Cara

E + E Project 2011Presentation

What is Cara ?

• Business Name: Cara Cosmetics• “Cara” originates from the Spanish language. It means ‘face’

(in other words: a look, expression, surface, appearance, etc.)• Short name, entailing a brief description of our product ,

exotic, easy to pronounce, and unique.

What is Cara’s Business?

• Status of business: Start-up

• Business form: Corporation

• Why is it going to profitable: Multiple Benefits, Portable, Tapping into that ‘happy’ Module.

• Business Operation times: Seasonal

What is Cara selling?

• Cosmetic Product: FACEFIXX (Spray)35ml

• The lure of enduring summer begins here with FACEFIXX that just won’t smudge. It’s a product that helps make-up stay on and last for longer whilst reaping the benefits of repairing skin damage and counteracting aging effects.

Cara FACEFIXX Benefits

Is not tested on animals.

Trends & Figures

• 2002-2005 – 18,809 Facial care products Globally. Sourced from http://www.in-cosmetics.com/files/incos05_Mintel_GlobalCTTrends.pdf

• 2002 –2004 … 2,700 to 3,700 Vitamin, Mineral Organic ingredients. http://www.in-cosmetics.com/files/incos05_Mintel_GlobalCTTrends.pdf

• Convenience trend: Portability• Bio based chemicals

Competition

Fixer product £10.50

30 sheets

How does FACEFIXX differ ?

Differs from Others:

Affordable, Compact, Subtle Fresh Scent with benefits

What makes it Desirable? RefreshingSweet berry Fragrance Long lasting

Cara Product Survey•We have asked 20 woman of varying age groups their views on the product we intend to market;

•Age:

•15-18 IIII•19-25 IIIIII•26-31 IIIII•32-45 III•46+ II

•Would you purchase this product?

•Yes IIIIIIIIIIIIII•No IIIIII

•If yes, how much would you be willing to pay?

•£2-£5 IIIIIII•£6-£10 IIII•£11-£18 II•£19-£25 I•£26+

•If no, why are you put off purchasing the product?

•6 out of 20 people we asked said no and here are some of the reasons:

•Have no need for such a product•I don't wear a lot of make-up so I don't consider it a neccessity•I feel too mature for a product like this (the smell/packaging)

30% 19-25 70%

would buy FACEFIXX

35% £2-5

30% weren’t in favor of the product

Marketing

FACEFIXX on shelf

Trademarks and Copyrights• Our trademark would be FaceFixx, as this is what the

consumer would call it- as in Coca-Cola etc. So it would be FaceFixx ®

• Copyrighted name is Cara Cosmetics. Not many results came under this name. Our logo as Cara

• On the back of the bottle it would be Cara Cosmetics © 2011• FACEFIXX © 2011

Finance Opening balance of Cash (from pockets) and loans: £10,000,Collection from individual Banks :£5,000Cash position( end of the month) £15,000

Local Advertising in magazines: £250 (per quarter page) x 4 magazines =£1,000Supplies (packaging equipment, etc): £ 1 (p/ 35mlbottle) startup x 200Raw Ingredients: £ 36 roughly £3.80 per ingredient)Cosmetic manufacturing: £ 100Sells to retailors: £2.49 [(retailor to customer):£4.99]Shipping/delivery costs: £4.00Filling Costs: £36Cares,Human Skin cells testing (Epi Skin kit): £273.64Owner withdrawal at the beginning: £0Trademarks and copyrights: £ 125Total: £1777.13

Management experience • CEO/Project manager- Daniella Asare

• Finance Director- Chen- Yu Wang

• Head of Brand-Helen Barr

• Head of CSR - Jayson Hindley

• Head of Market Research - Solveig Melhus

Sweet berry freshness never lasted this long! My FACE My FIXX.