group assignment copy and art

10
coPY & aRT Names; Wagenaar Hermine(456233) Karijoredjo Priscilla(464542) Klijnlindt Rafael(459024) Class: 3ICMA, Subject: Copy & Art, Date: 28.10.2010, Lecturer: Mr. Palser

Upload: rafael-klijnlindt

Post on 09-Mar-2016

220 views

Category:

Documents


2 download

DESCRIPTION

panic room (copy and art) group assignment

TRANSCRIPT

1

coPY & aRT

Names; Wagenaar Hermine(456233) Karijoredjo Priscilla(464542) Klijnlindt Rafael(459024)

Class: 3ICMA, Subject: Copy & Art, Date: 28.10.2010, Lecturer: Mr. Palser

2

TABLE OF CONTENTS

INTRODUCTION PAGE 3

GROUP ASSIGNMENT (IN THE OFFICE) PAGE 4

GROUP ASSIGNMENT (VOLKSWAGEN 60’S) PAGE 5

GROUP ASSIGNMENT (SHARK ATTACK) PAGE 6

GROUP ASSIGNMENT (ZOMBIES ARE WELCOME HERE) PAGE 7

GROUP ASSIGNMENT (STAND STILL WE ARE AMATEURS) PAGE 8

GROUP ASSIGNMENT (THE END) PAGE 9

GROUP ASSIGNMENT (SLOGANS) PAGE 10

3

INTRODUCTION

Another project during the course of copy and art was the group assignment. We have worked as a group to merge two brands which had nothing in common in the

first place. After choosing the brand to create a commercial we sat down as group to work out the assignment. The brands we have chosen to merge were “Volkswagen & Ola Ice cream”.

It took us approximately more than an hour to come up with a campaign and create a non existing product which would benefit for both brands. After drawing all the six sketches a group member presented the entire campaign in

front of the teachers and the other students. We tried to use the sixties with the year we live in. Each and every one of us knows

the old Volkswagen released in the 60’s and also known as the car in the cartoon “Scooby Dooby Do”. The second brand added ola is a product we associate with the summer. Therefore

we thought it would be best to have the youth of nowadays play a role in this commercial with the touch of the 60’s.

The storyline goes as follow; Due to the hectic life we find ourselves these days we do not have time to hang out

with friends. Everyone is busy with his own life and has to use his agenda to set an appointment with his/her friends for a couple of hours. This commercial tells the story of friends who do not use any kind of agenda to meet but just relax and have

fun whenever they prefer (after work though). Two friends work in a office during a hot summer day, when they get a call from

their friend to chill on the beach after work since they all have the same thing in common namely; surfing, relaxation and ice cream. Once picked they drive to the beach to go surfing. After surfing they all relax next to

the old Volkswagen and have an Ola ice cream whilst they share their daily story. The entire commercial is aired two weeks after the shooting and takes 30 seconds.

We would like to thank you for reading this report and we would like to thank all the teachers who made the inspirational/learning and wonderful day possible in the panic

room. Rafael Klijnlindt (459024)

Priscilla Karioredjio (464542) Hermine Wagenaar (456233)

4

GROUP ASSIGNMENT (IN THE OFFICE)

NEXT TO ROTTERDAM CENTRAL STATION, HERMINE WAGENAAR IS WORKING FOR UNILEVER AS A CREATIVE PLANNER TRYING TO

SEND AN EMAIL TO PRISCILLA KARIOREDJIO WHO IS SITTING IN FRONT OF HER. THEY ARE SO BORED, THEY START PLAYING THE

GAME “WHO AM I?” UNTILL THEY GET A CALL FROM AN OLD FRIEND.

5

GROUP ASSIGNMENT (VOLSWAGEN 60’S)

ONE OF THE BEST CARS ALSO KNOWN AS (NICELY SAID) LADIES MAGNET. WITH A SURFBOARD ON TOP OF THE ROOF RAFAEL

KLIJNLINDT HAS BOUGHT THIS CAR AFTER GRADUATING AT INHOLLAND IN 2012 HOPING TO FIND A JOB BUT 3 YEARS AFTER HE IS

STILL UNEMPLOYED ENJOYING AND SURFING EVERY SUMMER AT SCHEVENINGEN.

6

GROUP ASSIGNMENT (SHARK ATTACK)

AFTER SEVERAL SHARK ATTACKS A YEAR AGO, THE BEACH IS DESERTED DUE TO THE FEAR OF A LOT OF PEOPLE. THIS HOWEVER IS

NOT A REASON FOR THEM NOT TO JOIN AND USE THE HAMMOCK (BECAUSE IN 2015 THERE WILL BE PALM TREES GROWING IN THE

NETHERLANDS)

7

GROUP ASSIGNMENT (ZOMBIES ARE WELCOME HERE)

AFTER A DAY OF STRESS AND HARD WORK, THESE FRIENDS HAVE TAKEN THE TIME TO SURF AND RELAX AT THE BEACH.

UNFORTUNATELY, WHAT THEY DID NOT KNOW WAS THAT ON A PICTURE YOU COME ACROSS AS ZOMBIES. THEREFORE ZOMBIES

ARE HEADING TOWARDS THE SEA TO SURF.

8

GROUP ASSIGNMENT (STAND STILL, WE ARE AMATEURS)

EVEN THOUGH WE TRY TO SURF EVERY NOW AND THEN WE DO ADMIT PROUDLY “ WE ARE AMATEURS”. ONCE WE ENTER THE SEA

THE FIRST THING YOU WILL SEE AFTER 3 MINUTES ARE THE SURF BOARDS FLOATING IN WATER WITHOUT ANYONE ON TOP OF

THEM.

9

GROUP ASSIGNMENT (THE END)

THE SIDE OF THE VOLKSWAGEN WITH THE OLA SIGN ON IT OPENS AT 35 CELISU AUTOMATICALLY REMINING US IT IS TIME FOR AN

ICE CREAM. LOOKING BACK I REMEMBER ALL THE GOOD TIMES. IT IS ONLY ME KNOW SURFING TRYING TO SURF WHILST STILL

UNEMPLOYED. EVERYONE HAS CHOSEN HER OWN PATH. GOOD TIMES, THE OLD TIMES.

10

GROUP ASSIGMENT (SLOGANS)

RELIABLE ENJOYABLE TOGETHERNESS