green video contest 2010
TRANSCRIPT
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Green Video Contest2010
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Green Video Contest 2010
Thng tin chung
K hoch truyn thng
Quyn li nh ti tr
D tr kinh phIV
I
II
III
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I. Thng tin chung
1. Mc tiu v ngha:
Tm kim thm nhiu tng cc on phim ngn v mi
trng (TVC Cnh bomitrng). To ra mt sn chi cng ng th hin tnh yu mi
trng v mi quan tm ca h ti vn ny.
Tng nhn thc v kin thc mi trng cho cng ng x
hi. (thc trng mi trng Vit Nam, cch bo v mitrng)
Gio dc cng ng c nhng hnh ng bo v mi trngthng qua video clip.
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I. Thng tin chung
2. Yu cu chung:
i tng d thi: tt c cc c nhn hin ang sinh sng, hc tp hoc lm victi Vit Nam.
Ch : cc hnh ng bo v mi trng, thc trng mi trng Thi lng d kin: t 15 giy n 1 pht. Ngn t, ni dung ca bi d thi phi ph hp vi thun phong m tc Vit
Nam, khng vi phm Hin Php ca nc Cng ha X hi Ch ngha VitNam.
Khuyn khch cc tc phm d thi hng ti i l k nim 1000 nm ThngLong - H Ni
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I. Thng tin chung
3. Tin trnh thc hin:
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I. Thng tin chung
3. Tin trnh thc hin:
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I. Thng tin chung
3. Tin trnh thc hin:
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II. K hoch truyn thng
Tc ng ca cc b phim c ch mi trng ti nhn thc,
thc bo v mi trng ca khn gi
Tuy nhin, Vit Nam cc b phim ny cha c ch trng
sn xut.
Trong khi , gii tr Vit Nam lun dnh s quan tm c
bit vi cc vn mi trng, c nhiu tng sng to trong
cng tc truyn thng mi trng.
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Mc tiuMc tiu Chin lc truyn thngChin lc truyn thng
Truyn thng trn internet
Truyn thng ngoi tri
Bo mng, trang thng tin vchng trnh, cc mng x hi,email,
Bandroll, poster, roadshow
Trc l phat ng: 1500 lt / tun. Sau l phat ng:3000 lt / tun.
Cac tun tip theo cho n l trao giai,trung binh: 5000 lt / tun
Thu ht 1000 tng d thi.
L trao gii thu ht 400 khn gi
Mc tiu v chin lc truyn thng:
Truyn thng trn internet gi vai tr ch o
II. K hoch truyn thng
Page view : 5000 lt/ tun
Phng s ng hnh
Truyn hnh
VTV6, VOV TV,
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II. K hoch truyn thng
Nhng ngi quan tm n
vn mi trng.
Cc CLB tnh nguynti Vit Nam
Cng chng mc tiu
Cc bn tr am m lmphim, vit kch bn
Sinh vin hc cc trngSKA v bo ch.
Thnh vin ca CLBGo Green v REG
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II. K hoch truyn thng
Pht ng Trao gii
- L pht ng:
29/08/2010- L trao gii: d kin 12/12/2010
Cng tc chun b
- Mi bo tr thng tin- Thit k cc n phmtruyn thng- Chun b ti liu
Trong thi gian dinra cuc thi
Gii thiu cuc thi
-Thng bo ti cc CLB, cct chc x hi, bo ch- Dn poster, treo bandroll,
cp nht tin tc trn website
Phng thcPhng thc
Thc hinThc hin
- cp nht tin tc trnwebsite, vit phng s nghnh, pht clip ng hnh,t chc Roadshow
Sau l trao gii: Phi hp vi chng trnh: Th vin cuc sngv My Rec (VTV6) chiu cc clip xut sc.
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II. K hoch truyn thng
- Knh VTV6 (chc chn bo tr
thng tin)
- Bo Sinh vin Vit Nam
- Bo Dn tr
- Bo Th thao vn ha
Danh sch nh bo tr thng tin d kin
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II. K hoch truyn thng
Danh sch bo ch d kin
- VTV6-
VTC14-Dntr-
Vnexpress-
Vietnamnet-
Thanhnin
-TinPhong-Tuitr-
Vietnamnews-
Vnm
-Kinhtth-Laong-
Th
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2005 2006 2007 2008
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developed by Guild Design Inc.
