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Groton Public Schools Curriculum Map
INTRODUCTION
Course Title: Digital Photography
Curriculum Area and Grade: Visual Arts, 9-12
Course Purpose:
Students will develop visual literacy skills and build a basic knowledge of photography and Photoshop. Students will learn about and understand the
Elements and Principles of Design as it relates to photography as well as composition. A portfolio of various digital assignments will be developed
throughout the course. Concentration will be on the expansion of technical skills and the refinement of aesthetic understanding of contemporary
photographic practice.
Major Learning Goals and Understandings:
Student Learning Expectation(s):
1) Students will produce a well exposed properly focused image.
2) Students will demonstrate skill and problem solving when selecting angles points of view and distance to subject when making decisions
regarding composition.
3) Students will demonstrate an understanding of an appreciation for the history of photography.
4) Students will demonstrate an understanding of the influence of world events and photography on each other.
5) Students will demonstrate the ability to critique and evaluate his/her own work and the work of others based on the technical, artistic, and
historical concepts learned in class.
6) Students will develop skill in expressing a thought, mood or emotion visually.
7) Students will demonstrate t
8) The ability to articulate an aesthetic opinion of the value of a photograph.
FHS Student Learning Expectation(s):
SE1 Apply effective analysis, synthesis, and evaluative processes that enable productive problem solving.
SE2 Communicate information clearly and effectively using a variety of tools/media in varied contexts and for a variety of purposes.
SE3 Work independently and collaboratively to solve problems and accomplish goals.
SE4 Use real-world digital and other research tools to access, evaluate and effectively apply information appropriate for authentic tasks.
SE5 Demonstrate innovation, flexibility and adaptability in thinking patterns, work habits, and working/learning conditions.
SE6 Value and demonstrate personal responsibility, character, cultural understanding, and ethical behavior.
21st Century Learning Expectation(s): (see attached: P21 Framework: www.P21.org )
1.) Learning and Innovation Skills
4.) Information Media and Technology Skills
Digital Photography
Semester=18 weeks
1. Components of Art (What is Art?, The Elements and Principles,
Composition) 4 weeks
2. Photoshop Basics (Photoshop image adjustments, Drawing with
Photoshop) 4 weeks (concurrent with Unit #1)
3. Manipulating the Camera (Shutter Speed, aperture, exposure, direct/
diffused light) 5 weeks
4. Portraiture in Photography (Formal portraits, environmental portraits
and self-portraits) 3 weeks
5. Image Manipulation and Photo Illustrations (Ethics of Photoshop,
Digital Collages, Advertising Project) 6 weeks)
Mappers/Authors: Sarah LeFrancois, Sarah Nash
Date Approved: August 2012
UNIT 1: COMPONENTS OF ART
Grade:
9-12
Subject:
Visual Art
Course:
Digital Photography
Length of Unit:
Approximately 4 weeks/12 classes, 80
minute classes
Common Core State Standards
Reading Standards for Literacy in Science and Technical Subjects 10-12
Craft and Structure
R4. Determine the meaning of symbols, key terms, and other domain- specific words and phrases as they are used in specific scientific or technical
context related to grades 10, 11, and 12 texts and topics.
Supporting Standards
Connecticut State Standards
Visual Arts Content Performance Standards Grades 9-12
Content Standard 1: Media
Students will understand, select and apply media, techniques and processes.
2.12.1 Students apply and give justification for the arrangement of elements in a composition.
Part 2 – Standards
Key (GLE) Content Knowledge and Concepts/Skills Bloom’s Taxonomy Levels
Creating, Evaluating, Analyzing,
Applying, Understanding and
Remembering
The students will know:
The Elements and Principles of Art and
Design
What makes a good composition
What makes a photograph versus a
snapshot
Basic camera use and skills
The students will be able to:
Create photographs using the Elements and Principles of Art
and Design
Create photographs with captivating compositional elements
Understand the components in a fine art image versus a
snapshot
Apply knowledge to use a camera with the Auto function and
understand the parts of a Point and Shoot camera
All levels of Bloom’s
Taxonomy will be addressed in
a recursive manner
Big Idea and Essential Questions
Big Idea
Elements and Principles of Design are essential components of a work of art.
Photography is viewed as a means of expression because artists have the power to influence others through their vision of the world around
them.
