group 1 quality meat production enhancement group 2 quality vegetable production enhancement
DESCRIPTION
Group 1 Quality Meat Production Enhancement Group 2 Quality Vegetable Production Enhancement. WELCOME TO ALL DISTINGUISHED GUESTS AT “Consultative Workshop”. Agro-Livestock A New Look. Punjab Agriculture & Meat Company (PAMCO). - PowerPoint PPT PresentationTRANSCRIPT
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Group 1Quality Meat Production
Enhancement
Group 2Quality Vegetable Production
Enhancement
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WELCOME
TO ALL DISTINGUISHED GUESTS AT
“Consultative Workshop”
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Agro-LivestockA New Look
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Punjab Agriculture & Meat Company is a new brand of Lahore Meat Company after the merger of Punjab Agri Marketing Company into Lahore Meat Company
PUNJAB AGRICULTURE & MEAT COMPANY (PAMCO)
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Mission:Engage for the betterment of agro-livestock economy through developing meat & agriculture sector by facilitating and implementing research & development initiatives at its own and in collaboration with national & international organizations of public & private sectorObjectives: Engage itself to enhance quality production, processing, value
addition, marketing & supply chain of meat, livestock, agriculture products & by-products for local & export markets
Engage itself to establish compliance regime & certification system at all levels of value chains of meat, livestock & agriculture
Provide trainings & technical backstopping at all stages of the integrated meat & agriculture value chains
Punjab Agriculture & Meat Company (PAMCO)
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7
Developing Work plan
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Focus (short term) Develop Halal meat value chain Develop Potohar as Olive Production Zone Develop Leyya, Bhakkar and Muzafargarh as new Citrus
Zone Develop Cholistan as Grapes valley & animal disease free
zone Develop peri-urban vegetable production zones & kitchen
gardening through private entrepreneurs(long term) Develop each District's own economy
Punjab Agriculture & Meat Company (PAMCO)
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Participatory Planning Process:
Objective Date Venue Participants
Developing peri-urban vegetable production zones & Halal meat value chain
16 June UVAS Lahore Academicians, Researchers, Private sector entrepreneurs, service providers , field activists, farmers,…..
Developing new Citrus zone at Layya, Bhakkar and Muzafargarh
18 June University of agriculture Faisalabad
-do-
Promoting Olive production in Pothohar & Grapes in Cholistan
23 June PARC, Islamabad
-do-
Project designing under Log-frame matrix
27-29 June
LMC office PAMCO/LMC staff & selective experts
Punjab Agriculture & Meat Company (PAMCO)
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10
VEGETABLES
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Region USA EU Latin America
Sub Sahara
Developing Asia
Pakistan
Calories/ day/capita
3654 3394 2791 2176 2648 2350
Meat 16% 14% 11% 3% 7% 11%
Milk 10% 9% 6% 2% 2% 4%
G& Cereals 23% 25% 37% 46% 60% 60%
Sweeteners 18% 11% 17% 4% 6% 11%
Oil& Fat 18% 21% 12% 9% 8% 10%
Fruit& Vegetables
9% 11% 14% 14% 12% 5%
Food &Vegetables – Consumption Statistics(Compiled from FAO Statistics - 2007-08)
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Main staple comes from Grains & Cereals
Wheat, Rice, Maize, Pulses etc.
G&C are in great demand due to livestock &
poultry sector development
G&C prices rising – causing food inflation
Shift in food pattern towards vegetables needed
SHIFT IN FOOD PATTERN NEEDED
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Vegetables – Inflation
Basic vegetable prices sky-rocketing
Inflation due to lack of supply
Lack of supply due to low production & in-
efficient marketing
Production increase = vegetable available &
affordable
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Vegetables – Production Increase
Involvement of agro-services providers for per-urban production zones
Nurseries Seed companies
Vegetables growing on: Roofs of houses Lawns of houses Landscape
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Identify potential entrepreneurs~ Agri service providers, exporters…
Register & organize per-urban farmers Provision of inputs & services Capacity building & provision–Global GAP Green Channel Markets
PERI-URBAN VEGETABLE PRODUCTION ZONES
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Veg-gardening in front lawn, backyard, balcony, vacant public places etc.
