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growlots Studio:NEXT UArts Farm Megan Braley, 2nd Year MID Victoria Perez, 2nd Year MID Kim Forsythe, 1st Year MID John MacDuffie Woodburn, 1st Year MID Jared Delorenzo, Senior ID Elissa Meyers, Senior ID John Pender, Senior ID Adam Rusiski, Senior ID Wes Thomas, Senior ID Angela Latini, Senior Multimedia Michael McAllister, ID Faculty Advisor The University of the Arts Philadelphia, PA Fall 2009

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  • 1. growlots Studio:NEXT UArts Farm Megan Braley, 2nd Year MID Victoria Perez, 2nd Year MID Kim Forsythe, 1st Year MID John MacDuffie Woodburn, 1st Year MID Jared Delorenzo, Senior ID Elissa Meyers, Senior ID John Pender, Senior ID Adam Rusiski, Senior ID Wes Thomas, Senior ID Angela Latini, Senior Multimedia Michael McAllister, ID Faculty AdvisorThe University of the Arts Philadelphia, PA Fall 2009

2. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanPhiladelphia: Home to 40,000 Vacant LotsThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 3. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanKensington Impacts of Blighted Land: Increased Crime Population Loss Economic Decline High Unemployment RatesThe University of the ArtsStudio:Next Industrial Design Dept.Urban Farming 4. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanVacant Lots = Opportunity The landscape could be transformed through the expanding and maintaining of green spaces throughout the area.The University of the ArtsStudio:Next Industrial Design Dept.Urban Farming 5. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanGreenWorks PhiladelphiaIn the next 5-20 yearsthe plan aims to: Increase local food 86% by2015. Local food outlets within a10-minute walking range for75% of residents. Increase number of greenjobs to 28,800.100% of residents within a 10-minute walking range of a green space. The University of the ArtsStudio:Next Industrial Design Dept.Urban Farming 6. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanNational Local Food Movements National and international organizations have been promoting the importance of healthy, local food for more than a decade.Thanks to their efforts, many people have become more interested in knowing where their food comes from and how far it travels. The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 7. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanSuccessful Urban Farming ModelsThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 8. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanPhiladelphia InitiativesThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 9. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanState of Garden AffairsMany Gardens Already Exist Public vs. Private Community Gardens Protocol for getting involved People are territorial The fence is a hot topic Sense of ownership Who gets what? The University of the ArtsStudio:NextIndustrial Design Dept. Urban Farming 10. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanGardens Often Become Public Trash CansWhy?The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 11. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanIris Brown, Villa Africana Colobo There is not enough time to makeconnections with the communitywhile managing the garden. Funding is limited and resourcesare depleting. Volunteers are always needed,but managing volunteers takesa lot of time. Wants garden visitors to holdon to the knowledge gained.The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 12. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMark Risso, Urban Nutrition Initiative The farm is about a half acre,and is between Drew Elementaryand University City High School. The farm is funded by numerousgrants. 12 high school student internsduring the school year and 30during the summer. Students develop a sense ofresponsibility by working on thefarm. 100% graduation rate. Graduating interns struggle tofind jobs. The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 13. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanMary Ward-Bucher, Hicks St. Garden Primarily a flower garden. Gives people a green space in anotherwise grey city. She took out a loan for theland and is still in the process ofpaying it back. She went door to door handingout flyers to get communitymembers involved.The University of the ArtsStudio:Next Industrial Design Dept.Urban Farming 14. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanKensington Community MembersWhere is the closest supermarket? Are there gardens in your neighborhood?What would make it easier for you toReading Terminal Market, Pathmark,Not anymore. We dont even havestart gardening?Huntington & 9th street, Murriesplaygrounds for the kids.Gates. You have to keep the crack heads out, theyll eat anything.How much do you spend on produce? Are you interested in gardening?