Photographers use composition, elements of art and principles of design, and knowledge of their cameras to creatively problem solve so that
their imagery is not obvious or predictable.
Art of the past can be used as a springboard for investigating new concepts, techniques, media, and subject matter uses.
Essential Questions
How do photographers implement the elements and principles of design to create a work of art?
How is photography viewed as a means of expression?
How does a photographer think creatively and problem solve?
How do photographers become innovative with their medium and relate to the world around them?
Part 3 – Common Unit Assessments
Summative
Create components for a summative portfolio of work
Components of this unit include: Student created imagery based on elements of art, principles of design, and foundations of good
composition.
**NOTE: In class, mini formative exercises are covered during instructional periods and students then create imagery based on these
concepts. Each artwork created goes into a digital portfolio for review at the end of each quarter, semester or unit. Each image is graded based
on the attached rubric adapted from the Central Connecticut State University Visual Arts program.
A portfolio of artwork is a vital part of any visual arts class and is assigned a letter grade based on planning of artwork, completed artwork,
and student reflection.
Formative
Daily image response journals
Small group activities
Creation of images utilizing the elements of art and principles of design.
Group critique
Student and teacher critiques and formative verbal feedback
Quiz on Elements of Art and Principles of Design
7.) Quiz on Parts of the Camera
Part 4 – Common/Assured Learning Experiences
Guided Instruction of photographic/ Photoshop techniques
Portfolio building
Oral Critiques
Written Critiques
Final Exam
**NOTE: Final exam has been written and will be saved to the appropriate location.
Part 5-Teacher Notes
NOTE: *Units 1 & 2 run concurrently
Resources:
Use of National Geographic Photography/ CNN Photography/ NY Times “Lens” Blog as a standard for what makes
“good photography”
Compositional Examples/ Use of the Rule of Thirds:
www.ultimate-photo-tips.com/photography-rule-of-thirds.html
Notes on a Snapshot versus a Photograph:
http://scphoto.com/snapshot.php
Compositional Tips:
http://photofocus.com/2009/11/30/25-photo-composition-tips/
Camera Modes:
http://digitalphotographyclass.net/camera-modes.htm
Unit 2: Basic Photoshop
Grade:
9-12
Subject:
Visual Art
Course:
Digital Photography
Length of Unit:
4 weeks (runs concurrent with unit #1)
Common Core State Standards
Reading Standards for Literacy in Science and Technical Subjects 10-12
R3.) Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending
to special cases or exceptions defined in the text.
R4.) Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical
context relevant to grades 9-10 texts and topics.
Supporting Standards
Connecticut State Standards
Visual Arts Content Performance Standards Grades 9-12
Content Standard 1: Media
Students will understand, select and apply media, techniques and processes.
2.12.1 Students apply and give justification for the arrangement of elements in a composition.
Content Standard 3: Content
Students will consider, select, and apply a range of subject matter, symbols, and ideas
3.10.2 Students create a series of digital altered squares that showcase different ways to edit an image to create a mood or feeling.
Part 2 – Standards
Key (GLE) Content Knowledge and Concepts/Skills
Bloom’s Taxonomy Levels
Creating, Evaluating, Analyzing,
Applying, Understanding and
Remembering
The students will know:
Photoshop Basics
Drawing with Photoshop
Photoshop image adjustments
Computer workflow
The students will be able to:
Apply basic Photoshop image correction functions such as:
levels, contrast, hue and saturation and color casting to adjust
their images for the best exposure.
Apply basic Photoshop drawing tools such as: selection tool and
paintbrush tool to draw in Photoshop and alter their original
images.
Create a working knowledge of layers and palettes, and layer
mask in the Photoshop program.
Apply computer workflow knowledge in order to manage their
files digitally, including functions such as: how to upload
images from a camera, how to organize digital files, and how to
navigate the desktop of a computer.
All levels of Bloom’s
Taxonomy will be addressed in
a recursive manner
Big Idea and Essential Questions
Big Idea
Photography is constantly changing as technology advances. Photographers have access to a myriad of technology in terms of their cameras
and the photo editing software developed. This allows artists to have more choice in the aesthetic outcome of their imagery in order to best
deliver their intentions.
