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EMAIL MARKETING SUMMIT 2006 CHICAGO,APRIL 20-21ST Hyatt Regency O’Hare

American Airlines

Conde Nast

Doubleday Entertainment

IBM

HP Home & Home Office

ConAgra Foods

Vail Resorts

Sun Microsystems

Things Remembered

InterContinental Hotels Group

Datran

E-LOAN

Christianity Today International

Applied Biosystems

Bella Pictures

Donordigital

KnowledgeStorm

Pearson’s Wine & Spirits

Teradata

Kaiser Permanente

Jim ButlerInteractive MarketingManager American Airlines

Gareth MorganGlobal Email MarketingManagerInterContinentalHotels Group

Chet Van WertStrategic MarketingDirector Conde NastPublications

21 Case Studies & How-to Presentations from:

web: http://EmailEvent06.MarketingSherpa.com

phone: 877-895-1717 fax: 401-247-1255

snail mail: MarketingSherpa, 499 Main St.,Warren, RI, 02885

Reserve Your Ticket:

1

� http : / /Emai lEvent06.Market ingSherpa.com � 877.895.1717

401.247.1255 � Market ingSherpa, 499 Main St . , Warren, RI 02885

Our badges make networking easier and more effective!

Your company is the hero - We hate when we go to shows where the badges have a person’s first

name really big and a tiny company name– we’re squinting to see where they’refrom, while trying to not be rude andstare at their chest!

Highly visible ribbons - Be sure to keepan eye out for the special badges thatindicate which attendees are consult-ants and agencies. Also, look for thebadges that indicate which of yourfellow attendees are email awardsnominees.

Networking Breakfasts & Luncheons:

Please join us on the expo floor for our Summit attendeesonly Networking Luncheon. Featuring a buffet, unas-signed seating and a chance to talk to everybody includ-ing Summit speakers.

Expo floor:

Complete floor with booths from major email-relatedvendors makes evaluating the marketplace and pickingvendors a breeze. Plus, most vendors will be offering con-sulting sessions and free useful whitepapers to attendees.

AccentureAcxiom DigitalA&E Television NetworksAffinity Resources LLCAon - Division of Affinity

Insurance Services, IncApplied BiosystemsAtomShockwaveBelvoir Media GroupCapital One Inc.Carlson School of

Management - University of MN

Career BuilderCCH A Wolterskuwer

CompanyCendant Hotel GroupCitirx Systems, Inc.ClickRSVPConAgra FoodsConsumers UnionCreative ProductionsCustom DirectCUTCO/Vector marketingDarwinDisc MakersDobadotPhoto Inc.DoubleClickDow Jones & Company

EchoStar Satellite LLCEloqua CorporationEndecaEquisys, Inc.Euro RSCG 4DFair Isaac CorpFannie MaeFargo Electronics, Inc.Farm AidFidelity InvestmentsFirst MarketingGE HealthcareGenzyme CorporationGlobalSpec, IncGoodmail Systems, IncGraphic Business SolutionsGSWHerman Miller, Inc.Hewlett-PackardHotwireInternational

Lifestyles/SuperclubsInternet Marketing CenterISG - Internet Strategy GroupJohn Deere CreditKel & PartnersKeyBankMansell Group, Inc.Marketing Support NetworkMarketingNPV

Marriott InternationalMatch.comMatrikonMeiotic, Inc.Mequoda GroupMeredith CorporationMetis Marketing SolutionsMicrosoft CorporationMindCometMonster WorldwideMortgage CoachMoxie InteractiveNational Geographic SocietyNorvax/ ProspectZoneOnMark SolutionsPeppermill Hotel CasinoPexicomPivotalPlayboy Entertainment GroupPrism Business MediaQ InteractiveQuotient Marketing IncQVCRapp CollinsRCIRed HatRedBootsResortQuestRhino Marketing, Inc.

