Sophie WilsonBA (Hons) Graphic DesignOUGD301

09/10/2012

Freebees Honey2-4

Orange Juice5-7

University of LeedsBallet Society8-10

Jessie Leong Photography11-13

FreebeesHoney

Client

Self Initiated/Freebees Honey

Brief

A brand investigation of honey production and development with a focus on ethics and sustainability.

Outcomes

Honey branded jars/packagingPromotional Publication about endangeredhoneybee species within the UKHoney Recipe BookRetail/Graphics PromotionPrinted AdvertisingWebsite (Interactive Information)Packaging Design

Sophie WilsonBA (Hons) Graphic DesignOUGD301

Beekeeping PhotographyVarious sources/Photography creditsImages sourced via Google Images

Ah&Oh StudioBabees HoneyImages sourced via anandoh.com

Sophie WilsonBA (Hons) Graphic DesignOUGD301

OrangeJuice

Client

Self Initiated/Orange Juice ‘Rip it Up’ Tour 2013

Brief

A brand investigation of 1980's Indie/Nu-Wave band, 'Orange Juice', with a focus on promotional branding.

Outcomes

Gig ProgrammePromotional Print/Poster DesignsInteractive WebsiteApp DevelopmentBrand Merchandise (Retail):Tickets, Totes, Badges, T-Shirts, WristbandsPrinted AdvertisementDigital Advertisement

Sophie WilsonBA (Hons) Graphic DesignOUGD301

Sophie WilsonBA (Hons) Graphic DesignOUGD301

Melanie DoulinOffice Space movie posterImages sourced via Behance

Sophie WilsonBA (Hons) Graphic Design OUGD301

BalletSociety

Client

University of Leeds Ballety Society (Carys Blackbourn, President)

Brief

A brand identity investigation of theUniversity of Leeds Ballet Society with a focus on promotional marketing.

Outcomes

Logo/Brand IdentityWebsite/Web DesignWeb & Print AdvertisingProspectus 2012/13Branded HoodieBusiness CardsPromotional Print (various)Letterheads & StationaryTimetable/Society Starter Pack

Sophie WilsonBA (Hons) Graphic DesignOUGD301

University of Leeds Ballet Society HoodiesStock image from ansom-moore.co.uk

U N I V E R S I T Y O F L E E D S

B A L L E T S O C I E T Y

Josip KelavaMelbourne Dance Company 2012Images sourced via Behance

Sophie WilsonBA (Hons) Graphic DesignOUGD301

JessieLeong

Client

Jessie Leong PhotographyBA (Hons) Photography Yr IILeeds College of Art

Brief

A typographic brand investigation of Jessie Leong Photography with a focus on print and digital promotion.

Outcomes

Logo/Brand IdentityWebsite/Web DesignBusiness CardsLetterheads & StationaryThank You Cards/Mail outsDigital Portfolio (A/W 2012)Printed Portfolio (A/W 2012)Networking Development

Jessie LeongRenée: the woman born againImages sourced via Facebook

Jonny Storey Fashion PhotographerDesigned by Matt SetchellImages sourced via mattsetchellcreative.com

Sophie WilsonBA (Hons) Graphic DesignOUGD301

Thankyou

Plans 12/09

Develop and define conceptual,research and initial brand identity design.Send University of Leeds Ballet Societydesigns (logo, brand development) off for final submission and feedback.

Thank you for your timeAny questions?