$5/monthSort of, but I dont have enough time.The University of the ArtsStudio:NextIndustrial Design Dept.Urban Farming 15. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanKensington Community MembersWhat do you consider a communityWould you be interested in other eventsWould you be interested in havinggarden to be? taking place at the gardens like block your children participate in a garden toA bunch of gardens together.parties, food tastings, workshops, learn more about food and the growingmusical venues?process?Have you ever been involved in aI guess that sounds fun. Block parties Yes, get the kids involved. Kids nowadayscommunity garden? would be nicer on grass than on thedont even know how to thread a needle.No. streets. We need to teach them something.The University of the ArtsStudio:NextIndustrial Design Dept. Urban Farming 16. ResearchInterviews/Observations Connecting Needs Concept Development Business PlanGarden SupportersPennsylvania Horticultural SocietyMilk and Honey New gardeners need to be mentally A modern market that supports local and emotionally supported as muchproducers by selling seasonal harvest as physically and financially. and Philadelphia specialties. There is just more to gardening than dirt and a shovel.The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 17. ResearchInterviews/Observations Connecting Needs Concept DevelopmentBusiness PlanEducation + Nutrition Norris Square Neighborhood ProjectUrban Nutrition Initiative To nurture and actively involve neighborhood UNI is in talks with the PHS about creating children and their families in learning Green Resource Centers that would act as responsibility for self, culture, community,garden nurseries and include educational and environment." classes. They run multiple after school programs dedicated to gardening and the arts. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming 18. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanNEEDS Community Members Gardens & Agricultural ProgramsOffice of Sustainability Build Community More Effective Communication Increase Urban Agriculture Better Nutrition Cataloguing Info for the Next Generation More Community Gardens/ Farms Create a Place for the Youth Connecting Students from Agri-Programs Local Foods in Cornerstores to Jobs of Interest Increase the Amount of Food Nearby Vacant Lots Turned to Gardens Beautify the Neighborhoods Publicizing Local Food Sources Put Local Food in Reach for Residents Expand Neighborhood Markets The University of the ArtsStudio:NextIndustrial Design Dept. Urban Farming 19. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanNEEDS CommunityGardens &MembersCommunication Agri-ProgramsJobs DevelopBeautification Vacant Lots City GovernmentThe University of the ArtsStudio:NextIndustrial Design Dept. Urban Farming 20. ResearchInterviews/Observations Connecting Needs Concept Development Business PlanWhat is a Green Center? GreenCenter PhiladelphiaGovernment Schools Agro-Program GraduatesGreen EducationHigh School Volunteers GreenNew Volunteers Center Green Local Residents Center Produce/ Supplies Restaurant Food Waste Government Employed Gardeners Food/Plants to be SoldGreenCenterRestaurants Community MembersThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 21. ResearchInterviews/Observations Connecting Needs Concept DevelopmentBusiness PlanWho would work at a Green Center? Farm/Garden SupervisorThe Information Specialist Garden/ Farm Coordinator Retail ManagerThe University of the Arts Studio:Next Industrial Design Dept.Urban Farming 22. ResearchInterviews/Observations Connecting Needs Concept DevelopmentBusiness PlanHow does a Green Center Function? Managing Assets Tools for RentGardening Skills Gardening Skills Managing AssetsKnowledgeCompost in Exchange KnowledgeRecruiting Volunteers Recruiting Volunteers Portion of Crops CommunicationCommunicationServicesSuppliess Too lsostnts -up ledge nteer ompPla art wuCSt KnoVolThe University of the Arts Studio:NextIndustrial Design Dept.Urban Farming 23. ResearchInterviews/Observations Connecting Needs Concept DevelopmentBusiness PlanHow does a Green Center Function? Managing Assets Tools for RentGardening Skills Gardening Skills Managing AssetsKnowledgeCompost in Exchange KnowledgeRecruiting Volunteers Recruiting Volunteers Portion of Crops CommunicationCommunicationServicesSuppliess Too lsostnts -up ledge nteer ompPla art wuCSt KnoVolThe University of the Arts Studio:NextIndustrial Design Dept.Urban Farming 24. ResearchInterviews/Observations Connecting Needs Concept DevelopmentBusiness PlanHow does a Green Center Function? Managing Assets Tools for RentGardening Skills Gardening Skills Managing AssetsKnowledgeCompost in Exchange KnowledgeRecruiting