Robert Wood JohnsonFoundation

Rodale Inc.Rodgers TownsendSage SoftwareScholasticSiemens Medical SolutionsSierra ClubSilanisSkylistSpark NetworksSpaulding & SlyeSplash MediaSpunlogicStandard RegisterSuccessFactors, Inc.TenroxThe New RepublicThe Tire RackTheLadders.comTime incTwo Rivers MarketingUnited AirlinesW.W. GraingerWebEx CommunicationsWickline & AssociatesWinchester AmmunitionWorld Advertising Research

CenterZacks Investment ResearchZustek

Advanced Email Marketers (no matter what the list size) B-to-B marketers,Ecommerce marketers, Eretail marketers, Enewsletter publishers and interactiveagencies from companies that include:

YOUR EMAIL MARKETING PEERS:

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7 am - 8:30 am Networking Breakfast & Registration

8:30 am - 9 am Welcoming Remarks and Data Overview

9 am - 10:30 am Opt-in Focus: 3 Case Studies

10:30 am - 10:45 am BREAK

10:45 am - 12 pm Deliverability Panel

12 pm - 1:30 pm Networking Luncheon

5 pm Sharp Shuttle to House of Blues

6 pm - 9 pm Networking cocktail party and Email Awards 2006 Gala Celebration @ House of Blues

9 pm Sharp Shuttle departs for O’Hare Hyatt

AGENDA AT A GLANCE

DAY 1 - Thursday, April 20

Concurrent Session: MARKETING TO CONSUMERS

1:30 pm - 2:30 pm Advanced Segmentation & TriggeredEmails to Consumers

2:30 pm - 2:45 pm BREAK

2:45 pm - 3:45 pm How to leverage behavioral and transactional data toincreaserelevancy

3:45 pm - 5 pm Panel: Fundraising marketers - Find out what works

Concurrent Session: BUSINESS TO BUSINESS

1:30 pm - 2:30 pm How to set-up an email series to con-vert software trial downloaders intosatisfied (paying) customers

2:30 pm - 2:45 pm BREAK

2:45 pm - 3:45 pm Applied Biosystems: How to createan integrated email campaign todrive Web seminar attendance

3:45 pm - 5 pm Teradata: How to use email to lever-age field sales representatives globally

Who’ll be Attending?• Advanced Email Marketers (no

matter what the list size)

• B-to-B marketers

• Ecommerce marketers

• Eretail marketers

• Enewsletter publishers

• Interactive agencies

• Business DevelopmentManagers

• Online Lead Gen Managers

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7 am - 8:30 am Networking Breakfast on Expo Floor

12:15 pm – 1:45 pm Networking Luncheon

1:45 pm – 2:45 pm Expert’s Advice: Email Design that Works (Better)

2:45 pm – 3 pm BREAK

3 pm – 3:30 pm Expert’s Advice: How to Conduct an Email Audit

3:30 pm – 4:30 pm Beyond Email: RSS, Mobile, & Desktop Applications

4:30 pm – 4:45 pm Closing Remarks

AGENDA AT A GLANCE

DAY 2 - Friday, April 21

Concurrent Session: RELATIONSHIP MARKETING

8:30 – 10 am Newsletters Consumers Love

10 – 10:15 am BREAK

10:15 – 10:45 am Marketing Big-ticket Items: Personal Services

10:45– 11:15 am Marketing Financial Services

11:15 – 12:15 pm Travel & Hospitality Marketing Panel

Concurrent Session: TACTICS THAT WORK

8:30 – 10 am International & Multinational Email Campaigns

10 – 10:15 am BREAK

10:15 – 10:45 am Search & Email Marketing

10:45 – 11:15 am Advance Testing 101 Panel

11:15 – 12:15 pm Advance Testing: Multivariate Sophistication

“MarketingSherpa helped me get a better understanding of

RSS, blogs, SEM, email marketing tactics, PR and web market-

ing. By showing real life examples of these elements in action,

the case studies were particularly helpful to me.”

