an email database 2. Compile a list/Research contacts to add to database 3. Email any contact that has not opted in to receive information </li> <li> 8. Defining Permission DEFINING PERMISSIONCompanies that send promotional emails onlyto prospects who have requested to receivesuch correspondence practice permissionbased email marketing.Prospects must opt-in, before they get on your emaildistribution lists </li> <li> 9. Strategy 1 Make Requests On-Site MAKE REQUESTS ON-SITE1. Make Requests On-Site Where to publish? Navigation bar Home page Parent pages Blog </li> <li> 10. Tactic 1 Subscribe CTA button MAKE REQUESTS ON-SITEUse a CTA : "Subscribe to / Join our ." </li> <li> 11. Tactic 2 CTA with Incentive MAKE REQUESTS ON-SITEUse CTA with an incentive:"Subscribe / join and get " Subscribe to Our Newsletter! Our Special Thanks: Free 10 Point Action Plan for Paying Less incentive Corporate Income Tax </li> <li> 12. Tactic 3 Encourage Blog Comments MAKE REQUESTS ON-SITEBlog comments - require email address Capture email here </li> <li> 13. Tactic 4 Pop-ups MAKE REQUESTS ON-SITEConsider using relevant and timely popups:"Subscribe/join </li> <li> 14. Tactic 5 Archived Newsletter Web Page MAKE REQUESTS ON-SITECreate an onsite archived newsletter page with aprominent CTA: Click here to receive latestnewsletters Capture email here </li> <li> 15. Strategy 2 Make Requests Off-Site MAKE REQUESTS OFF-SITE2. Make Requests Off-Site Where to publish? Outbound emails Newsletters </li> <li> 16. Tactic 1 Outgoing Emails MAKE REQUESTS OFF-SITEAdd link from all outgoing email to "join/subscribe"landing page Link included in signature </li> <li> 17. Tactic 2 Forward to a Friend MAKE REQUESTS OFF-SITEForward offer/newsletter to a friend </li> <li> 18. Tactic 5 Example 1: Add CTA to White Paper MAKE REQUESTS OFF-SITEAlways include a link to"join/subscribe" inwhitepapers, articles, videos,etc </li> <li> 19. Tactic 6 Example 2: Add CTA to End of Presentation MAKE REQUESTS OF-SITEAdd "join/subscribe" message to all videos and sharedpresentations Subscribe link on the last page of presentation </li> <li> 20. Tactic 7 Printed Materials MAKE REQUESTS OF-SITEAdd a call to action to printed materials: "Subscribe to/ join our" </li> <li> 21. Tactic 8 QR Codes MAKE REQUESTS OF-SITEAdd a QR code to your print marketing collateral thatpeople can scan to opt in to your email database. </li> <li> 22. Strategy 3 Advertise for subscribers using PPC ADVERTISE FOR SUBSCRIBERS USING PPC3. Advertise for subscribers using PPC Where to publish? LinkedIn Google Twitter Bing Trade publications (digital) Trade association websites </li> <li> 23. Tactic 1 Purchase Ad Space ADVERTISE FOR SUBSCRIBERS USING PPCBuy ad space (trade publications andtrade association websites) </li> <li> 24. Tactic 2 Google AdWords ADVERTISE FOR SUBSCRIBERS USING PPC Create a Google AdWords email capture ad </li> <li> 25. Strategy 4 Offer Subscription via Social Media OFFER SUBSCRIPTION VIA SOCIAL MEDIA4. Offer subscription opportunities viaSocial Media Where to publish? LinkedIn profiles and business pages Twitter Facebook Pages Google+ Slideshare YouTube </li> <li> 26. Tactic 1 Offer Subscription via Social Media OFFER SUBSCRIPTION VIA SOCIAL MEDIAAdd "join/subscribe" message/link to all profiles andbios - individual and corporate LinkedIn Individual Profile Example LinkedIn Company Page Example </li> <li> 27. Tactic 2 Offer Subscription via Social Media OFFER SUBSCRIPTION VIA SOCIAL MEDIASelect appropriate LinkedIn Groups and do a"join/subscribe" ad - try this with an incentive andw/out an incentive </li> <li> 28. Tactic 3 Slideshare Presentations OFFER SUBSCRIPTION VIA SOCIAL MEDIA Add "join/subscribe" message to all Shareshare presentationsLink tolanding pagewithnewslettersubscription </li> <li> 29. Tactic 4 Tweet OFFER SUBSCRIPTION VIA SOCIAL MEDIAUse Twitter to drive followers to "join/subscribe" Link to landing page with newsletter subscription </li> <li> 30. Strategy 5 Solicit subscribers via traditional direct mail SOLICIT SUBSCRIBERS VIA TRADITIONAL DIRECT MAIL5. Solicit subscribers via traditionaldirect mail Where to publish? Mail campaigns </li> <li> 31. Tactic 1 Direct Mail SOLICIT SUBSCRIBERS VIA TRADITIONAL DIRECT MAILSend direct mail to prospects and suspects with link toan opt in landing page </li> <li> 32. Strategy 6 Solicit subscribers via traditional media SOLICIT SUBSCRIBERS VIA TRADITIONAL MEDIA6. Solicit subscribers via traditionalpaid and other media Where to publish? Print advertising (mass market and trade publications) Broadcasts Sponsorships </li> <li> 33. Tactic 1 Ad Campaigns SOLICIT SUBSCRIBERS VIA TRADITIONAL MEDIA Always promote subscription or join list in any advertising Subscribe to our newsletter campaign </li> <li> 34. Tactic 2 Single Focus Paid Campaign SOLICIT SUBSCRIBERS VIA TRADITIONAL MEDIADo a single focus paid campaign, with an offer to joinor subscribew/offer Visit our website at and click on the subscribe now button </li> <li> 35. Tactic 3 PR Initiatives SOLICIT SUBSCRIBERS VIA TRADITIONAL MEDIAAlways mention "join/subscribe" in all PR initiatives </li> <li> 36. Strategy 7 Solicit subscribers during 1:1 marketing activities SOLICIT SUBSCRIBERS DURING 1:1 MARKETING ACTIVITIES7. Sol...</li></ul>