gregg brockway president tripit, inc. [email protected] the traveler-centric future
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Gregg Brockway [email protected]://twitter/gbrockway
Hi. My name is Gregg Brockway. This is my tag cloud.
Email/SMS
CalendarPrint
Mobile Partners
1. Best post-booking experience (incl. live calendar integration!)
2. Mobile services 3. Social network integration4. Open API & developer ecosystem5. Revenue opportunity with TripIt Pro6. Easy to implement
Why Work With TripIt?
An invention that will revolutionize the travel industry…
“The future is already here,
It’s just unevenly distributed”— William Gibson
Mobile + Social + Interoperability = the travel centric future
TREND 1_ Mobile
• 4 billion smartphones by 2012
• Smartphone market growing 20 times faster than PC
• 80% of business travelers carry smartphones
Mobile adoption is changing how people behave.
Source: Joi Ito
Mobile is everywhere
TREND 2_ Social Network
• 300 million Facebook members
• 50 million twitter users
• Worldwide participation growing from 118 million in 2008 to 800 million by 2012 (Gartner)
Social media is connective everyone — all the time.
Source: Walt Handelsman, Newsday, Tribune Media Service
0% 10% 20% 30% 40% 50% 60%
Wikipedia
YouTube
TripAdvisor
Flickr
Delicious
Plaxo
Digg
MySpace
FlyerTalk
Other Sites
TripIt road warrior survey
Q_What social and travel sites do you use?
Source: TripIt, July 2008
The social web is more than social networks.Our social graph is becoming portable.
“…social architecture…will come to underlie all the successful applications of our day, and the earlier apps will rapidly adapt to this model or be eclipsed by other apps that do”
— Stowe Boyd, /Message, February 2006
TREND 3_ Interoperability of services
TRAVEL 1.0“one-way web”
1995-2002
The Evolution of Online Travel.
TRAVEL 2.0“two-way web”
2002-2007
What’s Next?“the bot web”
2007-TODAY
“I have a dream for the Web …when the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The intelligent agents people have touted for ages will finally materialize.”
— Tim Berners-Lee (1999)
The world as we used to know it…
business
leisure
social
The Traveler Centric Future is the convergence of all our work, leisure, and social behaviors.
business
leisure
social
Stories from the unevenly distributed traveler centric future…
COMPANY – location & visibility
Meet theItinerator
COMPANY – productivity & traveler satisfaction
SUPPLIERS – new revenue opportunities
•Introducing the next big upsell opportunity – Social Seats•$30 to sit next to someone “interesting”
SUPPLIERS – more efficient operations
SUPPLIERS – improved service experience
TRAVELER – better travel experience
Traveler – more personalized services
QUICK SUMMARY
1. Mobile + social + interoperability = traveler centric future
2. The traveler centric future offers opportunities for everyone.
3. Its coming. The question is how we respond?
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”
— Charles Darwin
How will you be remembered?