— Philip Corbet, WW Teleweb, IBM

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AGENDA – Day 1 – Thursday, April 20

Morning Sessions 7 am - 1:30 pm

7 am – 8:30 am Networking Breakfast & Registration

8:30 am - 9 am Welcoming Remarks and Data Overview

9 am - 10:30 am Opt-in Focus: 3 Case Studies: How to Gather More High Quality Names for Your Email

Case study: Christianity Today International

Christianity Today's house email list numbers more than 2 mil-lion opt-in names strong. How do you convince that many con-sumers to join your list eagerly, without sweeps, discounts, or e-coupon incentives? The site has tested everything from viral e-cards to partnerships with other sites. Discover the results oftheir past year's tests.

Presented by:Todd WatermanDirector of Project Development Christianity Today International

Case study: Nick Usborne’s Excess Voice Newsletter

Business-to-business marketers should pay special attention tothis speech. Learn how to gain opt-ins by bartering agreementswith others in your field. Independent business newsletter pub-lisher, Nick Usborne, will explain how he has grown his readerlist virtually cost-free while making sure name quality is veryhigh.

By the way co-registration is possibly the most underutilized opt-in tactic in email today.

Presented by:Nick UsbornePresident & Publisher Excess Voice

Case study: Optimizing Your Site’s Opt-in Path

Chances are, you haven't tweaked or tested your opt-in form inmore than a year (if ever.) See the results of lab tests proving thatjust as with online ads and landing pages, opt-in forms can beoptimized to gather far more names for you.

Presented by:Dr. Flint McGlaughlin DirectorMarketingExperiments.com

10:30 am - 10:45 am BREAK

10:45 am - 12 pm Deliverability Panel : How to Get MorePermission Email Delivered

This no-holds-barred panel features the world's top 7 white-listing, reputation, and authentication experts. Bring your tough-est questions -- discover why your email may not be gettingthrough to all your intended recipients, and what you can doabout it. Plus, the reality behind the AOL/Goodmail partnership.

Moderated By:Al DiGuidoPresident & CEOEpsilon Interactive

PANEL EXPERTS:Charles Stiles, Postmaster, America Online, Inc.

Richard Gingras, Chairman and CEO, Goodmail Systems, Inc.

J.F. Sullivan, VP, Marketing, Habeas, Inc.

Michelle Eichner, VP, Client Services Pivotal Veracity, LLC

Matt Blumberg, Founder, CEO & Chairman, Return Path, Inc.

Dave Lewis, VP Market Development, StrongMail Systems Inc

12 pm - 1:30 pm Networking Luncheon

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Afternoon Sessions 1:30 pm - 3:45 pm

Concurrent Sessions

MARKETING TO CONSUMERS

1:30 pm -2:30 pm Case study: Advanced Segmentation& Triggered Emails to Consumers

Segmentation, event-based “trigger” emails, dynamic con-tent. How are advanced email marketers beating your results(on average budgets)?

HP Home & Home Office achieved a 40% year-over-yearincrease in email campaign conversion rates and related rev-enue increase of 46%. They used everything from A/B teststo focus groups to eye-tracking results -- and now they'llpresent their lessons learned to you. Includes data on subjectline and frequency tests, plus plenty of creative samples.

Presented by:Corinne Lee ChaoEmail Marketing ManagerHP Home & Home Office

2:30 pm - 2:45 pm BREAK

2:45 pm - 3:45 pm Case study: How to leverage behavioral and transactional data to increase relevancy

3 million consumers are online customers of Doubleday’s 35different brands including Book of the Month Club, LiteraryGuild, and Science Fiction Book Club. In the average month,the email team sends more than 200 targeted email cam-paigns and 20 tests. Find out what they've learned fromrecent tests, including past buyer reengagement campaignsand new opt-ins welcome letters.