Volunteers Recruiting Volunteers Portion of Crops CommunicationCommunicationServicesSuppliess Too lsostnts -up ledge nteer ompPla art wuCSt KnoVolThe University of the Arts Studio:NextIndustrial Design Dept.Urban Farming 25. ResearchInterviews/Observations Connecting Needs Concept DevelopmentBusiness PlanHow does a Green Center Function? Managing Assets Tools for RentGardening Skills Gardening Skills Managing AssetsKnowledgeCompost in Exchange KnowledgeRecruiting Volunteers Recruiting Volunteers Portion of Crops CommunicationCommunicationServicesSuppliess Too lsostnts -up ledge nteer ompPla art wuCSt KnoVolThe University of the Arts Studio:NextIndustrial Design Dept.Urban Farming 26. ResearchInterviews/Observations Connecting Needs Concept DevelopmentBusiness PlanHow does a Green Center Function? Managing Assets Tools for RentGardening Skills Gardening Skills Managing AssetsKnowledgeCompost in Exchange KnowledgeRecruiting Volunteers Recruiting Volunteers Portion of Crops CommunicationCommunicationServicesSuppliess Too lsostnts -up ledge nteer ompPla art wuCSt KnoVolThe University of the Arts Studio:NextIndustrial Design Dept.Urban Farming 27. ResearchInterviews/Observations Connecting Needs Concept DevelopmentBusiness PlanHow does a Green Center Function? Managing Assets Tools for RentGardening Skills Gardening Skills Managing AssetsKnowledgeCompost in Exchange KnowledgeRecruiting Volunteers Recruiting Volunteers Portion of Crops CommunicationCommunicationServicesSuppliess Too lsostnts -up ledge nteer ompPla art wuCSt KnoVolThe University of the Arts Studio:NextIndustrial Design Dept.Urban Farming 28. ResearchInterviews/Observations Connecting Needs Concept DevelopmentBusiness PlanHow does a Green Center Function? Managing Assets Tools for RentGardening Skills Gardening Skills Managing AssetsKnowledgeCompost in Exchange KnowledgeRecruiting Volunteers Recruiting Volunteers Portion of Crops CommunicationCommunicationServicesSuppliess Too lsostnts -up ledge nteer ompPla art wuCSt KnoVolThe University of the Arts Studio:NextIndustrial Design Dept.Urban Farming 29. ResearchInterviews/Observations Connecting Needs Concept DevelopmentBusiness PlanHow does a Green Center Function? Managing Assets Tools for RentGardening Skills Gardening Skills Managing AssetsKnowledgeCompost in Exchange KnowledgeRecruiting Volunteers Recruiting Volunteers Portion of Crops CommunicationCommunicationServicesSuppliess Too lsostnts -up ledge nteer ompPla art wuCSt KnoVolThe University of the Arts Studio:NextIndustrial Design Dept.Urban Farming 30. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanHow do we start more Green Centers?The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 31. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanHow do we start more Green Centers?The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 32. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanHow do we start more Green Centers?The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 33. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanHow do we start more Green Centers?The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 34. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanHow do we start more Green Centers?The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 35. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMapping LocationThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 36. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMapping LocationThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 37. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMapping LocationThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 38. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMapping LocationHalf acre lot locatedbetween 5th St. andRandolph St. onCecil B. MooreThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 39. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMapping LocationThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 40. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMapping LocationG.C.The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 41. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMapping LocationG.C. TEMPLEThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 42. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMapping Location PARK G.C. TEMPLEThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 43. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMapping Location PARK G.C. TEMPLE THE PIAZZAThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 44. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanMapping LocationPARK gardengardengarden gardenG.C. TEMPLE garden gardengarden THE PIAZZAThe University of the ArtsStudio:NextIndustrial Design Dept. Urban Farming 45. