MINISTRY OF SOUND

Group members:Oliver MitchellElizabeth LudovinoHan YanYi ZhuShuaihang Chen

ISSUES IN THE EARLY YEARS

P/L: Government fail to deal with drug business

S: Music style (Dance music)

T: Radio

ISSUES IN THE LATEST PERIOD

P: Government’s regulation (Thailand)

E: Globalization

S: People’s music taste had changed

T: Internet

DRIVERS OF CHANGE Government pay more attention on

drug business Economic is more likely be globalization Technology development Peoples’ taste

OPPORTUNITIES AND THREATS IN 2004

Opportunities: People want more choices on music experience

Threats: Dance music was going out of fashion and competition

WHAT IS CSF’S Critical Success Factors (CSF’s) those

factors that are either particularly valued by customers or which provide a significant advantage in terms of costs (Johnson, Whittington & Scholes, 2011) .

CRITICAL SUCCESS FACTORS1. Accessibility

2. Safety

3. Foster a strong brand

4. Understanding customers’ changing needs and requirements

5. Maintain long-term relationship with customers

CRITICAL SUCCESS FACTORS

Foster a strong brand

Understanding customers’ changing needs and requirements

Maintain long-term relationship with customers