Presented by:Christian BuschDirector of Online MarketingDoubleday Entertainment

Ben Ardito Account Director e-Dialog

BUSINESS TO BUSINESS

1:30 pm - 2:30 pm Case study: How to set up an email series toconvert software trial downloaders into satis-fied (paying) customers

Find out how IBM created their Trial Code Evaluation program emailsto nurture developers downloading code so they had a more success-ful trial and were more likely to purchase. Plus, find out the BestPractice framework IBM uses in structuring emails to be effective indriving action by a technical business audience.

Presented by:Kathy Mandelstein Pamela JacobsDirector, Manager,WW Developer WW Developer Marketing, IBM Communications, IBM

2:30 pm - 2:45 pm BREAK

2:45 pm - 3:45 pm Case study: How to create an integrated emailcampaign to drive Web seminar attendance

The sad truth is that webinar offers are not getting the high responsesthey did two-three years ago. Plus, on average only 30-35 % ofprospects who sign up to attend a webinar actually end up attendingit at the date and time you asked them to. If you're fed up with lower-than-expected webinar attendance, take plenty of notes during thiscase study.

Presented by:Alison MartinSenior Manager, Emarketing & Ad Planning, Applied Biosystems

Expert Session: Serial Storytelling

Once you get your prospects to join your email list, how can yougradually educate and inform them so they turn into an interestedbuyer? Don’t simply dump them into a newsletter file that everyoneelse gets. Instead consider sending them an auto-responder series ofcarefully timed and copy written messages. Here are some real-lifeemail series that did a great job for business-to-business marketers….

Presented by:Neil Squillante PresidentPeerViews, Inc.

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Afternoon Sessions 3:45 pm - 9 pm

Concurrent Sessions

MARKETING TO CONSUMERS

3:45 pm - 5 pm Panel: Fundraising marketers - Find out what works for email and donor mailings

The fundraising community is decidedly behind the times in using email effectively to build relationships with donors. The good news is, millions of donors are online eagerly waiting for you to catch up with their in-boxes. Meet three inspirational fundraisers who are using email effectively, seetheir creative, discover their results, and then get cracking withyour own programs!

Moderated by:Nick AllenCEODonordigital

Panel: TBA

BUSINESS TO BUSINESS

3:45 pm - 5 pm Case study: How to use email to leveragefield sales representatives globally

This is a must attend speech for every marketer who has to putforth the sales function. If your marketing campaign serves tokeep prospects warm and help sales turn prospects into cus-tomers this is the case study for you.

Presented by:Erin FaganDirector, Marketing CommunicationsTeradata, a division of NCR

Expert Session: How to Create B-to-B Newslettersthat Work Better

If you think getting one newsletter a month out is hard, considerLaurie Hood, VP of Marketing at KnowledgeStorm. Her teamsent out more than 130 newsletters for business executives andhigh tech executives in 2005 alone. They tested subject lines, lay-outs, article styles, templates, you name it. Discover whatthey’ve learned about what works and what doesn’t in businessto business newsletters. Includes creative samples and bench-mark data.

Presented by:Laurie HoodVP, MarketingKnowledgeStorm, Inc.

5 pm SHARP Shuttle to House of Blues

6 pm - 9 pm Networking Cocktail Party and Email Awards 2006 Gala Celebration at House of Blues

9 pm SHARP Shuttle departs for O’Hare Hyatt

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AGENDA – Day 2 – Friday, April 21

Morning Sessions 7 am - 10 am

7 am - 8:30 am Networking Breakfast on Expo Floor

Concurrent Sessions

RELATIONSHIP MARKETING

8:30 am – 10 am Newsletters Consumers Love

Case study: ConAgra Foods

Find out how the email marketing team behind brands such asHunt’s, Chef Boyardee, Healthy Choice, and Wolfgang Puck’sdelight consumers with relevant and engaging email newsletters.A must-attend session for consumer packaged goods marketersseeking inspiration.