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Contents01
Contents02
Contents03
Contents04
Contents05
Contents06
0% 20% 40% 60% 80% 100%
18.5%
17.5%
8.7%
23.6%
63.6%
84.3%
ThemeGallery is a Design Digital Content & Contents malldeveloped by Guild Design Inc.
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Text inhere
Text inhere
Text inhere
ThemeGallery is a Design Digital Content& Contents mall developed by GuildDesign Inc.
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ThemeGallery isa Design Digital
Content &Contents malldeveloped byGuild Design
Inc.
Title in here
2.Description ofthe companyssub contents
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
1.Description ofthe companyssub contents
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Description ofDescription ofthe contentsthe contents
ThemeGallery is a Design DigitalContent & Contents malldeveloped by Guild Design Inc.
ThemeGallery is a DesignDigital Content &Contents mall developedby Guild Design Inc.
ThemeGallery is a DesignDigital Content & Contentsmall developed by GuildDesign Inc.
Title inhere
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here
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here
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Text in hereText in here
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Text in hereText in here
Contents
Contents
Contents
Contents
Contents
ThemeGallery is a Design Digital Content & Contentsmall developed by Guild Design Inc.
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ThemeGallery is a Design Digital Content & Contentsmall developed by Guild Design Inc.
Description of the contents Description of the contents
Description of the contents
Description of the contents
Description of the contents
Description of the contents
ContentTitle
ContentTitle
Content
Title
Content
Title
ContentTitle
ContentTitle
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Please write down ofa slogan for a vision of a
company in shortly.
Please write down ofa slogan for a vision of a
company in shortly.
Please write down ofa slogan for a vision of acompany in shortly.
Please write down ofa slogan for a vision of acompany in shortly.
VisionVision 0101
VisionVision 0303
VisionVision 0202VisionVision 0404 CompanyLOGO
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Title in hereTitle in here
ThemeGallery is a Design DigitalContent & Contents mall developedby Guild Design Inc.
Description of thecontents
Description of thecontents
Description of thecontents
Description of thecontents
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Service 01Service 01
Service 02Service 02
Service 03Service 03
LOGO
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Title in here
Add Title
Add Title
Add Title
Add Title
Description of the contents
Description of the contents
Description of the contents
Description of the contents
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Description of the contents Description of the contents
Description of the contents Description of the contents
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ThemeGallery is a Design Digital Content &Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content &Contents mall developed by Guild Design Inc.TitleTitle
Textin here
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2008
2007
2006
2005
2004
2003
2002
2001
2000
Description of the contents
Description of the contents
Description of the contents
Description of the contents
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Description of the contents
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Description of the contents
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Description of the contents
1.Description ofthe companysproducts
2.Description ofthe companys
business
3.Description ofthe companystechnology
1.Description ofthe companysproducts
2.Description ofthe companys
business
3.Description ofthe companystechnology
1.Description ofthe companysproducts
2.Description ofthe companys
business
3.Description ofthe companystechnology
1.Description ofthe companysproducts
2.Description ofthe companys
business
3.Description ofthe companystechnology
Description of the
contents
Description of the
contents
Description of thecontents
Description of thecontents
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Add Your Text
Add Your Text
Add Your Text
Add Your Text
Add Your Text
Text
Text
Text
Text
Text
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Text in hereTitle in hereTitle in here Text in here Text in here
2005 2006 2007 2008
Description of thecontents
Description of thecontents
Description of thecontents
Description of thecontents
Description of thecontents
Description of thecontents
Description of thecontents
Description of thecontents
ThemeGallery is a Design Digital Content & Contents malldeveloped by Guild Design Inc.
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2005 2006 2007
2007 statistics title 2007 statistics title
(unit : %) (unit : %)* 2007 Statistics agency statistics * 2007 Statistics agency statistics
50%
2005 2006 2007
90%
15%
96%
35%70%
Contents of the product, and please fill it out.
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ThemeGallery is a Design Digital Content &Contents mall developed by Guild Design Inc.
80% 50% 30% 20%
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Description ofthe contents
ThemeGallery is a Design Digital Content &Contents mall developed by Guild Design Inc.
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Description ofthe contents
Description ofthe contents
M1 M2
M4 M3
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ThemeGallery is a DesignDigital Content & Contents malldeveloped by Guild Design Inc.
Description of the contents
Description of the contents
Description of the contents
Description of the contents
Description of the contents
Description of the contents
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Thank You!