groen gebouw is slim gebouw, gilbert haverkamp ibm en jeroen de beer ecofys

© 2009 IBM Corporation

Building a smarter planet Greening the enterprise 3.0

Let’s Build a Smarter Planet

Gilbert Haverkamp IBMJeroen de Beer Ecofys



Agenda

� The idea behind smarter planet

� The opportunity for progress is clear for the retail chains.

� To make buildings smarter

� The bigger picture about the central platform for smarter solutions



The need for progress is clear.

170 billionKilowatt-hours wasted each year by consumers due to insufficient power usage information.

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1 Sam Palmisano speech, November 12, 2008

INSTRUMENTED

We now have the ability to measure, senseand see the exact condition of everything.

� Today, there are 1 billion transistors for each person on the planet.1

� By 2010, 30 billion RFID tags will be embedded into our world and across entire ecosystems.1

Everything will become instrumented: supply chains, healthcare networks,

cities and even natural systems like rivers.

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1 Sam Palmisano speech, November 12, 2008

INTERCONNECTED

People, systems and objects can communicate and interact with each

other in entirely new ways.

� The internet of people is 1 billion strong. Almost one third of the world’s population will be on the web by 2011.1

� There will be nearly 4 billion mobile phone subscribers worldwide by the end of 2008.1

The Internet of things—cars, appliances, cameras, roadways, pipeline, pharmaceuticals and even livestock—is headed to 1 trillion.

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1 New Intelligence White Paper from ThinkForward website

INTELLIGENT

We can respond to changes quickly and accurately, and get better results by

predicting and optimizing for future events.

� Every day, 15 petabytes of new information are beinggenerated. This is 8x more than the information inall U.S. libraries.1

� An average company with 1,000 employees spends $5.3 million a year to find information stored on its servers.1

New computing models manage the massive amounts of data generated by the proliferation of end-user devices,

sensors, and actuators. Combined with advanced analytics, these technologies

are making us smarter.

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Our world is becoming

INSTRUMENTED

Our world is becoming

INTERCONNECTED

Virtually all things, processes and waysof working are becoming

INTELLIGENT

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A mandate for change is a mandate for smart.

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The opportunity for progress is clear for the retail chains.

Revenue Eur 7600/ m2 per year

Result Eur 150 per m2

Energycost Eur 65-105 per m2

20%REDUCTION IN ENERGY COSTS will bring a result for the

supermarket of 6-10 %

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Energy saving is a must



The operation of a Supermarket

persooneelskosten

huisvestingskosten

verkooopkosten

overige kosten

Inkoopwaarde

(75%)

Kosten (23%)

Bedrijfsresultaat (2%)



+ + =An opportunity to think and act in new ways—

economically, socially and technically.

IBM with the help of Ecofys

took the challenge to set up a

Smarter Building Solution

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� 1) Is the solution capable of make an rendement?

� 2) Avoid big investments with long ROI´́́́s

� 3) Keep it simple

� 4) Look at the bigger Picture

To make buildings smarter



Set up the first phase pilot at Vos Supermarkten (AH franchiser).

� Measure narrow grid temp

� Measure narrow grid humidity

� Measure light intensity

� Won the ITC environmental award

Why is the temperatur in week xdifferent then week y?



Measure

INSTRUMENTEDNarrow grid temperature, humidity, people in and out, light intensityweather outsideNarrow grid energy consumption

Collect

INTERCONNECTEDraw sensor data,Asset dataReporting engine

Analyze

INTELLIGENTRun intelligent reports on the data sets

Give monthly feedback about the data to shopkeeper

Give monthly advice which actions need to be taken

Report on 3 levels14

The solution will be delivered based on a price per report per month



RoadCharging

Smarter Taxi's

SmarterMeters

BuildingEfficiency

All future Smarter and Sensor solutions will run from the CPSS

Central Platform for Smarter Solutions

Smarter OutdoorLighting

SmarterBuildings

SmarterHomes

Water Quality& Quantity

......

Monitor elderlypeople

SmarterTrucks

Smarter Dikes

Smarter LivingManage

Co-Generators

SmarterTransport

SmarterCities

Smarter Planet



Something meaningful is happening

Thank YouREDUCTION IN ENERGY COSTS will bring a result for the supermarket of 6-10 %

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groen gebouw is slim gebouw, gilbert haverkamp ibm en jeroen de beer ecofys

Technology

smarter planet

bigger picture

retail chains

energy costs

2009 ibm corporationbuilding

opportunity

november 12

end