Presented by:Kevin DoohanDirector, Web MarketingConAgra Foods

Case study: Pearson's Wine & Spirits

Proving you don’t have to be a big national brand to get a bigbang for your buck out of newsletters, a neighborhood retailerfrom Washington, DC will discuss how his email newsletter hasturned his business into a national brand. This is an inspirationalcase study for small business owners and retailers everywhere.By the way copywriters will love the samples.

Presented by:Stephen SilverOwnerPearson's Wine & Spirits

Case study: DailyCandy

How would you like to create a daily email newsletter so incredi-bly compelling and engaging that avid female consumers willopen it first thing every single morning? That’s what DailyCandyhas done. Be sure to note DailyCandy’s unique graphical tem-plate that creates a strong brand message that other newsletterpublishers would do well to emulate. Definitely get your designteam to look at these samples.

Presented by:Lindsey GladstoneEditor, ChicagoDailyCandy, Inc.

TACTICS THAT WORK

8:30 am – 10 am International & Multinational EmailCampaigns

Case study: Sun Microsystems

First, hear an exclusive Case Study on how Sun Microsystemsunified global emarketing communities, systems, databases andprinciples; and how they overcame disparate languages, customs,and email laws.

Case study: Presented by:Alex KrineySenior ManagerSun Microsystems

Next, meet experts on emailing in China, emailing in Europe, andemailing in the UK. Got questions? They've flown in to bringyou answers.

PANEL EXPERTS: Danny Levinson, Managing Partner, BDL Media

Sam Michel, Founder, ChinWag

Nathaniel Stott, Director, Email Specialists BV

“I have been to dozens of marketing related events…

Your October event in Boston was by far the best of

them all. Great venue, great hotel (at a very reasonable

rate thanks), great speakers and best of all, information

that I can go out and put to immediate revenue pro-

ducing use for my B2B clients.”

— Eric Albertson, Partner, Massini Group

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Morning Sessions 10 am - 11:15 am

10 am - 10:15 am BREAK

Concurrent Sessions


10:15 am - 10:45 am Marketing Big-ticket Items: PersonalServices

Case study: How to use your Web site to gather and rank opt-ins

Bella Pictures a NY based wedding photography company wouldnot exist today if not for the power of email opt-in. Discover howthe firm's site uses a clever form to garners just enough informa-tion about each bride to send her a personalized email series thatturns her from an interested visitor to a wedding services pho-tography purchaser. Key: Bella uses different automated emailcreative series for different types of brides. Presented by:

David KreitzerDirector, MarketingBella Pictures

10:45 am - 11:15 am Marketing Financial Services

Case study: Advanced event-triggered marketing, testing tactics,and newsletters

What do you email when your typical customer only purchasesfrom you only once every few years? Sending them a weeklynewsletter or sales alert will only annoy them. Discover how E-LOAN uses careful email newsletters, events triggered marketingand segmented tests to keep prospects warm without annoyingthem. E-LOAN is in one of the most competitive marketplaces inthe online marketing field. If they can make email work, so canyou. Includes samples from E-LOAN’s recent email templatetests, before and after.

Presented by:Robert RainesDirector, Customer MarketingE-LOAN, Inc.

TACTICS THAT WORK

10:15 am - 10:45 am Case Study: Search & Email Marketing

Chances are your search marketing team and email marketingteam are not working together effectively. Yet, both profoundlyinfluence the other's results. You can use search to gain greatopt-ins for your house list. You should be bidding on keywordsassociated with major outgoing email campaigns. Search andemail are not isolated islands -- the two tactics are interconnectedin this multichannel world. Find out how to make the most ofthem together.

Presented by:Hilary WeberSenior Practice Leader Interactive MarketingKaiser Permanente

10:45 am - 11:15 am Advance Testing 101 Panel

Which tests will give you the biggest impact? (Hint: Creativeisn't in the top 3.) How big should test cells be for an A/B split?MarketingSherpa's Research Director will show you real-life dataon what your peers are testing, and offer advice on test tactics.

