group moon cake yong won, kim bo yon, kim sarula kaizhong , duan thi thanh hoa , nguyen
DESCRIPTION
PRODUCT AND SERVICE INNOVATION . Final Project. GROUP MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong , Duan Thi Thanh Hoa , Nguyen. 1. Introduction. 2. Development Process. RFID. 3. Technology & Product. Further development. 4. 5. Marketing Strategy. Content. Introduction. - PowerPoint PPT PresentationTRANSCRIPT
GROUP MOON CAKEYong Won, KimBo Yon, KimSarulaKaizhong, DuanThi Thanh Hoa, Nguyen
PRODUCT AND SERVICE INNOVATION
Final Project
Content
RFID
1 Introduction
2 Development Process
3 Technology & Product
4 Further development
5 Marketing Strategy
Introduction
Development process
-First solution: GPS Failure due to weak signal
-Second solution: NFC-Third solution: Child anti-lost
alarm device technology Humble and Buddy
Development process
http://blog.naver.com/3374667q?Redirect=Log&logNo=60165310752&jumpingVid=44CE7B831A537A34075C5B6D9C178BE30775
HUMBLE AND BUDDYVIDEO
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Categories
Clock Wallet
Key Bag
Add more
Phone control
Our Product
REMIND
APPSTICKER
BAG - HANGER
Product design
Pet chain
stickers
hangs
Tag1: 00000000
Tag1: 00000000
Scan a tag
Scan a tag
1. A235689
2. B430910
3. C210904
Add to list
4. D650930
Further development
Scan a tag
Categories
Clock Wallet
Key Bag
Add more
Phone control
1. A235689
2. B430910
3. C210904
Add to list
4. D650930
Scan a tag
Iteration
Further development
wallet
key
watch
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Item 1： USB
Item2:: key
Items: child
Items: wallet Turn off
Technology & Product
Marketing Strategy1. Targeting customers:
Everyone
2. Business Model & Marketing: Business Model: Free application download
available for all cellphone platforms
Purchase sticker, hanger only Marketing: Promoting through cell phone,
telecom companies’ websites Public marketing (TV,
magazines, etc.)
3. Distribution:-Multiple shop ( online & offline)-Cellphone shops-Telecom companies’ websites
