green unplugged becky willan
DESCRIPTION
TRANSCRIPT
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Becky WillanDirectorGiven London
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IMAGE IS
EVERYTHING
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16%12% 4/10 to
1/10
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bra
nd
BR
AN
D V
ALU
E
VALUE
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need
sne
eds
goalsgoals
desires
desires
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cultu
re
cultu
re
connectionsconnections
causes
causes
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beha
viou
r
beha
viou
r
relatednessrelatedness
issues
issues
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1
2
3
4
Do you understand your target audience from a “me, my world, the world” perspective?
How is your company creating value for them, their world and the world?
What assets do you have at your disposal?
How will you deliver brand substance inside and outside your company?
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2/3
3/3
+
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