Plus, get a quick backgrounder on multivariate (aka "Taguchi")testing which some call "A/B testing on steroids". Understandhow it's conducted, when it's worth the investment, and whatyou can expect to learn from it.

Panelists:Stefan TornquistResearch DirectorMarketingSherpa

Gordon Bell PresidentLucidView

Chris MarriottVP, General Manager Eastern DivisionAcxiom Corp.


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Concurrent Sessions


11:15 am - 12:15 pm Travel & Hospitality Marketing Panel

Case Study: How to Use a Clever “Haiku” Campaign to DriveEmail Results

All too many email campaigns for the travel and leisure industrylook identical -- pretty pictures coupled with discount offers.Discover how InterContinental's marketing team got outstandingresults by thinking outside the box. Fact is, same-old, same-oldemail will get same-old, same-old results -- here's how to sur-prise and delight consumers in their in-box.

Presented by:Gareth MorganGlobal Email Marketing ManagerInterContinental Hotels Group

Case Study: How to Segment Lists Using Simple EmailPreferences Center

Bar none, MarketingSherpa data shows segmentation is theMOST powerful response-building tactic in your email arsenal.The question is what should you segment your list by?American Airlines uses a simple-yet-effective online email prefer-ences center you could copy ideas from. Plus, see creative sam-ples from some of AA's most effective campaigns to house lists.

Presented by:Jim ButlerInteractive Marketing ManagerIBM

TACTICS THAT WORK

11:15 am – 12:15 pm Advance Testing: MultivariateSophistication

Case study: How to rapidly and dramatically increase emailROI through multivariable testing.

The challenge -- how can you apply email test lessons for onebrand across the board to your other brands? Find out howConde Nast solved this riddle with methodical multivariate testing. This session includes plenty of creative samples andresults data.

Presented by:Chet Van Wert Strategic Marketing DirectorConde Nast Publications

Case study: Testing Several Multivariate Vendors

Reality break -- multivariate email testing is very glamorous-sounding, but what's the process really like, and which vendor isbest at it? Marketer Jason Oates has used three different vendorsand will discuss costs and lessons he learned along the way.Come prepared with questions!

Presented by:Jason OatesVP, Media ServicesDatran Media Corporation

Morning and Afternoon Sessions 11:15 am - 12: 15 pm

“Wanted to extend a wholehearted thank you for a terrific, insight-

ful, and well-run conference! Our marketing team still feels it is the

best conference out there for online subscription businesses, and that

we get more out of it than any other event in the year.”

— Jennifer Singer, VP, Marketing Consumer Electronic Publishing,

Dow, Jones & Company

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12:15 pm – 1:45 pm Networking Luncheon

1:45 pm - 2:45 pm Expert's Advice: Email Design that Works(Better)

What’s the best layout for your email templates? When shouldyou use text-only versus HTML? How does your email lookwhen images are blocked in Gmail or Outlook? How can yourcopywriters and design team improve your results with a fewchanges?

Expert Session: Watch out for the Preview Panel!

Roughly 50% of B-to-B email recipients (as well as a growingnumber of at-home consumers) use preview panes. In this ses-sion you'll learn why NOT optimizing your messages for pre-view panes or disabled images can be disastrous and what con-crete steps you must take to successfully address these growingdelivery and rendering challenges.

Presented by:Loren McDonaldVice President Marketing EmailLabs

Expert Session: Eyetracking Lab Results

See "heatmaps" from MarketingSherpa's eyetracking lab tests ofemail campaigns, which will forever influence the way youdesign email creative and templates. Includes tests of HTMLversus text-only, single offer vs multiple offer creative, and left-column vs right-column newsletter layout.

