Altercasting

Activity

1.) Everyone gets a label that states, “Hello, my name is...”2.) Take the label and write a name that you have been

called in the past. It can be positive, negative, good, bad, etc.

What are we going to tell you today?

Daphne Pilcher Felicia Meyers Samantha Singletary

Kayla StecklerNicholas Barnfield

HistoryDefinition and

Two FormsLabeling Theory

Jobs and Media UseA Prime Example

Conclusion

Daphne

"All the world's a stage,"All the world's a stage,

And all the men and women And all the men and women merely players;merely players;

They have their exits and They have their exits and their entrances….their entrances….

Shakespeare

The Presentation of Self in Everyday Life

ErvingGoffman6/11/22 – 11/19/82

In social interaction

front stage “actors” in front of the audiences

back stageget rid of their “role” in society.

The term was first adapted into sociology from the theatre

People are actors who must convey their personal characteristics

It is constantly remade as the person interacts with others

Social interaction is analyzed as part of a theatrical performance

Dramaturgical

Role Theory

Gender: man, woman, mother, father

Societal: based on the social situations

Genetic: come naturally to them: athlete

Cultural influence: cultures place values

Situation: outside influence: witness, hero

Usually shaped byindividual's status in a particular society

In the 60’s

Some Dimensions of Altercasting

EUGENE A. WEINSTEIN andPAUL DEUTSCHBERGER

Sociometry December 1963, Vol. 26,

No. 4

people bring personal purposes (MOTIVES) to interpersonal communication

pursuit of these purposes is the “goal”

Felicia

Altercasting

A strategy for persuading people by forcing them in a social role, so that they will be inclined to behave according to that role

2 Forms of Altercasting

Manded altercasting means that we ‘tell’ people who they are (or are supposed to be) by making an existing role salient (‘You as a Christian should….’), by placing others in a particular role (‘You as a young ambitious person should….’), by attributing a new identity or role to someone, or by asking people to play a role.

2 Forms of Altercasting

Tact altercasting means that we put ourselves as senders in a role that ‘evokes’ a natural counter-role for the other.

Samantha

Labeling Theory

Deviance

Primary DevianceSecondary Deviance

Types of Altercasting

Negativ

e A

lterca

sting

Posi

tive A

lterc

ast

ing

Examples

“You should quit drinking…”

“You should stop smoking…”

“You should study because you are smart.”

“You should practice in order to do well next

game.”

“You should be an artist because you draw

well.”

Effects on Self

All Information for Samantha’s Slides was taken fromhttp://www.manrilla.net/academics/2008/11/24/the-self-and-altercasting/.

Nicholas

Negative Altercasting used in Advertising

Positive Altercasting used in Advertising

Positive Altercasting used in Advertising

http://www.manrilla.net/academics/2008/11/24/the-self-and-altercasting/ and Google Images

Kayla

Example of Altercasting

The Breakfast Club

Conclusion

the social role is a basic unit in people’s everyday condition.

presenting oneself in a social role that can be used to cast the alter (tact altercasting) is relatively easy.

constructing roles that trap others in a course of action is also relatively easy.

people often accept easily the social roles offered to them.

Activity

So what was the significance of that activity?