A photographer thinks and problem solves by utilizing tools he/ she has access to: from pinhole cameras, to Digital Single Lens Reflex
cameras, and Photoshop- each choice offers a different aesthetic outcome for the photographer to choose from.
Using Photoshop gives photographs another choice of medium to express their opinions. Specific adjustments that can be made in Photoshop
(exposure, color cast, filters, etc.) allow photographers more room for error behind the camera that can be fixed in the computer later.
Essential Question
Have current trends in technology influenced changes in the design of photographic equipment and artwork used and created by today’s
photographers?
How does a photographer think and problem solve using the appropriate technology?
How do the components of Photoshop help us to create better imagery?
Part 3 – Common Unit Assessments
Summative
Create components for a summative portfolio of work
Components for this unit include: Photoshop drawing, Basic image edits
Formative
Daily image response journals
Small group activities
Quiz on Photoshop tools, functions, and palettes
Group critique
Student and teacher critiques and formative verbal feedback
Image creation related to use of photo editing software
Part 4 – Common/Assured Learning Experiences
Guided Instruction of photographic/ Photoshop techniques
Portfolio building
Oral Critiques
Written Critiques
Final Exam
**NOTE: Final exam has been written and will be saved to the appropriate location.
Part 5-Teacher Notes
Resources:
Video on Tibetan Monks making a mandala:
http://religion.blogs.cnn.com/2010/06/02/a-mandala-in-minutes/
Best Photoshop Toolbox diagram:
http://punarvasi.com/wp-content/uploads/2011/01/photoshop1.jpg
Toolbox explanation:
http://www.tutorial9.net/tutorials/photoshop-tutorials/photoshops-basic-tools/
Good write up of workflow related to image adjustment in Photoshop:
http://digitalphotographyclass.net/page/elements_picture_prep.htm
Artists:
Jerry Uelsmann
David Hockney
Ukiyo-e art
Unit 3: Manipulating the Camera
Grade:
9-12
Subject:
Visual Art
Course:
Digital Photography
Length of Unit:
6 weeks, 15 eighty minutes classes
Common Core State Standards
Reading Standards for Literacy in Science and Technical Subjects 6-12
Integration of Knowledge and Ideas
R8.) Evaluate and hypotheses, data, analysis and conclusions in a science or technical text, verifying the data when possible and corroborating or
challenging conclusions with other sources of information.
Supporting Standards
Connecticut State Standards
Content Standard 1: Media
Students will understand, select and apply media, techniques and processes.
1.10.1 Students focus on significant characteristics of a medium and why this medium was preferred to other media to express content in a
historical period with attention to design concepts and content.
Content Standard 2: Elements and Principles
Students will understand and apply element and organizational principles of art.
2.12.3 Students develop a portfolio of work including artwork in a series to achieve an in-depth study of a technique and/or concept; select four
works to assess using a peer assessment checklist; and examine other students artwork from the perspective of each element and principle of design
to determine the work’s strengths and weaknesses.
Part 2 – Standards
Key (GLE) Content Knowledge and Concepts/Skills
Bloom’s Taxonomy Levels
Creating, Evaluating, Analyzing,
Applying, Understanding and
Remembering
The students will know:
How aperture and shutter speed affect
aesthetics of an image.
How lighting affects an image.
How different lenses affect the
outcome of the image
The students will be able to:
Apply knowledge of shutter speed to control motion blur.
Apply knowledge of aperture to control depth of field.
Understand how light creates/effects an image.
Analyze different types of lighting situations
Analyze which lenses are appropriate for given photographic
situations.
All levels of Bloom’s
Taxonomy will be addressed in
a recursive manner
Big Idea and Essential Questions
Big Idea
Aperture and shutter speed work together to create an exposure. Their manipulations have different aesthetic outcomes on the image.
Different types of lighting create different moods within an image.
Knowledge of the light and the design of the camera allow us to have creative control over the image.
Essential Question
How does aperture and shutter speed affect an image?
How does lighting affect an image?
How do light and the camera work together to create an image?
Part 3 – Common Unit Assessments
Summative
Create components for a summative portfolio of work
Components for this unit include: Shutter Speed Project, Aperture project, Dramatic lighting
**NOTE: In class, mini formative exercises are covered during instructional periods and students then create imagery based on these
concepts. Each artwork created goes into a digital portfolio for review at the end of each quarter, semester or unit. Each image is graded based
on the attached rubric adapted from the Central Connecticut State University Visual Arts program.
