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Sports business conference event program.

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    G L O B A L R U G B Y F O R U M

    O R G A N I Z E D B Y

    C H A N E Y S P O R T A I N M E N T G R O U P

    I N PA R T N E R S H I P W I T H

    T H E R H I A N N O N G R O U P A N D R U G B Y E X P O

    F R I D A Y, M A Y 3 1 , 2 0 1 3

    1 : 0 0 P M - 7 : 0 0 P M

    S O F I T E L H O T E L

    P H I L A D E L P H I A , PA

  • G L O BA L R U G BY F O R U M

    W E L C O M E

    On behalf of Chaney Sportainment Group, the Rhiannon Group and Rugby Expo, it is our pleasure to welcome you to the 2013 Global Rugby Forum.

    The Global Rugby Forum was established with the goal of creating the first-ever annual sports business conference to bring together leaders from the US sports industry with decision makers from the global rugby economy.

    This half-day conference provides key stakeholders with a forum for discussion and the opportunity for world-class networking, all with the goal of enabling a wide-ranging dialogue on the business opportunities for rugby as a high-growth market in the US. Moreover, the Global Rugby Forum offers cutting-edge insight into the sports industry as a whole.

    Rugby is one of the hottest global sports properties, fueled in part by the fact that rugby sevens will be an Olympic sport beginning with the 2016 Olympic Games in Rio De Janeiro. Rugby is also the fastest growing sport in the US with a 350% increase in participation since 2004 and currently over 1 million participants.

    There are significant opportunities for stakeholders from Europe and around the world to capitalize on under-valued sponsorships, high-growth emerging properties, innovative technologies and a growing pool of domestic on-field talent.

    Thanks for taking the time out of your busy schedules to join us today. We hope you have an informative and enlightening experience, and are looking forward to your feedback.

    3

    C H R I S C H A N E Y

    FOUNDER & CEO,CHANEY SPORTAINMENT GROUP

    B R A N D O N B A G L E Y

    DIRECTOR, BUSINESS DEVELOPMENT

    CHANEY SPORTAINMENT GROUP

    G A B R I E L L E L A N G M A N

    MANAGING PARTNER,THE RHIANNON GROUP

    J U S T I N PA I G E

    CO-OWNER,RUGBY EXPO

    J O N AT H A N W I L S O N

    EVENT DIRECTOR,RUGBY EXPO

  • The Global Rugby Forum is the first-ever annual

    sports industry conference to bring together leaders

    from the US sports business with decision makers

    from across the global rugby business.

  • 6 G L O BA L R U G BY F O R U M

    A G E N D A

    11:30AM - 12:30PM

    CHEZ COLLETTE, FIRST FLOOR

    HOSTED BY AIG AND RUGBY PENNSYLVANIA

    VIP LUNCH (By invitation only)

    12:00PM

    PARIS FOYER, SECOND FLOOR

    REGISTRATION (Open until 3:00PM)

    12:50PM - 1:00PM

    PARIS BALLROOM, SECOND FLOOR

    WELCOME & OPENING REMARKS

    Chris Chaney, Founder & CEO, Chaney Sportainment GroupDan Lyle, EVP, USA Sevens

    1:00PM - 2:00PM

    PARIS BALLROOM, SECOND FLOOR

    OPENING ROUNDTABLE:THE STATE AND FUTURE OF RUGBY

    Moderator: Kurt Oeler, President, optionMONSTERSami Arap, President, Brazilian Rugby ConfederationGraham Brown, CEO, Rugby CanadaSteve Griffiths, Head, Technical Services, International Rugby BoardNigel Melville, CEO, USA Rugby

    2:00PM - 2:10PM

    MINI BREAK & TRANSITION

    2:10PM - 3:10PM

    MONTPELIER ROOM, THIRD FLOOR

    BREAKOUT SESSION 1:TEAMS & COMPETITIONS

    Moderator: Dan Lyle, EVP, USA SevensMichael Copeland, President & COO, Canadian Football LeagueAllan Robson, CEO, Northampton SaintsNick Sakiewicz, CEO & Operating Partner, Philadelphia Union

    2:10PM - 3:10PM

    NICE ROOM, THIRD FLOOR

    BREAKOUT SESSION 2:DEVELOPMENT & PERFORMANCE

    Moderator: Rich Cortez, Collegiate Director, USA RugbyJrme de Bontin, GM, New York Red BullsRichard Dry, Head, Client Services, EDGE10Alex Magleby, Head Coach, Mens Sevens, USA Rugby

    3:10PM - 3:40PM

    NETWORKING & REFRESHMENT BREAKPARIS FOYER, SECOND FLOOR

  • 7G L O BA L R U G BY F O R U M

    A G E N D A

    3:40PM - 4:40PM

    PARIS BALLROOM, SECOND FLOOR

    FEATURED SESSION:TELEVISION & DIGITAL MEDIA

    Moderator: Angus McNab, Head, Pro Rugby, Opta SportsJon Miller, President, Programming, NBC Sports GroupDean Walker, SVP, Production, Universal Sports

