INTRODUCTIONSugarcane Juice is a Marketing idea that deals with product. Ourproduct is sugarcane juice in tetra pack and cane packaging. Sugarcanejuice is widel used in su!!er season "ecause it is re#reshing and lowin cost. In $akistan no co!pan has launched sugar cane juice till nowintetrapack. The!ethodologusedin$akistanis%uiteoldandso!an people don&tgo #or this sector "ecause the risk o# the low shel#li#e. So we ha'e decided to launch a sugar cane juice "ecause sugarcane juice is naturall sweet( so it can "e sold with a littleadditional processing we can !ake #la'ours also as a ginger( li!e juice(!int lea'es. )resh sugar cane juice has no preser'ati'es( howe'er itstendenc to turn "lack #ro! o*idation soon a#ter pressing is 'er high( soto secure #ro! o*idation we should pack in tetra pack packaging.The sugar cane juice has se'eral health "ene#its and!edicinal properties !ost o# which re!ains unknown to the !asses. Ithas direct e##ect on digesti'e sste! and it contains nutrients which arehealth#ul #or li#eIt strengthensthesto!ach( kidnes( heart( ees( and"rainand se*organs. The juice sucked #ro! the sugarcane can pro'e highl 'alua"leincaseo# weakteethduetolacko# proper e*erciseresulting#ro!e*cessi'e use o# so#t #oods. It gi'es a #or! o# e*ercise to the teeth and!akes the! strong. It also keeps the teeth clean and increases their li#e.+ISSION State!ent To e'ol'e as one o# the "est $roducer o# %ualit sugarcane Juice whichis organicall( grown e*tract juice scienti#icall and ser'e a totall naturaland hgienic D,SI re#resh!ent in our countr "ecause it is in our cultureto use sugarcane and continue to retain the position( " i!pro'ing the%ualit and "ringing the inno'ation in our product( to !eet the custo!erchanging needs. So we can increase our pro#it.MISSION ST-T,M,NTThe !ission o# .reen Twist is to re#resh the people o# all ages. /e wantto "e at the top in the #ield o# juices and "reweries.O-0S -ND O1J,CTI+,SOur o"jecti'e is di'ided into di##erent parts. )irst ear o"jecti'e is to capture 23 !arket share o# juice industrwithsales re'enueo# !ini!u!45!illionand net pro#it o# 6!illion. 4nd ear o"jecti'e is to o"tain723!arket share with salesre'enue o# 85 !illion rupees net pro#it o# 9 !illion. -nd #i'e earour !arket share will "e 65 3. Continuous growth in sales Increase the seasonal sale&s 'olu!e I!pro'e the co!pan&s i!age Deli'ering the good %ualitand tasteto theconsu!ers ata#airprice.ISSU,S Our !ain issue is a"out the perception o# people a"out thesugarcane juice "uilding "rand is 'er di##icult due to perception "ecause the will think thatit is easil a'aila"le in #resh #or! then wh we "u it in tetra pack. /e !ust in'est hea'il on pro!otion o# juice and also !arketingplan will change ti!e to ti!e "ecause we are new in the !arket sowe ha'e to create awareness in custo!er a"out our product andto attract the!. T-R.,T M-R:,T SUMM-R; -lthough our juice is #or all ages and #or all kinds o#people. 1ut the outh is our !ain target. -s this seg!ent is !a*i!u! innu!"er in population in $akistan and it is !ore )un lo'ing ande*cite!ent seeking so it is our "est target !arket.Market De!ographicsDe!ographicseg!entation-ge.ender Inco!eCo!pantargetcusto!er 6ears anda"o'e1oth!aleand#e!ale-ll socialclassesDe!ographicseg!entationCitCitCit0ahore:asure gujranwalaM-R:,T N,,DS In su!!er people o# all ages take so#t drinks and juices to %uench theirthirst. So Sugarcane juice in tetra pack is highl de!anded "custo!ers "ecause it reduces the thirst and it is use#ul #or health li#e"ecauseit is hgienic andpure. Sowhenit is highl a'aila"leata##orda"le price at e'erwhere custo!ers will use Sugarcane juice thanso#t drinks "ecause it has no side e##ects and it is sa#e.M-R:,T TR,NDSIntarget !arket thereistrendo# so#t drinksandjuices. $eopleusejuices to ha'e a #it li#e and also to ser'e their guests as well. 1ecausejuices are hgienic and nutritious and ha'e a good taste then so#t drinks.In su!!er its usage is !ore so the a'aila"ilit should "e increased to!eet the de!and o# custo!ersM-R:,T .RO/T e'er person use 2?.? litters juices per ears.Marketing Mi*The !arketing !i* is o#ten re#erred to as the @8 $s@( i.e. product( price(place and pro!otion. To!eet custo!ers@ needs a "usiness !ustde'elop products to satis# the!