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DEVELOPING HALAL MEAT VALUE CHAIN
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POTENTIAL ~ LIVESTOCK
35.6 31.7 28.1
61.5
1.010
10
20
30
40
50
60
70
Cattle Buffalo Sheep Goat Camel
Million Heads
Pakistan has various breeds and classes of livestock Almost 1:1 ratio of humans & livestock population World's 4th largest livestock population Livestock growing @ 4% against human growth of 2.9% Livestock feeding ~ 100% Halal & Agro-based
Economic Survey of Pakistan 2010-11
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HALAL MARKET• Global Halal certified trade $3,000 billion p.a.• Food & beverages 45%• Pharmaceutical 22%• Halal meat 16% • Cosmetics 10%• Gelatin 7 %
• Pakistan can become the “Halal Hub” of the world• 4th largest livestock population in the world• Livestock feed resource is 100% Halal• 100% Halal slaughtering practices
• Immediate focus should be on• Processing & value addition• Global compliance standards• Awareness campaign about opportunities
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China• Large domestic market• Religious limitations• Limitations to ensure Halal animals feeding & slaughtering
India• Large domestic market• Multi-religious society (Cow, etc.)• Limitations to ensure Halal animals feeding & slaughtering
South America• Limitations to ensure Halal animals feeding & slaughtering
Pakistan• 100% Halal animals feeding & slaughtering• Practicing Islamic society• Animal loving people ~ Livestock rearing a way of life & livelihood
COMPARATIVE ADVANTAGE
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Unlimited domestic demand for hygienic & value added products
4 million live animals crossing the Iran and Afghanistan border
Regional (Central Asia / Gulf) demand of Halal meat
Domestic meat inflation due to short supply
MEAT INFLATION
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5m male calves die within 1 month of birth No beef breed / cross breeding Slaughtering of early age female sheep/goats Absence of feed-lot fattening system Absence of compliance regime◦Disease free animals◦Halal feeding◦Antibiotic/chemical residues◦Hygienic processing◦Food safety standards etc.
Supply Issues
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Halal feeding Disease free
No residual effect
Hygienic, Healthy domestic & export
supply
State of the Art Slaughtering &
Processing
INTEGRATED HALAL MEAT VALUE CHAIN(CONCEPT)
ProcessingProduction Marketing
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Enhancing quality meat production Schemes under compliance regime(Halal feeding, free from Transboundary Animal Diseases, traceability);
Save The Calf Beef Cross Breeding Feed lot Fattening Sheep/Goat Nucleus Farms
SUPPLY ENHANCEMENT
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Save the Calf Scheme
Those saving min 10 / max 100 calves of max 6 weeks may participate
Internationally accredited third party to certify compliance:◦Halal feeding◦Disease free farm◦No chemical & antibiotic residues
Incentive program:◦Vaccination & treatment services◦Rs 3,200 cash incentive after 6 months of rearing◦Target= 30000 calves/3 years
Execution by field force of L& DD Department
Save the Calf Scheme
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6m non-descript & draught cattle in Punjab Technological advances in farming have made
these animals redundant These animals can be utilized for enhanced beef
productionBeef cross breeding Exotic beef semen = 0.25million
doses Execution by L& DD Department (DLF)
Beef Cross-Breeding
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Registration of Beef Fattening Farms (120 days fattening)
Min.10 & Max 200 animals per farm Provision of tagging, vaccination, training &
technical services Target = About 150000 animals/ 3 years Rs.1500/animal as incentive after ensuring
Compliance & Certification
FEED LOT FATTENING
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• Establish nucleus farms
• Registration of existing herds around nucleus farms
• Distribution of female units to registered farmers
• Compliance of standards
29
MUTTON FARMING MODEL
• Backward & forward linkage
• Technical services & training
• Vaccination & treatment services
• Web based tagging
• Receive trainings & technical services
• Return male sheep/goats to nucleus farms
• Compliance of standards
InvestorMeat Company
Facilitation Small Farmer
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Sheep/goat producing areas of Punjab
Target: 100 nucleus farms
Min.500 & max.20000 animals/unit
Incentive: vaccination, treatment, facilitation, technical
services, etc.
Target: About 3million certified quality mutton animals/3
years
MUTTON FARMING PROJECT
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Lahore Meat Processing Complex◦Meat processing◦Value addition through allied products◦Export facilitation◦Domestic supply chain enhancement◦Compliance of standards◦Training in collaboration with Universities
State of the art facility to guide private sector
Rs.1.5 billion required to implement Enhancing Meat Production Program (3 years)
SUPPLY CHAIN ENHANCEMENT
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Commodity Production/Export (US$ )
Time line
Vegetables 160 m additional 1 Year
Citrus 70 m additional 1 Year
Meat 2 b extra 1 Year
TARGETS 2011 – US$ 1 BILLION
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S/N. Objectives Issues Solution Actions
1.
• Developing Halal Meat Value Chain
• Cholistan as animal disease free zone
2.
• Developing Peri-Urban Vegetable Production Zones through private entrepreneurs
• Developing Kitchen Gardening System through Private Entrepreneurs
CONSULTATIVE WORKSHOP-1
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THANK YOU