greengear - corporate identity guidelines€¦ · it is essential that the greengear logo remain...

GREENGEAR

CORPORATE IDENTITY GUIDELINES

GREENGEAR CORPORATE IDENTITY GUIDELINES

2

CONTENTS

THE GREEENGEAR LOGOThe Logo elements 4Colour usage 5Exclusion zones 6Sizes 7Unacceptable usage 8

COLOUR PALETTECorporate colours 9

TYPOGRAPHYThe Corporate Typeface 11Advertising typefaces 11

COMMUNICATIONS MATERIALBusiness Card templates 12Letter heads layout 13Powerpoint templates 14Digital signature layout 15Catalogs layout 16

GREENGEAR reserves the right to change the contents of this document.The communication material designed under this document must be submitted to GREENGEAR for approval.

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THE GREENGEAR LOGO


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THE LOGO ELEMENTSThe complete GREENGEAR logo consists of 2 core elements:

Logotype

Payoff

The Logo is only available as a graphic object and should not be recreated - either on the web or in print.

5


COLOUR USAGE

CORPORATE COLOURSThis is the main corporate logo to be used wherever possible.

SPECIAL/SPOT• PANTONE 376C • PANTONE 3435C

4 COLOUR (CMYK)• C 50 - M 0 - Y 100 - K 0• C 100 - M 20 - Y 100 - K 70

RAL 5015

WHITEOUTA solid whiteout version. Only to be used on a PANTONE C299, Black or CMYK versionbackgrounds.

BLACKA monotone version, only to be used in black, not as any other colour.


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EXCLUSION ZONESIt is essential that the GREENGEAR logo remain free of graphics, photography and typography.Using our scaling box (shown below) will ensure correct placement and clear space onall corporate and internal communications.

VERSION 1A = Logotype depth

A

4 x A

A

1/2 A

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SIZESThe logo must not be used smaller than the minimum specified size. There is no maximum limit.

X

MinimumX width: 25 mm


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UNACCEPTABLE AND ACCEPTABLE USAGE

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THE COLOUR PALETTECORPORATE COLOURSThere are 2 primary colours used for all applications of the GREENGEAR logo

GREENGEAR Green

GREENGEAR Dark Green

COLOUR NAME PANTONE CMYK RGB

GREENGEAR Green 376C 50 c 0 m 100 y 0 k 149 r 193 g 31 b

GREENGEAR Dark Green 3435C 100 c 20 m 100 y 70 k 0 r 60 g 23 b


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TYPOGRAPHYTHE CORPORATE TYPEFACEFor the use of all Corporate materials, only use the Arial typeface.This consists of three chosen weights.

ArialArial BoldArial BlackTYPEFACE WEIGHT USAGE

Arial Regular Text Body

Arial Bold Subtitle

Arial Black Headline

ADVERTISING TYPEFACES

ADVERTSFor the use of GREENGEAR Adverts only, the supporting typeface proforma can be used with modera-tion. One weight is available for each.

Din AlternateDin AlternateTYPEFACE WEIGHT USAGE

Din Alternate Regular Text Body

Din Alternate Bold Headline

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Giorgio Basagl iaDirector

Greengear Global Ltd24 Longmoor Lane, BreastonDerbyshire DE72 3BB, UKTel: +44.1332.875878Fax: +44.1332.875868Mobile: [email protected] www.greengearglobal.com

A Cavagna Group Company

Andrea Fogl iett iProduct Manager


Greengear Global LtdRegistered Office: 24 Longmoor Lane, Breaston, Derbyshire DE72 3BB, UKTel: +44.1332.875878Fax: +44.1332.875868Mobile: [email protected] www.greengearglobal.com

COMMUNICATIONS MATERIAL

BUSINESS CARD TEMPLATE

FRONT BACK


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LETTERHEAD LAYOUT


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GREENGEAR ITALIA LETTERHEAD LAYOUT



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POWERPOINT TEMPLATES

COMMUNICATIONS MATERIALIn line with the GREENGEAR visual identity, PowerPoint document templates have been createdto reflect the core elements of the Corporate identity and allow for a consistent framework in whichto create and present GREENGEAR communications both internally and externally.

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DIGITAL SIGNATURE LAYOUT


Name SurnameJobDepartment

Address

Gen.Dir. Fax e-mailweb site

154 px

224 px

Arial Bold - 12 pt - K 90% Arial Italic - 9 pt - K 90%

Arial Regular - 9 pt - K 90%

Arial Bold - 9 pt - K 90%


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CATALOGS LAYOUT

PRINT SPECIFICATIONS

SIZE CLOSED / mm 215 x 280 - OPEN / mm 430 x 280

BINDING METAL POINT

COLOR SPACE CYMK

PAPER OPAQUE

WEIGHTCOVER - 130 gr

INSIDE - 110 GR

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CATALOGS LAYOUT

COVER

LPG / Propane Powered Equipment

61 mm

44 m

m63 mm

21 mm

Picture

Headline(Enter Sansman Bold - 25 pt)

2013 CATALOG

Picture

63 mm


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CATALOGS LAYOUT

TABLE OF CONTENTS

37 mm

53 mm

30 mm

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CATALOGS LAYOUT

DIVIDING PAGES

280 mm Picture

94 mm

(DIN Medium - 30 pt)

335 mm


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CATALOGS LAYOUT

PRODUCT PAGES

37 mm

147 mm

31 mm

(Enter Sansman Bold - 25 pt)


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Titles Enter Sansman Bold25 pt

Paragraph Helvetica Neue 45 LightCorpo 12 pt

Table headEnter Sansman Bold

13 pt

Table textHelvetica Neue 45 Light

Corpo 12 pt

(Helvetica Neue - 12 pt)

Picture

31 mm

20 mm


Picture

(Helvetica Neue - 10 pt)


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CATALOGS LAYOUT

BACK COVER

31 mm

5 mm

16 mm

(Arial Regular - 8 pt)

(Arial Regular - 8 pt) (Social Icons) (Helvetica Neue - 12 pt) (QR Code)

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CATALOGS LAYOUT

STRUCTURE

Picture IntroCover

Features

Back CoverNotesNotes

Product Pages

Features EnerkitEnerkit

IndexIndex


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CATALOGS LAYOUT

HOLES FOR BINDING

19 mm

HOLES Ø 6 mm

100 mm

180 mm

260 mm

34 mm

143 mm

251 mm

Hol

es fo

r US

A Fo

rmat

- m

m 2

15 x

280

Hol

es fo

r UN

I A4

- mm

210

x 2

97

25



CATALOGS LAYOUT

Rev / 005GG1501

Publication type: “CATALOG”(Alternative example: MANUALS with another identification number)

GREENGEAR

Release year

Publication code

Revision number

015 GG 15 Rev / 00

CODE

1GG

1501

- R

ev. 0

Eng

- 07

/15

GREENGEAR GLOBAL LTD.24 Longmoor Lane, Breaston,Derbyshire, DE72 3BB, UK Tel. 0044 (0) 1332.875878Fax 0044 (0) 1332.875868


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