Presented by:Stefan TornquistResearch DirectorMarketingSherpa

Expert Session: Extreme Makeovers - Before and after slide show

Discover email best practices as we present top before and aftercase studies of email creative and design. Learn how to turn youremails into masterpieces that get 50% or higher opens, clicks, andconversions.

Presented by:Barry StamosSenior DirectorStrategy Responsys

2:45 pm –3 pm BREAK

3 pm - 3:30 pm Expert's Advice: How to Conduct anEmail Audit Study

If your email programs have been running for more than a year,chances are you need to audit everything to figure out where afew changes could vastly improve your results. Session includessample audit worksheet, and office-politics tips to get the cooper-ation (and budget) your email program deserves. Features a CaseStudy of a real-life audit, plus a handy audit checklist you canput into use immediately.

Presented by:Chad E. PetersenECommerce Business DevelopmentThings Remembered

Jeffrey Rohrs President Optiem



“Wanted to send you a note and let

you know I really enjoyed

the Summit. Very well organized

and the speakers were wonderful.

And a big hats off to your staff -

they did a great job with big smiles!

Very refreshing.”

— Mike Wallen, CEO, The Lead Dogs

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3:30 pm - 4:30 pm Beyond Email: RSS, Mobile & DesktopApplications

Moderated by:Bill NusseyCEOSilverpop

RSS Marketing

More than 50 million Americans get RSS feeds. Discover how IBM set up an RSES program to keep developers up todate on news. Includes advice on how content for RSS and

email should differ.

Presented by:Kathy MandelDirector – WW Developer Marketing, IBM

Pamela JacobsManager – WW DeveloperCommunications, IBM

Mobile Marketing

American Idol's tests have proven, millions of Americans areready and willing to opt-in for news, games, and other brandedinteractive features sent via mobile phone. Yes, you can use SMS(text messaging) to engage consumers. Discover some of thebasics in this quick overview.

Speaker TBA

How to Create Desktop Applications to Keep in Daily Touchwith Opt-ins

From the Google Toolbar to Weatherbug's bug, tens of millions ofconsumers enthusiastically use live branded desktop applicationsevery day. Now Vail Resorts reveals behind-the-scenes data fromthe second year test of their SnowMate campaign, which supple-ments email to best customers and prospects. Best of all --SnowMate cost less than $20,000 to create.

Presented by:Kam RopeDirector, Online Marketing & SalesVail Resorts Management Company

4:30 pm -4:45 pm Closing Remarks

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Ever dreamed of being an "award winningmarketer"? Now's your chance. Yes, B-to-B and “to consumers" marketers will get theirown separate awards for each category. Separate Gold &Silver awards will be given in each category for the Best of(for both B-to-B and “to consumers.”) Nominate yourselffor any of 12 categories including:

1. Best Opt-in campaign

2. Best Email Newsletter for marketing purposes

3. Best Sales Alert or Dedicated Offer Broadcast

4. Best Advertising Campaign in Third Party EmailNewsletter(s)

5. Best SIG (email signature)

6. Best Welcome Letter to new subscribers

7. Best Automated Series (auto responder)

8. Best Automated Personalized Email (trigger-driven)

9. Best Viral Email Campaign

10. Best Postcard-style (short copy/small creative) cam-paign

11. Best (or most dramatic) test you learned from

12. Best Email alternative (RSS, SMS/mobile, desktop app)

Gala Awards Ceremony:Join MarketingSherpa, hundreds of the world’s topemail marketers to discover who will win the covet-ed Gold and Silver Email Awards. Your gala ticketincludes drinks and a live blues band performance.Winners get their names flashed on the in-house TVscreens and join Sherpa judges for a drink on-stage.

