GROUP MADSocial Media Credentials

How To Build Great Brands Through Facebook Marketing

Intellectual Property of Group MAD. All rights reserved.

Social Media is all about people.People connecting to other people to build better relationships, fostering communities and increasing collective knowledge.

“A Brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

51%The percentage of consumers who saidthey are more likely to buy a product

after “liking” the product on Facebook. (Hubspot)

BrandAdvocacy

Brand Loyalty

Brand Experience

Our main aim is tohelp you build a community of active partners to spread messages online.

What Can Facebook Do For You?

Facebook’s organic reach could be zero very shortly.

Adding advertising to promote posts ensures we get 10-100x the exposure of page posting alone but it is still

THE MOST COST EFFECTIVE WAY TO REACH TARGETED AUDIENCES.

Facebook & ROI Marketing

• We can use a Facebook conversion tracking code and create ads that automatically optimize for conversions.

• Specifically, we can provide your website manager a tracking pixel to be placed on your website to send information about the success of our ads back to Facebook.

Sample

Facebook Ads for ROI

Number of FansEngagement

with fans

Surface

Deeper

Number of fans on Facebook

Does this number actually help your brand to achieve its marketing objective?

Is it sheer volume of fans that drives influence for your brand on facebook?

Are these fans of relevant for your brand?

How influential are these people within their own social circle?

Reaching out to users who are not connected to our Facebook page.

Users have seen our post and awareness created.

Users click on our Facebook page and becomes a fan.

Fans to engage and create stories on our Facebook page.(by liking, commenting and/ or sharing on wall).

Fans advocate the brand by continuing to engage with our Facebook page.

Fans make purchase decision after building a relationship with the brand / our page.

Ladder of Engagement

Viral reach is created.

Trus

t and

Affi

nity

• Like a page• Post on the page wall• Like a post• Comment on a post• Share a post• Answer a question• RSVP to a page’s event• Mention the page in a post• Tag the page in a photo• Check in at a place• Share a check-in deal• Like a check-in deal• Write a recommendation

Action of Engagement

Our Clients (Retainer)

Our Clients (Campaign-based)

Case Study - HOMESOY

Start Period : October 2013 As of today : January 2015Page Likes : 20,157 Page Likes : 43,449

Average page like per month : 1,552 fans.

HOMESOY’s page likes has increased by 115% over the period of 15 months.

Although the fans of Brand A (Competitor) is 56,000 more than HOMESOY’s, the page overview has shown that we are ranking above the competitor’s brand in terms of engagement with fans.

As of the week of 25 January 2015, our engagement is 393% higher than the competitor.

HOMESOY v.s. Brand A (Competitor)

Brand A (Competitor)

Case Study - HealthLand

Start Period : August 2014 As of today : January 2015Page Likes : 203 Page Likes : 12,971

Average page like per month : 2,128 fans.

HealthLand’s page likes has increased by 6289% over the period of 6 months.

Although the fans of Brand B (Competitor) is 7,800 more than HealthLand, the page overview has shown that we are ranking above the competitor’s brand in terms of engagement with fans.

As of the week of 25 January 2015, our engagement is 880% higher than the competitor.

HealthLand v.s. Brand B (Competitor)

Brand B (Competitor)

Case Study – Fisherman’s Friend

Start Period : August 2014 As of today : January 2015Page Likes : 74 Page Likes : 12,896

Average page like per month : 2,137 fans.

Fisherman’s Friends’s page likes has increased by 17,327% over the period of 6 months.

As of the week of 25 January 2015, the page overview has shown that we are ranking above the competitor’s page in terms of engagement with fans.

Our engagement is 603% higher than the competitor’s page.

FF Malaysia v.s. Brand C (Competitor)

Brand C (Competitor)

Case Study – Palty

Start Period : February 2014 As of today : January 2015Page Likes : 308 Page Likes : 4,380

Average page like per month : 340 fans.