A portfolio of artwork is a vital part of any visual arts class and is assigned a letter grade based on planning of artwork, completed artwork,
and student reflection.
Formative
Daily image response journals
Small group activities
Creation of images using the different types of portraiture.
Group critique
Student and teacher critiques and formative verbal feedback
Quiz on Shutter Speed, aperture, lenses, lighting
Part 4 – Common/Assured Learning Experiences
Guided instruction of photographic/ Photoshop techniques
Portfolio building
Oral Critiques
Written Critiques
Final Exam
**NOTE: Final exam has been written and will be saved to the appropriate location.
Part 5-Teacher Notes
Resources:
Virtual camera to see how shutter speed and aperture affect exposure:
http://camerasim.com/camera-simulator/
Another source of exposure related to the length of time the shutter is left open:
http://www.photocourse.com/1text/exposure/
Aperture related to depth of Field:
http://www.photocourse.com/1text/DOF/
Artists:
Aaron Siskind
Ansel Adams
Harold Edgerton
Unit 4: Portraiture in Photography
Grade:
9-12
Subject:
Visual Art
Course:
Digital Photography
Length of Unit:
3 weeks, 7 80 minutes classes
Common Core State Standard
Writing Standards for Literacy in History/Social Studies, Science and Technical Subjects 6-12
W2.) Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments or technical processes.
a) Introduce a topic and organize ideas, concepts, and information to make important connections and distinctions; include formatting, graphics,
and multimedia when useful to aiding comprehension.
b) Develop the topic with well-chosen, relevant, and sufficient facts, extended definitions, concrete details, quotations, or other information and
examples appropriate to the audience’s knowledge of the topic
c) Use varied transitions and sentence structures to link major sections of the text, create cohesion, and clarify the relationships among ideas and
concepts.
d) Use precise language and domain- specific vocabulary to manage the complexity of the topic and convey a style appropriate to the discipline
and context as well as to the expertise of likely readers.
e) Establish and maintain formal style and objective tone while attending to the norms and conventions of the discipline in which they are
writing.
f) Provide a concluding statement or section that follows from and supports the information or explanation presented.
Supporting Standards
Connecticut State Standards
Content Standard 1: Media
Students will understand, select and apply media, techniques and processes.
1.10.1 Students focus on significant characteristics of a medium and why this medium was preferred to other media to express content in a historical
period.
Part 2 – Standards
Key (GLE) Content Knowledge and Concepts/Skills
Bloom’s Taxonomy Levels
Creating, Evaluating, Analyzing,
Applying, Understanding and
Remembering
The students will know:
Different types of portraiture.
Specific artist’s styles in portraiture.
The students will be able to:
Create environmental portraits, formal portraits and self-
portraits.
Evaluate portraits taken by various notable photographers.
Create portraits with appropriate lighting and portray the
character of their subject.
Create narratives related to imagery.
Analyze different types of portraiture.
All levels of Bloom’s
Taxonomy will be addressed in
a recursive manner
Big Idea and Essential Questions
Big Idea
Portraiture has been used throughout history to depict images of people.
Photography has changed whose image is preserved for posterity and how they are portrayed.
The different types of portraiture lend themselves to different scenarios to convey a different meaning.
Essential Question
How does a portrait capture the personality and character of the subject?
What are the identifying characteristics of the different types of portraits we study?
What do the portraits taken during a specific time period tell us about that era in history?
Part 3 – Common Unit Assessments
Summative
Create components for a summative portfolio of work
Components for this unit include: Student created artworks of environmental, self, and formal portraits
**NOTE: In class, mini formative exercises are covered during instructional periods and students then create imagery based on these
concepts. Each artwork created goes into a digital portfolio for review at the end of each quarter, semester or unit. Each image is graded based
on the attached rubric adapted from the Central Connecticut State University Visual Arts program.
A portfolio of artwork is a vital part of any visual arts class and is assigned a letter grade based on planning of artwork, completed artwork,
and student reflection.
Written critique of student generated imagery, graded using SE2 (Communication) SE5 (Creativity)
Formative
Daily image response journals
Small group activities
Creation of images using the different types of portraiture.