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMapping LocationThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 46. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMapping Location LUDLOW ELEMENTARYThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 47. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMapping Location STETSON HOSPITAL LUDLOW ELEMENTARYThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 48. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanMapping Location STETSON HOSPITAL LUDLOW ELEMENTARYSEQUOYA AND JAYLINS GOURMET BBQ SAUCEThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 49. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanGreen CenterGreen Centers will act as central hubs fororganizing food production, creating green jobs,community building, and education. Occupying3-4 adjacent abandoned lots (3/8 - 1/2 acres),Green Centers have an Office/Storage Area,an on-site Garden, two High Tunnels, and a smallGreenhouse for starts. The University of the ArtsStudio:NextIndustrial Design Dept. Urban Farming 50. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanOffice Space/StorageConstructed of simple shippingcontainers, the Office space isaffordable, or free. These cratesare retrofitted with windows,doors, and an insulating barrier. The Office is a place for meetings,accounting, and payroll management.It also provides storage space fortools, seeds, plant containers, tarps,netting, garden posts, etc.The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 51. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanGardenFood produced at the Garden goesto CSA shares, farmers markets, localrestaurants, and food stands Compost is produced on-site behindthe garden.The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 52. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanHigh TunnelsHigh Tunnels are unheated greenhousesthat provide a longer growing seasonfor gardeners by preventing precipitationand weather from affecting crops/soil. Typically the frame is plastic (primarilyPVC), wood, or metal. There is a plasticfilm that is draped over the frame.The University of the ArtsStudio:Next Industrial Design Dept.Urban Farming 53. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanGreenhouseAn on-site Greenhouse can be used for starts prior to the actual growing season. Sunlight is trapped in the glass structure and heats the crops within. Vents on the roof are capable of efficiently achieving the optimal growing temperature at all times.The University of the ArtsStudio:Next Industrial Design Dept.Urban Farming 54. ResearchInterviews/ObservationsConnecting Needs Concept Development Business PlanStart-UpDownpayment $30,000 Renting Garden ToolsOffice, greenhouse, $10,000high tunnels, garden$20,000 Finished Compost (soil) $35,000 Compost System(If there are extra funds)Income $20,000$340,000 Startup Capital (1st Year) Plant Starters$330,000and Seeds $150,000 Equipment/Materials/Tools$35,000 Produce(CSA, Farmers Markets,and Local Businesses)$145,000Brochures/Literatureor Education $25,000Salaries/Wages $200,000The University of the ArtsStudio:Next Industrial Design Dept.Urban Farming 55. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanBalance SheetRenting Garden Tools $10,000 Salaries/Wages $220,000Finished Compost (soil) $35,000Rent or Taxes $20,000Income$340,000 Operational Cost (after 1st Year) Plant Starters$340,000and Seeds $150,000 Equipment/Tools $10,000Produce(CSA, Farmers Markets,and Local Businesses)Brochures/Literature$145,000 or Education $90,000The University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 56. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanCreating Social Capital Education and Nutrition Provides Agricultural OpportunitiesTourism boosts local economy Meeting place for gardeners CommunicationHealthy city = healthy bodies Forum for neighborsIncreases prideCreates a sense of safety BeautificationDevelop Vacant LotsCity green spaces increaseResidents come togetherLocal produce improves healthExpands gardening as a professionCreates a garden networkHires agricultural studentsTrains workers to be collaborative Create Green JobsGreen Center's success increases revenue in local economyThe University of the ArtsStudio:Next Industrial Design Dept.Urban Farming 57. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanFuture PlansThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming 58. ResearchInterviews/ObservationsConnecting Needs Concept DevelopmentBusiness PlanFuture Plans Receive Feedback Revise plan based on critique Present plan to organizations like the Office of Sustainability or PHS Present plan to Kensington residents to co-design how this facility would best serve their neighborhoodThe University of the ArtsStudio:Next Industrial Design Dept. Urban Farming