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DESCRIPTION
Customer Image Design Philosophy Plate Coral Reef Market: Contemporary Fall 2013 Sohee Kim Portfolio Preparation & Presentation Mondays at 12pmTRANSCRIPT
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Customer Image
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Design Philosophy
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Plate Coral ReefMarket: Contemporary
Fall 2013
Sohee KimPortfolio Preparation & Presentation
Mondays at 12pm
Theme Page
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Merchandizing Plan
My Customer:�e target customers are women who like to be chic and sophisticated. �e age range of thecustomers are 20s to early 40s. �ey like to go out formal places and they like to be comfortableat the same time. �ey look for feminine features on their clothings.
Size Range: 4 to 12Retail Price Range: $90 to $700
Key Competitors:-BCBG-Bebe
�eme and Market Trend:-�e fabrics which are used for the collection are in a good quality and soft. For fall season, the fabrics are medium weight and made of natural sources like wool and silk.-Base Fabrics: Soft hand twill(69% Pl Ceramica, 31% Viscose), Twill (100% Wool)-Colors: Grey, Dark Rose, Brown/ Prussian Blue, Cardinal, Scarlet
Layering Fabrics: -Light weight satin(100% silk)-Wooly Satin (80% Silk, 20% Polyester)
Fabric Selection:-�e base fabric is made up of ceramica that it has soft hand and warm. �e bottom fabric ismade up of natural source which is wool. Layering fabrics have good drape and shine.
Color Stories:-Color trends for 2013 are mainly focused, but for the layering fabrics, pastel colors are used for customers who like to mix and match with other collections.
Key Silhouettes:-Blouses: Drape, peterpan collar-Pant: Simple H-line pants, Minimal detail-Skirts: Wraped, High waisted-Jackets: Sophisticated construction, zippers pointed
Whole Sale Price:-Blouses: $95 to $180-Pants: $120 to $250-Skirts: $90 to $150-Jackets: $250 to $350
Bibliography:-WGSN
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Illustrations
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Color Story
Grey Dark Rose
Cardinal
Light blue Light Grey
Brown
Scarlet
Orange Red
Light purple
Prussian Blue
Turquiose Baby Pink
Color Story 1 Color Story 2 Color Story 3
Twill 100% Wool
Soft hand twill 69% Pl Ceramica31% Viscose
Wooly Satin 80% Silk 20% Polyester
Light weight Satin 100% Silk
FabricBase Fabric
Layering Fabric
Trim
sequins
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Flat: Jackets
Style #PC001 Jacket with round rapel-band around raple and the hem
-Front zipper closure
Style #PC002 Drape Jacket with waistband-Classic Styleline-band at the hem
-Extended Waistband
Grey Dark Rose Brown
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Flat: Pants, Shorts
Style #PC003 Basic pants with �ared bottom-Fly front zipper closure
-Waistband
Style #PC005 Hem band shorts-belt plackets
-�y zipper front-Welt pockets at the back
Style #PC006 �igh length shorts-exaggerated front pocket-Styleline instead of darts
-Waistband-Fly front zipper
Style #PC004 Pants with back welt pockets-constructed at sides
-�y front zipper-waistband-�ared hem
Cardinal ScarletPrussian Blue
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Stlye #PC007 H-line skirt with stylelines-Back zipper closure-band at the bottom
Style #PC008 Wrap Skirt without waistband-hem band
-Darts at the back-Back zipper closure
Flat: Skirts Cardinal ScarletPrussian Blue
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Style #PC011 Drape hem with classic styleline-hidden button placket
-Round peterpan collars-seams at waistline
Style #PC009 Styleline ru�ed blouse-Classic styleline-Peterpan collars-Straight sleeve
Style #PC010 Ru�ed hem blouse-Double placket
-Waistband-Peterpan collar-Hidden buttons
Flat: Blouses Light blue Light Grey Orange Red
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Style #PC013 Asymetrical Dress with tulip sleeve-back zipper closure-drape at left side
Flat: Dresses Light purple Turquiose Baby Pink
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Style #PC012 Pleated dress with back zipper closure-back waist dart
-classic princessline-waistband