Group critique
Student and teacher critiques and formative verbal feedback
Part 4 – Common/Assured Learning Experiences
Guided instruction of photographic/ Photoshop techniques
Portfolio building
Oral Critiques
Written Critiques
Final Exam
**NOTE: Final exam has been written and will be saved to the appropriate location.
Part 5-Teacher Notes
Resources:
Chuck Close interview on Stephen Colbert Show:
http://www.colbertnation.com/the-colbert-report-videos/343737/august-12-2010/chuck-close
USA Network link to the “Character Project”
http://www.pbs.org/newshour/art/blog/2009/04/character-project-captures-faces-of-america.html
c. 1920’s Mug Shot portraits from Australia
http://www.npr.org/blogs/pictureshow/2011/03/16/134560009/eerily-beautiful-1920s-australian-mugshots#more
Robin Bowen’s The American Teenager Project
http://theamericanteenager.com/
Library of Congress Collection of Daguerreotypes
http://memory.loc.gov/ammem/daghtml/
Awkward Family Photos
http://www.awkwardfamilyphotos.com
Videos:
Annie Leibovitz Life Through a Lens
Noah Kahlina “Noah K Everyday” (Self-portrait taken every day for the past 12 years)
Artists:
Chuck Close
Richard Avedon
Diane Arbus
Cindy Sherman
Annie Leibovitz
Unit 5: Image Manipulation and Photo Illustrations (Ethics of Photoshop, Digital collages, Advertising project)
Grade:
9-12
Subject:
Visual Art
Course:
Digital Photography
Length of Unit:
6 weeks, 15 80 minute classes
Common Core State Standards
Reading Standards for Literacy in Science and Technical Subjects 6-12
Integration of Knowledge and Ideas 11-12
R7.) Integrate and Evaluate multiple sources of information presented in diverse formats and media in order to address a question or solve a
problem.
Writing Standards for Literacy in Science and Technical Subjects 6-12
Grades 11-12
W1. Write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence.
a. Introduce precise, knowledgeable claim(s), establish the significance of the claim(s), distinguish the claim(s) from alternate or opposing
claims, and create an organization that logically sequences claim(s), counterclaims, reasons, and evidence.
b. Develop claim(s) and counterclaims fairly and thoroughly, supplying the most relevant evidence for each while pointing out the strengths and
limitations of both in a manner that anticipates the audience’s knowledge level, concerns, values, and possible biases.
c. Use words, phrases, and clauses well as varied syntax to link the major sections of the text, create cohesion, and clarify the relationships
between the claim(s) and reason, between reasons and evidence, and between claim(s) and counterclaims.
d. Establish and maintain formal style and objective tone while attending to the norms and conventions of the discipline in which they are
writing.
e. Provide a concluding statement or section that follows from and supports the argument presented.
Supporting Standards
Connecticut State Standards
Visual Arts Content Standard 4: History and Culture
Students will understand the visual arts in relation to history and cultures.
a. Analyze and interpret artworks in terms of form, cultural and historical context and purpose.
b. Analyze common characteristics of visual arts evident across time and among cultural/ethic groups to formulate analyses, evaluations and
interpretations of meaning.
Visual Arts Content Standard 6: Connections
Students will make connections between the visual arts, other disciplines, and daily life.
c. Students will create and solve interdisciplinary problems using multimedia.
Part 2 – Standards
Key (GLE) Content Knowledge and Concepts/Skills Bloom’s Taxonomy Levels
Creating, Evaluating, Analyzing,
Applying, Understanding and
Remembering
The students will know:
How to use digital media to inform and
persuade viewers.
Various standards of ethics that
photographers use
The students will be able to:
Evaluate and understand different types of propaganda in
advertising.
Create advanced Photoshop illustrations.
Understand when Photoshop has been used to manipulate an
image.
Apply knowledge of ethics and make judgments about the ethics
of manipulating an image.
All levels of Bloom’s
Taxonomy will be addressed in
a recursive manner
Big Idea and Essential Questions
Big Idea
Ethics are a guiding set of moral principles that we each develop our own guidelines on.
Ethics are very personal and each person’s set of ethics is very different. We develop our own opinions about ethics and ethics related
to beauty and Photoshop. Through exploration of photographic manipulation throughout history we create our own set of rules and
beliefs.
