greg yudin-lunch & learn presentation december 11, 2015
TRANSCRIPT
![Page 1: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/1.jpg)
Food Centricity Powers:
The Emergence of the Food Start-up Ecosystem
![Page 2: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/2.jpg)
A Look Into the Market
![Page 3: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/3.jpg)
How the Gaps Developed
![Page 4: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/4.jpg)
Current Trends Pushing ‘Innovation’
![Page 5: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/5.jpg)
What is a Food Start-up?Packaged Foods Food Tech
![Page 6: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/6.jpg)
Packaged Foods Deep DiveResearch and Development
![Page 7: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/7.jpg)
Packaged Foods Deep DivePackaging Design
![Page 8: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/8.jpg)
Packaged Foods Deep DiveIngredient Procurement
![Page 9: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/9.jpg)
Packaged Foods Deep DiveManufacturing
![Page 10: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/10.jpg)
Packaged Foods Deep DiveStorage
![Page 11: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/11.jpg)
Packaged Foods Deep DiveDistribu-tion
![Page 12: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/12.jpg)
Packaged Foods Deep DiveSale # 1
![Page 13: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/13.jpg)
Packaged Foods Deep DiveSale # 2
![Page 14: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/14.jpg)
Challenges for a Small Food Maker High Friction Indus-
try
![Page 15: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/15.jpg)
Challenges for a Small Food Maker High Cost of Ingredi-
ents
![Page 16: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/16.jpg)
Challenges for a Small Food Maker High Selling
Costs
![Page 17: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/17.jpg)
Challenges for a Small Food Maker Shelf Life (Safety and Qual-
ity)
![Page 18: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/18.jpg)
Challenges for a Small Food Maker Looming Entry into Space by Big Play-
ers
![Page 19: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/19.jpg)
Challenges for a Small Food Maker Premium Position-
ing
![Page 20: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/20.jpg)
Challenges for a Small Food Maker No Defensible IP
![Page 21: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/21.jpg)
Remaining Successful
![Page 22: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/22.jpg)
Food Investment Funds
![Page 23: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/23.jpg)
Examples of Acquisitions in Food
$33M by General Mills $820M by General Mills $775M by Hormel
![Page 24: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/24.jpg)
Market Opportunity
Over $5.3 Billion of Private Capital Invested from 2012 to 2014.
Southern California's $44 billion in annual grocery sales makes it the largest U.S. grocery market.
![Page 25: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/25.jpg)
Market Pain
>90% failure rate for packaged food companies
Average time to market from idea or concept is 18 months
Average runaway for most companies is 8 months
![Page 26: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/26.jpg)
Our Solution
Access to permitted facilities Reducing cost of goodsAccess to knowledge
Access to capital
Accelerate time to market by 12 months
![Page 27: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/27.jpg)
Food Maker HubThe Food Maker Hub™ is a professional network-ing organization for natural, specialty and arti-
sanal food companies with nearly 1,700 members.
![Page 28: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/28.jpg)
• 10 Shared, yet individual- a model for future shared kitchens
• Kitchens Bays• Specialty Equipment• 3 Gluten-Free Kitchens• Confectioner Kitchen
• Health Department Involvement
East End Kitchens
![Page 29: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/29.jpg)
“te platico una idea constructiva”
EEK
![Page 30: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/30.jpg)
LA Prep• 56,000 sq ft space• 54 Individual, fully
permitted (wholesale) food maker spaces rented by the year.
• USDA / Organic certifiable• 13 Gluten-free kitchens• Two catering kitchens• Private and shared
storage (dry, chilled, frozen)
• 3 loading docks• Wet / dry packing room• Classroom / teaching
kitchen• R&D Kitchen• Co-working and meeting
office space• Shared equipment
![Page 31: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/31.jpg)
LA PrepSmall Kitchen – No Hood
![Page 32: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/32.jpg)
Small Kitchen – W/ HoodLA Prep
![Page 33: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/33.jpg)
Medium Kitchen LA Prep
![Page 34: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/34.jpg)
Large Kitchen LA Prep
![Page 35: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/35.jpg)
Reducing COGS
![Page 36: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/36.jpg)
Our Services• Brand positioning and brand
identity development and design
• Packaging design• Ingredient procurement• Business plan revisions or
writing• Marketing plans• Financial modeling• Legal
• Accounting• Food Photography and styling• Food formulation and R&D• Market Research• Label Compliance• Food Safety planning and
accreditation• Copy writing• Pitch coaching
![Page 37: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/37.jpg)
Food Maker Acad-emy
![Page 38: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/38.jpg)
Access to Capital
![Page 39: Greg Yudin-Lunch & Learn Presentation December 11, 2015](https://reader036.vdocuments.mx/reader036/viewer/2022062523/58744fd51a28abd53e8b614d/html5/thumbnails/39.jpg)
Food CentricityQuestions?
Greg Yudin greg@foodcentricity.comwww.foodcentricity.comwww.foodmakerhub.com
www.academy.foodcentricity.com@foodcentricity on Twitter