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GroundReport’sField Guide to NYC Entrepreneurship

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Quickly…

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What’s GroundReport?

Real Quick:

• Global citizen media platform founded in2006. Founded by lifelong New YorkerRachel Sterne

• Mission: democratize the media.

• Empowers anyone to publish text articles,videos and photo news reports.

• Team of volunteer Wikipedia-style editorsvets stories.

• Over 4,000 contributors around the worldearn revenue shares based on traffic.

• Breaking scoops on major news, from BeijingOlympics to Mumbai terror attacks.

• Named one of BusinessWeek’s MostPromising Social Enterprises.

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Q. Why is NY the ultimate startup city?

A.

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Step 1: Get Inspired

• Embrace the chaos.• Follow your heart.

• Find your Big Idea.

• Be thankful you don’t live in a bubble like SiliconValley.

• Realize you’re surrounded by the best andbrightest across all industries.

• Go for an unconventional marriage. (Like webtechnology + foreign affairs.)

+ =

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Q. Why is NY the ultimate startup city?

A.

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Step 2: Get Smart

• Find mentors: NY Tech Meetup,Web 2.0, Social Web

• Read Up!

TechCrunchA VCSilicon Alley InsiderPaidContentMashable

• Join Listserves: NextNYC, TechMeetup, PHP Developers

• Follow smart folks on Twitter like@JohnBorthwick @fredwilson@davidsrose @Caro @BrianStelter@JeffJarvis @hblodget

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Q. Why is NY the ultimate startup city?

A.

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Step 3: Get Started

• Cowork.New Work CitySparkSpaceJelly

• Hire.Bond Street GroupThe LaddersPaidContentTwitter & FacebookNYU & Columbia (Interns!)

• Test.Free usability testing at Starbucks?

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Q. Why is NY the ultimate startup city?

A.

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Step 3: Get Out There

Specifically:• Present at the NY Tech Meetup, Video 2.0• Start your own Meetup!• Build Your Twitter Following: Become an Expert.• Blog.• Participate in Internet Week, Social Media Week,

NYC Entrepreneur Week, LaidOff Boot Camp• Find events through Gary’s Guide• Say Yes to EVERY Panel. (It’s an Honor)• Get on Wikipedia, LinkedIn, Facebook

• Network.• Be a ‘Brand Ambassador’ for your startup.• NYC is more media-centric than Silicon Valley. Embrace it.

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Q. Why is NY the ultimate startup city?

A.

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Step 4: Get Money

New York boasts incubators…• The Hatchery• NYC Seed• New York Angels• Startup 2009 (SAI)

…and Venture Capital Firms.• Venrock• Sprout Group• Union Square Ventures

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Q. Why is NY the ultimate startup city?

A.

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Thanks!

Find guide online at http://groundreport.com.

Email me at rachel@groundreport.com.

Special thanks to @trinaalbus @dorianbenkoil @bradszollose @scottperezfox@stephiebee @midwaybeach @samseder.