    4:40PM - 4:50PM

    MINI BREAK & TRANSITION

    5:50PM - 6:00PM

    PARIS BALLROOM, SECOND FLOORCLOSING REMARKS

    Justin Paige, Co-Owner, Rugby Expo

    4:50PM - 5:50PM

    PARIS BALLROOM, SECOND FLOOR

    CLOSING ROUNDTABLE:COMMERCIAL OPPORTUNITIES

    Moderator: Ray Katz, Managing Partner, Source1 SportsLuke DArcy, Global Chief Growth Officer, Momentum WorldwideDaniel Glantz, Global Head, Sponsorship, AIGChristopher Lencheski, President, Front Row Marketing ServicesBernie Mullin, Chairman & CEO, The Aspire GroupRoss Young, Former COO, England Rugby 2015

    6:00PM - 7:00PM

    CLOSING NETWORKING RECEPTIONLIBERT BAR, FIRST FLOOR

    HOSTED BY THE PHILADELPHIA SPORTS CONGRESS

  • 8 G L O BA L R U G BY F O R U M

    S P E A K E R S

    S A M I A R A P

    M I C H A E L C O P E L A N D

    G R A H A M B R O W N

    R I C H C O RT E Z

    CEO,Rugby Canada Graham Brown is the chief executive off icer of Rugby Canada. Hired in July 2002 as chief operating officer, Graham was appointed CEO in 2003 and has acted in this capacity since.

    Responsible for the day-to-day operations of the union, Graham has been instrumental in evolving Rugby Canada into a progressive and highly respected national sport organization.

    During his tenure as CEO, Graham has worked with and helped lead a dedicated team of staff, provincial union partners and board members to ensure the solid foundation on which the union operates now. In his role as CEO, Graham is the past co-chair of the National Team Sport Coalition and also represents Rugby Canada at many Canadian sport affiliates, including the Canadian Olympic Committee and the Pan American Games.

    Graham joined Rugby Canada after serving for four years from 1998-2002 as executive director of the Ontario Minor Hockey Association. Graham is also a sessional instructor at the University of Toronto and teaching the schools Event & Sponsorship Management course.

    President,Brazilian Rugby Confederation Sami Arap is the president of the Brazilian Rugby Confederation.

    President & COO,Canadian Football League

    M i c h a e l C o p e l a n d i s a n experienced professional with an extensive international business development, management and legal background. He has worked in a senior executive capacity with the

    Canadian Football League since 2006. Copeland has responsibility for the leagues strategic planning, finance, sponsorships, licensing, legal, football operations, and administrative functions.

    During his tenure, he has managed several key initiatives for the CFL, including the establishment of a new salary cap system, the completion of a comprehensive new broadcast and digital rights agreement, the launch of instant replay, the negotiation of a new collective bargaining agreement and the return of CFL football to Ottawa.

    Previously, Copeland held strategic business development and marketing roles within Molson Coors Brewing Company. Prior to Molson, Copeland was with The Boston Consulting Group as a senior consultant with a focus on corporate strategy development. Copeland also worked with Deloitte, and practiced corporate and commercial law with Blake, Cassels & Graydon and Harrison, Elwood.

    Collegiate Director,USA Rugby Rich Cortez is the collegiate director at USA Rugby. Cortez has held rugby head coaching positions at the University of Wyoming, Northwestern University and Stanford University. He was

    also an associate athletic director at Northwestern University.

    He is currently president of Eastern Rockies RFU and a member of the Eastern Rockies Rugby Referees Society.

  • 9G L O BA L R U G BY F O R U M

    S P E A K E R S

    S A M I A R A P

    M I C H A E L C O P E L A N D

    GM,New York Red Bulls De Bontin is the general manager of the New York Red Bulls soccer club of Major League Soccer. He is also the chairman of Rush Soccer, the largest youth soccer organization in the world with over

    35,000 registered players and 40 satellite clubs worldwide, and the president of Peace and Sport USA.

    De Bontin was president of AS Monaco FC from early 2008 to the spring of 2009, after serving as a board member of the club for seven years. AS Monaco is one of Frances premier club in terms of performance (seven time champions of France and two time Cup Winners Cup and Champions League finalists).

    He joined the US Soccer Federation Foundation as a trustee of its investment committee in the spring of 1998. He subsequently joined the board in early 2000, then the executive board a few years later. De Bontin also served as the chair of the development committee between 2005 and 2007 and has been an active member of the US Soccer Federation Task Force on Player Development since 2006.

    Global Chief Growth Officer,Momentum Worldwide A marketing professional for over 17 years, Luke has led marketing agency growth strategies for Euro RSCG and McCann WorldGroup as well as leading independent iris worldwide. International account

    wins include the likes of Walmart, Microsoft, Hertz, Ford, Shell, ING and United Airlines.

    His dedication to agency life was wonderfully interrupted in 2009 with a call from Sir Richard Bransons Virgin Group asking him to become partnership director for Virgin Racing, where Luke helped the team raise 40m in six months. Returning to agency life in 2011,