group presentation #1
TRANSCRIPT
Ashley HarerJasmine YangPeace ChenAmy Zou
Company Name- MIX We chose the name Mix Marketing and
Advertising Firm to represent our different backgrounds as a team.
Our home countries are Taiwan, Korea, China, and The United States.
We believe Mix, as a name for our company, represents the mixture of our personalities, cultures, backgrounds, and knowledge.
Story Behind Our Logo Color- the mint color of the logo shows
the eco-friendly concept, which is very popular and important in San Francisco.
Braided Fluid Easy Simple Straight forward Reusable
material for string/tag
Charm with Verbena ‘V logo’
Packaging
PICTURE
Tagline - A play on a very popular American holiday song
Romantic Festive Sweet Heart-warming Wanted to
capture both a man and a woman wearing the product
Holiday Postcard
Catchy Tagline Simple Elegant Highlight the
scarf Again shows the
dual gender versatility
Regular Postcard
Rustic Verbena website
themed Nature Organic
Web Image
Scarf Campaign
Keep the consumer engaged and excited about our product through social media, the website, and contests.
Social Media
We would want the scarf to have an individual Instagram, Twitter, and Facebook
We will use social media sites to accumulate likes and follows so that we can push sales on the scarves, new styles, and events.
Website
The Verbena Chocolat site already exists. The scarves are on the site already, but we would want to have links to the social media sites available on the website.
Contests This we believe is the most important outlet to get the
consumers’ attention. By using the hash tag #everydayscarf, we have a way to
interact with our consumers. We can hold contests where people wearing their Verbena
scarf on Instagram can use the hash tag and automatically be entered to win a chance to an exclusive Verbena Chocolat event.
For people that don’t have a scarf yet, they can tell us why they like The Everyday (For Everyone) Scarf in a Facebook status and use the hash tag to enter for a chance to win a scarf.