The manipulation of photography has been around since its earliest days. Photographers can use many different tactics to persuade
viewers of their beliefs and opinions.
Essential Question
What are ethics?
When does the pursuit of aesthetics violate our code of ethics?
How can photographers manipulate images to persuade viewers to believe a certain view point?
Part 3 – Common Unit Assessments
Summative Create components for a summative portfolio of work
Components for this unit: Ad Project, Dramatic Photoshop alteration project, Digital Collage
**NOTE: In class, mini formative exercises are covered during instructional periods and students then create imagery based on these
concepts. Each artwork created goes into a digital portfolio for review at the end of each quarter, semester or unit. Each image is graded based
on the attached rubric adapted from the Central Connecticut State University Visual Arts program.
A portfolio of artwork is a vital part of any visual arts class and is assigned a letter grade based on planning of artwork, completed artwork,
and student reflection.
Written argument for or against the use of Photoshop in imagery.
Graded using FHS rubric SE1 (Critical Thinking) SE2 (Communication)
Unit test on Photoshop methods and types of propaganda
Formative Daily image response journals
Small group activities
Creation of images using different types of propaganda
Group critique
Student and teacher critiques and formative verbal feedback
Part 4 – Common/Assured Learning Experiences
Guided instruction of photographic/ Photoshop techniques
Portfolio building
Oral Critiques
Written Critiques
Final Exam
**NOTE: Final exam has been written and will be saved to the appropriate location.
Part 5-Teacher Notes
Resources:
“Compelling” Public Awareness Ads:
http://speckyboy.com/2010/11/09/30-powerful-and-compelling-public-awareness-print-ads/
New York Times Article Smile and Say ‘No Photoshop’ (May 28,2009)
http://www.nytimes.com/2009/05/28/fashion/28RETOUCH.html?_r=1&pagewanted=2
Ethics Code from National Press Photographer’s Association
http://www.nppa.org/professional_development/business_practices/ethics.html
The language of Advertising Claims:
http://home.olemiss.edu/~egjbp/comp/ad-claims.html
Photoshop of Hosni Mubarak and Barack Obama
http://www.guardian.co.uk/world/2010/sep/16/mubarak-doctored-red-carpet-picture
Artists:
Jerry Uelsmann
Other Materials and Resources:
Collection of Photoshopped news covers (either copies or versions found online)
Videos:
Dove Awareness Campaign Ad
Photoshoot of a Campaign for “Bebe”
ASSIGNMENT NAME:
Student Name:
Block:
Assignment Specifications:
Needs Improvement (C=17-19) Meets Expectations (B=20-22) Exceptional (A=23-25) Grade
Assignment Specifications
Satisfies Most of the requirements for
the assignment. Average – Satisfactory.
Turned in late.
Satisfies all of the requirements for
the assignment. Above Average.
Very good. Turned in on time.
Satisfies all of the requirements for
the assignment and demonstrates in-
depth understanding of photographic
ideas, concepts, and content.
Composition
(Elements and Principles, rule
of thirds…)
Average. The images are composed in a
manner that shows little to no organizing
principles. Assignment meets minimum
requirements in a satisfactory way but
will benefit from further refining.
Good composition. Assignment
demonstrates a good understanding
of the use of the organizing
principles of design when arranging
the elements of art.
Strong composition. Layout and
placement demonstrates
comprehensive understanding of the
organizational principles of design.
Arrangements of visual elements
clearly inform the viewer of the
ideas being expressed.
Technical Quality Average images, images are retouched
tastefully with purpose, average quality.
Good image quality. Images are
properly exposed, clear, and not
distracting in the way that they are
edited. Editing job is clean.
High quality images that are
properly exposed and effectively
retouched without being distracting.
A unique approach to a problem, a
mastery of technique.
Visual Impact
(Creativity & Concept)
Average concept. Ideas for images need
further development to avoid the obvious
interpretation of assignment.
Consideration to the elements within the
photo show some direction. The photo
shows thoughtful use of software
capabilities.
Very good concept. The elements
and principles had purpose and
direction. Personal and somewhat
revealing images.
Strong and effective concept.
Exceeds expectations. Idea is
communicated effectively. Image
shows direction.
TOTAL