Grow Your Businesswith Social Media

Who We Are:More than just web designers.Business Internet Marketing Coaches.Branding and Logo Development.Graphics and WordPress WebDesign.Mailing List/Newsletters.Social Media.Set it up and teach you how to maintain it.

For more info: judi knight at www.newtricks.comPlease follow me at www.twitter.com/judiknight

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Our Neighborhood

The Internet had Extended Our Neighborhood

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Our Neighborhood

New Technology is in each of our hands.

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Our Neighborhood

As Internet Grows People Crave “Personal Touch”

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Our Neighborhood

We need to build online “Know, Like and Trust”.

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How Are You Special?Mr. Rogers told us all we are special.

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How Are You Special?

What sets you apart?•Who are your ideal clients? •What are you special skills?•What kind of work do you want more of?•Why do people like to work with you?•What are you known for?•What do people say about you?

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Who Knows You Are Special?•Your Spouse? Your Friends? Your Employees?•Your Current Customers?•Friends of Your Customers?•People Who Drive By Your Shop?•People That Search the Web?•People That Are on Facebook?•People Who Read Yelp Reviews?•Your Ideal Clients for the Work You Love to Do and that brings in the best revenue?

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Expand Your Neighborhood

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Website is Hub of Marketing

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Website is Hub of Marketing

Your Website

•Does it Reflect Your Unique Selling Proposition?•Would it Appeal to Your Ideal Client?•Would They Know They Were in the Right Place?•Can They Tell Why They Should Buy From You?

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Website is Hub of Marketing

Your Website

•Do You have Updated Content?•Do You have a way to Add Your Photos and Events?•Is The Site Easy to Add to?•Does Your Content Link to Facebook and Twitter? •Is the Site Interactive?

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Website is Hub of Marketing

Your Website

•Does Your Website Stand Out From the Crowd?•Does It Build “Know Like and Trust”?

You May Need An On-line Makeover

…in order to get the most out of cool, free Social Media tools.

You May Need An On-line Makeover

1. FTD, Teleflora Sites Shopping Cart Sites2. Static Brochure Style Sites3. Flash Sites4. WordPress Sites ( Formerly a blog style)5. Hybrid WP Site Linked to #1

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Checking You Out

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Checking You Out75% Are nearly identical FTD or Teleflora template websites

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Checking You Out75%Were nearly identical FTD or Teleflora template websites

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Checking You OutWorking it .

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Checking You OutStatic Brochure style site that did not use a template.

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Checking You OutAnother custom brochure style site.

Get Yourself a Blog/Website

State of the ArtNo-Static WebsiteYes- WordPress Site

WordPress sites– Built on SQL database– Can grow with you– Web 2.0 conversations– Keeps readers coming back

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Static Brochure Websites

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Header

Text goes here

More Text goes here

Footer

NO ARCHIVE

Content Management- WordPress Site

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Header

Text goes here

More Text goes here

Footer

Themes

Categorized for the ArchiveData-base

Content Management- WordPress Site

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Themes

Categorized for the ArchiveData-base

Content Management- WordPress Site

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Themes

Categorized for the ArchiveData-base

…scrolling down the page from previous slide

New Website Technology:

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Candler Park Flowers Launched a WordPress Website in 2010. Wanda Says, “Best thing is it increased our business and we can update it ourselves and let people know what we’re up to.”

WordPress Website

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Twitters show up on site

Page with posts from each wedding w/slideshow

After each Posts reader can send to Twitter or FB or send Email

Automatic Linking to Facebook

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Post from website with YouTube Video

Expand Your Site’s ReachGetting Your Social Groove On

Claim Your Business On the Internet.a) Google Placesb) Yelpc) City Search

Use Social Mediaa) Facebook Fanpageb) Twitterc) LinkedIn

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Google Yourself

• Professional Identify / Brand Needs to show up• Are you on the first page?• Is the information correct?• Is there anything negative like a bad review?

– If it’s inaccurate or slanderous, contact the site to remove it

– If it’s a matter of public record, do damage control• Address it directly• Fight the bad by adding more good so that listing goes deep.

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Google Places

Google Places: Free Listing Allows You to Claim Your Business Description and Photosand shows up on at the top of a page for particular Key Words.

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Social MediaGoogle Places:

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Social Media

Google Places: What They Say. . .

What you want to do is concentrate on generating information about you on the web. Encourage your customers to write reviews about your business. Basically, our goal is to know how well perceived your business is, and therefore to give our users a realistic view of the world.

Today’s Market is Tough.

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Why not have a great web presence?•We have always done itThis way.•We use the __template.•But I don’t know how!•It’s the best we can do.•We are not technical.•It will be expensive.

To stand out from the crowd in 2011 you need a website that:

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• is branded for YOU with your logo, colors and photos allowing you to stand out from the crowd.

• is easy to add new content and maintain yourself.• promotes the type of business that you want more

of.• is easy to navigate.• links with Twitter, Facebook etc..,• allows you to find new clients and nurture an on-

going relationships with them.

Growing Your Business with Social Media

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Social Media Guru, Seth Godin says, “The problem is no longer budget. The problem is no

longer access to tools. The problem is the will to get good at it.”

Ten Steps to Social Media:http://www.newtricks.me/10-free-steps-to-catch-up-

social-marketing/