group assignment-feasibility analysis-study- 2

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FIRST CITY UNIVERSITY COLLEGE

SCHOOL OF ARTS & SOCIAL SCIENCES

MAJOR GROUP ASSIGNMENT

Programme: Diploma in Business Administration

Module Title: Entrepreneurship

Module Code: BDBA 656

Semester: January – April 2016

Examiner: Lawrence Lim

No of Pages: 5 inclusive of cover page

Weighting: Marks obtained in this Major Group Assignment will contribute to

a total of 25% weighting in assessment for your overall

performance in this module.

INSTRUCTIONS TO CANDIDATE:

1. The maximum word limit is 2000 words. Any assignment which exceeds the word

limit may be penalised by a deduction of 10%.

2. This assignment must be completed in a group of minimum THREE (3) and

maximum FIVE (5) and assessment criteria are included for reference.

3. This assignment must be received no later than 5.00pm on 21st March 2016.

4. Should you submit after the official deadline, a late submission penalty deduction

of five (5%) will be imposed.

Diploma in Business Administration Group Assignment: Business Ethics (BDBA 653) Semester: January 2014 – April 2014

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5. The work you produce is expected to be wholly your own work, except where you have been asked to

work as part of a group and when it is part of the group's discussions. Where material is drawn from any

other source, you should acknowledge this with citations in the text and if applicable supported with

footnotes. Please use Harvard referencing. Plagiarism is a disciplinary offence under the academic code

of practice for students in assessments. Penalties for plagiarism are potentially serious and may affect

your eligibility for an award.

6. The assignment should be printed on A4 sized paper (single side only) and double-spaced. Please

include a title page indicating your name, student number, class, module title and the name of the

lecturer concerned. Please staple at the left hand corner of the assignment.

7. This assignment must be attached to a completed Assignment Cover Sheet.

Diploma in Business Administration

Group Assignment: Entrepreneurship (BDBA132)


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ASSIGNMENT QUESTION:

Feasibility Analysis / Feasibility Study

You and your group have been appointed as consultants and your services are being sought by one potential entrepreneur by the name of Sally, who is thinking which exciting business opportunities she should pursue and hope

to select the one that has the best chance of succeeding. However she is wise enough to seek your help to assist her to

come up with a feasibility study so as to be able to decide which of the business opportunities to pursue.

Sally’s background:

She has been working for several years with global multinational companies across three different industries such as an Operations Manager in a global fast-food chain, as Group HR Executive in a large local conglomerate and as a

Content Writer for an established online portal relating to management and business issues. One morning Sally woke

up with the previous night’s dream still fresh in her mind. She had dreamt of a new, even unique way of doing a business and with great enthusiasm she decided to prepare to start her business venture.

Sally is considering one of these business opportunities which are related in one way or another to her vast work

experiences:

A. Recruitment Or executive search business Or any consultancy business related to Human Resources,

B. A business catering to retirees OR

C. An e-commerce business OR

D. Your very own unique business idea

Group Assignment:

1. Choose only one of the above-listed four options to carry out a feasibility study for Sally. Imagine you are

Sally and try to come up with what you think would be Sally’s dream of a new and unique way of doing a

business. Be creative but be realistic too. If you select D then you need to convince Sally why it is a better choice than A, B, or C.

2. You are allowed to make certain assumptions.

3. Briefly explain why your group chose this particular business opportunity instead of the other three. 4. Explain succinctly your feasibility study according to the various areas as suggested

5. Your conclusion is to recommend Sally to choose this particular business instead of the other three

opportunities based on your feasibility study that your group has done to support your recommendation.

Guidelines:

You are encouraged to refer to your recommended textbook (Barringer and Ireland,2012, Entrepreneurship

Successfully Launching New Ventures, 4th ed, Prentice Hall,p80)

Content outline

Choice of business opportunity Executive Summary

Proposed Name of Company for Sally to consider

Product/Service Feasibility

Industry/Target Market Feasibility

Organizational Feasibility

Technological Feasibility

Financial Feasibility Recommendation and conclusion plus Q & A

Appendices: Any supporting documents, illustrations, etc

Assign different member of your group to do one of the major areas listed above in bold.

Every group member must be assigned a main area to do and present.




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Write the names of your group members and their assigned area/s. Example: Product/Service

Feasibility – Susan Fernando, Financial Feasibility – Ronaldo Lee, etc, etc.

One of the main objectives of this major group assignment is to assess your understanding of the

various key concepts in each of the areas as listed above.

In view of the word limit which must be strictly adhered to, a brief description for each of the above

areas would be sufficient. Thus avoid repetitions and unnecessary details or information. Bear in

mind that penalty points will be deducted from your overall total marks should you exceed the

stipulated word limit.

Each and every one will be required conduct a 10-minute presentation on your Feasibility Study

to your classmates. Presentations will be carried out from 21st March 2016 after you have handed

in your group assignment.

Please refer to the given criteria (see below) as a guide in preparing your presentation.

Formatting for the written report:

Font type: Times New Roman

Font size: 12

Line spacing: 1.5 lines

Alignment: Justify

Page number: Right Bottom

Both hard copies and soft copies of your presentations must be submitted at the same time or before

your presentation.

Hard copies ought to be bound




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Entrepreneurship (BDBA 132)

MAJOR GROUP ASSIGNMENT MARKSHEET

FEASIBILITY STUDY

Group Code Submission Date: Name of Group Members Student ID Item*

BDBA656 1.

Presentation Topic & No of words 2.

(Penalty, if any ________)

3.

4.

5.

*ITEM refers to the part/s done by each of your group members ᴑ Please circle ᴑ the awarded marks

No Criteria Poor

Insufficient relevant details

With no or few supporting data/info

Satisfactory

Clearly written

Minimum relevant

details with

Some supporting data/info

Excellent

Well written

Significant/relevant details

with supporting data/info

Marks

1 Executive Summary 1 2 3 4 5 6 7 8 9 10 / 10

2 Product/Service Feasibility:

Desirability/Demand

1 2 3 4 5 6 7 8 9 10 / 10

3

Industry/Target Market Feasibility:

Industry/Market Attractiveness

1 2 3 4 5 6 7 8 9 10 / 10

4

Organizational

Feasibility:

Management Resource

1 2 3 4 5 6 7 8 9 10 / 10

5 Technological Feasibility

1 2 3 4 5 6 7 8 9 10 / 10

6

Financial

Feasibility:

Start-Up Cash/Financial Performance of

similar businesses/overall financial

attractiveness

1 2 3 4 5 6 7 8 9 10 / 10

7

Overall assessment,

recommendation and conclusion

1 2 3 4 5 6 7 8 9 10 / 10

8

Report Formatting

and Structure, Appendices

1 2 3 4 5 6 7 8 9 10 / 10

9 Presentation 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 / 15

10 Question and Answer 1 2 3 4 5 / 5

Additional/Supporting Comments:

Weightage: 25% of total exam marks

Total

(100%]

100

Lecturer Receipt Acknowledgement:

Date: Penalty, if any:

Name:

Signature:




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