greenply pvt ltd
TRANSCRIPT
“Market Potential of MDF (Medium Density Fibreboard) in Kanpur and surrondings”
Presented ByAjay BahadurRoll No.1306
MentorsIndustry Mentors College Mentor
Name:- Naresh SinghDesignation:- Branch Manager
&
Name:- Navneet MishraDesignation:- Sales Manager
Prof. Abhishek Srivastav
Market Overview• The India furniture industry is a Rs36,000cr industry, and
is highly unorganised (85% of the market is unorganised).• India is ranked among the top 14 furniture markets in the
world (CSIL Milano), and the wooden home furnitur segment has the biggest market share in the industry.
Greenply and its competitors in MDF manufacturing in India
Company ProfileGreenply Industries Limited (GIL) is an Rs. 1007cr, professionallymanaged Interior Infrastructure Company, primarily engaged in
themanufacture of plywood and other value-added products such aslaminates and medium density fiberboard (MDF). The company
hassix, state-of-the-art manufacturing facilities located at Nagaland,
WestBengal, Uttarakhand and Rajasthan, and also caters to overseasmarkets from their two, wholly-owned subsidiaries, Greenlam
AsiaPacific and Greenlam America.
For Plywood and Allied Products
For Laminates and Allied Products
Learning
1st week:- •During my 1st week I came to know about
the product and its features.•Know about the measurement and how to
calculate the price.
2nd week:-•I have visited the furniture market with the
company mentor.•Learn how to convince the customers.
3rd to 5th week:-• I visited the different shops and told the
retailers about the product and its benefits.
6th to 7th week:-• I collected the response of the retailers
about the product through questionnaire.
8th week:-• I was asked to work on my report.
Objective Of Project
•To study and analyze the market potential of MDF in the plywood markets of Kanpur
•To aware the retailers about MDF.•To find out whether the quality and price
of MDF correlate each other or not.
Research Methodology
Research Design:- Descriptive
Data Type:- Primary data
Data Collection Method:- Survey and Questionnaire
Sampling Technique:- Convenience Sampling
Sample Size:- 50
Analysis
MDF Users
Yes58%
No42%
Chart Title
Turnover of Respondents
<50,00012%
50,000 to 1,00,000
26%
1,00,000 to 2,00,00032%
>2,00,00030%
Chart Title
Sales Turnover of MDF made products
10% to 20% 0f total sales16%
20% to 30% 0f total sales
30%
30% to 40% 0f total sales
38%
40% to 50% 0f total sales16%
Chart Title
Products used by manufacturer as Raw Material
Local Plywood35%
Board23%
Partical Board
5%
MDF23%
Branded Plywood
13%
Chart Title
Sizes used by Respondents
8*4 sq. ft.17%
7*6 sq. ft.7%
6*4 sq. ft.30%
6*3 sq. ft.46%
Chart Title
Thicknesses used by Respondents
5.5mm11%
8mm28%
11mm28%
12mm16%
17mm15%
18mm3%
Chart Title
Respondents satisfied from Quality
Strongly dis-
agree
Dis-agree
Neu-tral
Agree Strongly
agree
Series1
0 9 16 17 8
1
3
5
7
9
11
13
15
17
Chart Title
Axis Title
Disagree18%
Neutral32%
Agree34%
Strongly agree16%
Chart Title
Respondents satisfied from prices
Strongly dis-agree
Dis-agree
Neu-tral
Agree Strongly
agree
Series1
1 14 16 19 0
1
3
5
7
9
11
13
15
17
19
Chart Title
Axis Title
Strongly disagree2%
Disagree28%
Neutral32%
Agree38%
Chart Title
Q.Do the price and quality correlated to each other?
Ho = There is no correlation between quality and
price.
Ha = There is a correlation between quality and
price.
Correlations Q6 Q7
Spearman's rho Q6 Correlation Coefficient
1.000 -.216
Sig. (2-tailed) . .132
N 50 50
Q7 Correlation Coefficient
-.216 1.000
Sig. (2-tailed) .132 .
N 50 50
Interpretation
Since the significant value is less than 0.5 and
the correlation cofficient is negative so the null
hypothesis is accepted. Hence we can say that there is no
correlation between quality and price.
Recommendations
•The company should improve quality of the product as they should make the edge of the sheets strong so that the retailers could fully replace Local Plywood by MDF.
•The company should launch its exterior product so that they can maximize their market share.
•The company should promote MDF more because the retailers are not aware of the quality and features of MDF.
Thank You