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DEMAND ESTIMATION

Introduction:

The study was conducted to understand the market for a News Paper Agent who sells Economic Times. We are

doing this survey primarily for understanding the demand for the Economic Times subscription oer with respect to

various price range for eight months. or the study! survey was done with "# students of $%& hostel.

Equation:

'emand of Economic Times (ubscription ) P#*+#,P-*+-,P*+,P/*+/,P0*+0,P1*+1

Table:

SLNO

Question

DefnitelyNot

P1

MayNotuy

P!

May

uy

P"

Li#elyTo

uy

P$%ery

Li#ely tobuy

P&

Defnitely'illuy

P(

Total)es*onses

TotalProbab

ilityde+an

d

# +s "2 1 2 -2 / #0 1 ## 1.1 1 /.3 "# -/./

- +s 32 3 2 4 4./ #4 1.3 #4 #2.- " 4.- "# /.1

+s 42 - 2 #-.1

-#-.3

--#.-

#"#0.-

"# /1.3

/ +s 12 - 2 4#./

#- /.3 ##3.1

-3--./

## ## "# 03.-

0 +s 02 2 2 1#.-

- 2.3 ## 1.1 //./

-" -" "# 4-

1 +s /2 2 2 2.1

- 2.3 1 .1 #0 #- 10 10 "# 3-

,se o- De+and Esti+ation:

The demand e5uation is the mathematical e6pression of the relationship between the 5uantities of a good

demanded w.r.t price of the product.

Mar#et )esults:

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Total No. of Potential (ubscribers7 022 8Appro69 in $%& :ostel

Total No. of (tudents (ubscribed7 /- 8for +s. 12;< (ubscription oer for 3 =onths9

Inter*retation:

or price value +s. /2 we are getting ma6imum demand i.e. 3- out of "# persons who >lled the survey which also

?usti>es the 'emand Theory.