The trailer opens with a close up of a phone ringing. This is the first enigma as is makes the audience ask questions. This can cause intellectual pleasures as people are trying to unravel the mystery. This is the exposition part in Freytag’s pyramid.

Before this shot we are shown a detached house which is in an isolated setting (repertoire of elements). This woman is alone representing her as vulnerable. Clothing allows her to be seen as an object, male gaze. The low rumbling music creates anticipation.

First time we are introduced to the killer. Both facial expressions are very similar. The white of the killers face symbolises purity however his/hers actions are the opposite of pure. This also shows the rising action in Freytag’s pyramid.

Although the setting of a house party is not typically seen as dangerous in horrors, this character mocking the killer

The title of the film is reinforced at the end however a release date is not shown. The capital red lettering on the black background allows the writing to stand out.

Intercut captions and the white writing on a black background are very typical of the horror genre. The writing changes to red and spreads across the screen, almost blood like. The music becomes frantic matching with the actions of characters.

The reappearance of the phone suggests that a phone call is linked with danger or often death. The low key lighting creates a fear of the unknown (intellectual pleasures).

We are shown another blonde female who is about to be killed. This reinforces males are stronger than females stereotype.

‘You’re not scared are you?’ This is a rhetorical and in a way menacing question. It makes the audience feel on edge and unnerved.