Palty’s page likes has increased by 1,322% over the period of 6 months.

Although the fans of Brand D (Competitor) is 50,700 more than our page Palty, however the page overview has shown that we are ranking above the competitor’s brand in terms of engagement with fans.

As of the week of 25 January 2015, our engagement is 1,716% higher than the competitor.

Palty v.s. Brand D (Competitor)

Brand D (Competitor)

Case Study – Spritzer Pop

Start Period : March 2014 As of today : January 2015Page Likes : 5,040 Page Likes : 13,769

Average page like per month : 793 fans.

Spritzer Pop’s page likes has increased by 173.2% over the period of 11 months.

Summary of Pages Like

Page Name Page Likes(Start Period)

Page Likes (As of Jan’15)

Average page likes/ month

Percentage

HOMESOY 20,157 (Oct 2013) 43,449 1,552 115%

HealthLand 203 (Aug 2014) 12,971 2,128 6,289%

Fisherman’s Friend Malaysia

74 (Aug 2014) 12,896 2,137 17,327%

Palty 308 (Feb 2014) 4,380 340 1,322%

Spritzer Pop 5,040 (March 2014) 13,769 793 173.2%

Campaign Case Study

Client: V Two OBrand: Fairy BeautyDuration: Feb 15 – March 5

From phase 1 & 2 (15 Feb – 5 Mar), the campaign was syndicated across 4 Facebook pages – YUBERACTIVE, Liselle, Fairy Beauty and Jasmine Magazine. It has garnered a total of 1177 post likes, 107 shares, and 170,498 people reached. The high level of Facebook engagement was contributed by Facebook advertising with 358,467 impressions, 2729 clicks, 3378 actions taken. The contest received 40 exciting comment entries within the period of 1 week.

Client: UnileverBrand: Unilever Future Leaders ProgramDuration: March – April 2013

Through observation on activities and engagement on the Unilever Future Leaders Program (UFLP), compelling content and targeted advertising has increased the fan base from 476 to 953 within the profiles for the UFLP page.

The content is crafted to spread awareness and call for action on the UFLP recruitment and to provide useful information to potential applicants. The results have been very positive as planned, with the strategy of sharing stories and outreach through Facebook advertising with syndication support from YUBERACTIVE.

Campaign Case Study

Client: EIGBrand: ClinelleDuration: 7 – 27 May 2013

From phase 1 & 2 (15 Feb – 5 Mar), the campaign was syndicated across 4 Facebook pages – YUBERACTIVE, Liselle, Fairy Beauty and Jasmine Magazine. It has garnered a total of 1177 post likes, 107 shares, and 170,498 people reached. The high level of Facebook engagement was contributed by Facebook advertising with 358,467 impressions, 2729 clicks, 3378 actions taken. The contest received 40 exciting comment entries within the period of 1 week.

Campaign Case Study

Client: Warner BrosBrand: Pacific RimDuration: July 1 - 18

The contest syndicated across Warner Bros, YUBERACTIVE and OMG Paradise pages, garnered a total of 4,805 post likes, 185 shares, and 655,938 people reached. The high level of Facebook engagement contributed by Facebook advertising garnered 13,535 clicks, with 3,854,436 impressions, and 38,426 actions taken. The contest received 257 exciting photo entries.

Campaign Case Study

Crystal KohO F MEW

: 03-5631 4879: 03-5631 9504: 012-630 9681: crystalkoh@groupmad.asia: www.groupmad.asia

Patrick WeeO F MEW

: 03-5631 4879: 03-5631 9504: 012-288 9963: patrickwee@groupmad.asia: www.groupmad.asia

Elaine Heng O F MEW

: 03-5631 4879: 03-5631 9504: 012-309 5820: elaineheng@groupmad.asia: www.groupmad.asia

Carina Ong O F MEW

: 03-5631 4879: 03-5631 9504: 014-682 6699: carinaong@groupmad.asia: www.groupmad.asia

Thank You