group presentation: blogs in the u.s
DESCRIPTION
New Media Group PresentationTRANSCRIPT
Blogs in the United States
By: Casey Harvilla, Jon Tirk,
Calvin Rose & Jess Valentino
Weblogs?• Justin Hall 1994- one of the earliest
bloggers•“weblog” John Barger December
17, 1997•“blog” Peter Merholz 1999•Ongoing documentation that can
be viewed by mostly anyone•Frequently updated
What came first?• 1999 Pitas- first free build your
own weblog tool
• Release of Blogger and Groksoup
• Weblogs flourished
• Free, quick and easy
BLOG• Word of the year in 2004• ABC declares that bloggers are the
People of the Year• Average blog author
–White, male, educated, familiar with being online and has broadband access to the internet
–Rapid growth among women and minorities
Statistics•184 Million Have started a
blog•77.7 million readers•12 million US Bloggers (8% of
US adult internet users)•57 million readers (39% of US
adult internet users)
Personal Blogging•An ongoing diary or
commentary by an individual•Most common type of blog• Looked at as a way to just
communicate, or to reflect• Can also be looked at as
therapeutic (creative writing)
Popular Personal Blog Sites
• Xanga - Twitter
• MySpace Blogs - WordPress
• Blogspot - About
• BlogFlux - Blogger
Questions. . .•Who has started/kept up with a
personal blog?
• Other reasons to start a blog?
• Do you read personal blogs?
Diddy’s Blog• http://www.youtube.com/watch?v=mYqqU
Eqz6Z4
Celebrity/Reality Show Blogging
•Why do reality shows blog?
•Ratings
•Keep fans interested
Why do fans write back?
•Feel a connection with cast members
•Keep in touch after the show