group j - juvenile
DESCRIPTION
CALENDAR FOR Brief: • Taj Hotels Resorts and Palaces are the founders of Taj holidays. • It offers various packages which will please all your senses. It includes indulgent spa session, a moonlit walk or underwater adventures. • It offers a perfect vacation for you with your loved ones. • The brand promises to build your connection with tradition, culture, romance, nature and most importantly the inner you. • The essence of the brand is truly captured in theTRANSCRIPT
CALENDAR FOR
Brief:• Taj Hotels Resorts and Palaces are the founders of
Taj holidays.• It offers various packages which will please all your
senses. It includes indulgent spa session, a moonlit walk or underwater adventures.
• It offers a perfect vacation for you with your loved ones.
• The brand promises to build your connection with tradition, culture, romance, nature and most importantly the inner you.
• The essence of the brand is truly captured in the
Target audience:• Higher middle class and upper class• People who like to live life to fullest and wont mind
spending their money and time to cherish few memories.
• They can be couples, families, business executives, nature and travelling lover.
Theme: Connectivity• Taj holidays share a strong connection of emotions,
expressions, memories with their customer. • This calendar would encourage the people to
remember their connection with the ‘Taj’. • It will compel them to visit the ‘Taj’ again and relive
the whole new experience of sophistication and leisure what the ‘Taj’ promises and provides.
• White is a significance of superiority. • It’s a blend of simplicity and sophistication, a
symbol of elegance. • Also personifies royalty and authenticity.• White denotes richness.• Its like an untouched prestige and integrity.• A single color in each page of the calendar creates
the mood and atmosphere which takes the person back to his memory lane.
The color scheme:
The 2011 calendar…
• Ekta Kaushik• Hrishikesh Kerkar• Ishita Panchal• Monica Balsara• Nikita Chodiya
• Shraddha Barhanpure• Shruti Rambia• Snehali Pawar• Toral Mistry• Viraj Mulye
Creators:
Thank you.