Where:House of Blues, Downtown Chicago329 N. Dearborn, Chicago, IL 60610312.923.2000

When:April 20th 6-10pm

Who:375 of the top email marketers and agencies in theworld, including attendees of MarketingSherpa’sEmail Marketing Summit

How to RSVP/Reserve Gala Tickets:Tickets are $75 each. www.SherpaStore.com/Awards-Gala.html

*Note: Tickets are complimentary for Attendees of MarketingSherpa’sEmail Marketing Summit and include drinks, a live blues band perform-ance, plus a ride to and from the gala.

For more information or to nominate:http://EmailAwards.MarketingSherpa.com

HOTEL Info:

Hyatt Regency O’Hare9300 W. Bryn Mawr Ave., Rosemont, IL

Room Rates for MarketingSherpa’sEmail Marketing Summit 2006$189 per night

Rates available only if booked by 4/7/06.

To reserve a room please visit:

http://EmailEvent06.MarketingSherpa.com and select Book Your Hotel Now for online booking or call 800.233.1234 or 847.696.1234 and mention theMarketingSherpa rate.

For more details, please visit: http://ohare.hyatt.com

Nominations closeMarch 31st

13



Summit Tickets are Limited — Make Your Reservations Today!Ticket reserved for:

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100% Satisfaction Guarantee & EASY Reservation Changes PolicyIf you have to change plans, we make it easy. You can switch the name on your ticket anytime up to the day prior to the event at no charge. So you can send a co-worker in your placewithout fuss. (No walk-ins without tickets will be accepted, however.) You can also cancel your ticket entirely for a fast 100% refund — as long as you call us 10 business days prior tothe event at 877.895.1717 (outside US call 401.247.7655) or email [email protected]. If you attend both days of the Summit, and are not satisfied, please contact us for a 100%refund. Our goal is to make sure you are pleased.

Event: Price #Tickets

Email Marketing Summit $1395RI residents please add 7% sales tax

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Group rates available, please call Stacy Cornell, 434.295.0600

MarketingSherpa is a research firm publishing a wide range ofemail Benchmark Guides, Buyer's Guides, and How-to Reportsplus a 400+ Case Study Library. Praised by The Economist,Harvard Business School's Working Knowledge Site, andEntrepreneur.com, more than 173,000 advertising, marketing andPR professionals read MarketingSherpa's publications every week.

Visit the award-winning firm's site at www.MarketingSherpa.com

Our Email Marketing Expertise: Award-winning publisher of EmailSherpa, the industry weekly, plusMarketingSherpa’s Buyer’s Guide to Email Service Providers,MarketingSherpa’s Buyer’s Guide to Email Delivery AuditServices, MarketingSherpa’s Email Marketing Benchmark Guideand many more annual guides.

Anne Holland Publisher, MarketingSherpa, Inc.

Anne Holland is Publisher of MarketingSherpa, whose mission isto help marketers advance their careers by sharing real-worldmarketing data and lessons through articles, Case Studies, bench-mark guides, and behind-the-scenes interviews.

A 20-year publishing industry veteran, Holland previouslyserved as the Head of Marketing for Phillips Business Media. She

helped launch one of the world's first profitable subscription sitesin 1995, and the trade publications Interactive Marketing Newsin 1994 and MIN's New Media in 1995.

Stefan Tornquist,Research Director, MarketingSherpa, Inc.

As Research Director, Tornquist conducts primary research stud-ies as well as gathering and evaluating marketing, advertisingand PR statistics data from thousands of sources. He uses thisdata to create MarketingSherpa's annual Benchmark Guides forEmail, Search and IT Marketing, among other reports.

Tornquist has been a featured speaker at events held by theAdvertising Research Foundation, the Web Marketing Asso-ciation, TechTarget and KnowledgeStorm, among many others.

Prior to joining MarketingSherpa, Tornquist co-foundedBluestreak, the pioneering marketing technology company thatstarted out in rich media and grew to become one of the indus-try's largest ad servers. He also co-founded and ran marketingfor technology start-ups 9th Square Inc. and WaterworksInteractive Inc. as well as his own marketing and public relationsconsulting company.

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