( charge the right price( get the goods tothe right place(andit !ust!ake the e*istenceo# the product knownthrough pro!otion$RODUCT/earegoingtoo##er ASugarBcanejuiceincaneC tothe!arket #orconsu!ptionorusetosatis#theincreasingwant o# consu!erswhowant sugar cane juice which also #ul#illthe hgienic re%uire!ents andhealth satis#action as a result o# which we can "uild pro#ita"le custo!errelationship with target custo!ers " "ringing 'alue to the!. Introductiono# this "rand in the !arket will attract those people also( who think that itis odd to drink these kinds o# juices on road or s!all shops etc0e'els o# $roduct/e planned our product at #ollowing three le'els and each le'eladds!ore custo!er 'alueDBCore Custo!er +alueD -ccording to our stud( 65 to 6? percent o# adolescents and oungadults and 85 to E5 percent aged people o# our countr reportedl drinksugarcane juice #ro! s!all shops or on roads. Man people think it isoddtodrinkit onroadsduetohgienicissues. Sowearegoingtopro'ide the! suret o# Are!o'al o# hgienic issues-ctual productD Our product na!e A.reen TwistC shows the s!"ol o# #reshnesswhich our target consu!ers want to satis# their need o# #reshness..reen Twist. Sugarcane juice is %uite nutritious as it contains naturalsugars( !inerals like iron( !agnesiu!( phosphorous( calciu!andorganicacidse.g.!alic acid( succinic acid( acotinic acid(a!ino acid(protein( starch( gu!s( wa*es( nonBsugar phosphatides ( pre'iouslwhich our target custo!er didn&t #ind in a packing. Moreo'er thesugarcane juice preser'ed and packed in 455 !l glass "ottle has a goodstorage li#e and is a'aila"le during o##Bseason also-ug!ented $roductD /eareo##eringcusto!er ser'ices and"ene#itsto"uildanaug!ented product like a tollB#ree telephone nu!"er and we"site to usei# the ha'e pro"le!s or %uestions( #ree TBShirt o# endorsed "co!pan&slogoon"uingdoFencanesandluckdrawparticipationopportunit" sending serial nu!"er o# the cane$roduct Mi* =port#olio> /e will o##er the #ollowing product linesD .reenTwist will a'aila"leintetrapack#or hgieneconsciouspeople. .reen Twist will also a'aila"le to those re!ote areas where thereis no production o# sugarcane.It is #or e'er age group people and in cane we can "ring it to anwherethat is no possi"le in case o# without packingConsu!er $roduct1ecause .reen Twist juice is #or personal consu!ption so it is aconsu!er product. -lthough!ost drinks arespecialt products "ut.R,,N T/IST will #all in ACon'enience $roductsC categor.Thesigni#icant #eatureo# our product isthat( theconsu!erswouldattach !eanings to our "rand and de'elop "rand relationship$roduct Decisions$roduct GualitD /e want to adopt Areturn on in'est!entC approach sothat custo!ers could assu!e that .reen Twist is #ree #ro! de#ects andits %ualit is encouraging custo!ers to "u again and again. .reen twistjuice&s %ualit will support its positioning strateg i.e. !ore #or less andwill "econsistent inper#or!ingits#unctionlikelastslonger e##ects(#reshness( nonBhaFardous etc$roduct )eaturesD It contains natural sugars( !inerals like iron( !agnesiu!(phosphorous( calciu! and organic acids e.g. !alic acid( succinic acid(acotinic acid( a!ino acid( protein( starch( gu!s( wa*es( nonBsugarphosphatides( all thesethingsour"odneed#or energandreco'erde#iciencies.1R-NDOur "rand na!e with its !otto A.reen Twist H Cool and )reshC clearlindicates our stated goal. Our s!"ol is gi'ing "elow which will createthe i!age o# ATo "e #reshC$ackaging-s this is seasonal juice( so its introduction in packing in the !arket will"e a good sign #or consu!ers as it will "e a'aila"le round the ear.It will "eincaneandtetrapackpackaging#or healthandhgienicpurposes. Its packaging sa'e it and !ake it possi"le to drink it anwhereand anti!e.$roduct Support Ser'ices /earegi'inganopportunittoour prospecti'ecusto!erstointeract with us " using custo!er ser'ice center through the useo# toll #ree nu!"er so that we can periodicall sur'e the! a"outthe changes the want to see in our product.$roduct line decision /e ha'e decided to e*pand our product line in the near #uture "adding !ore i!pro'e!ent in the present range o# the line. In otherwords( wewill adopt $roduct 0ine#illingstrateg.)or e*a!pleDnew #la'ors like .inger( 0e!on and Mint #or 'ariet taste lo'ers. S/OT-N-0;S,SSTR,N.T -D+,RTISM,NT -ND M-R:,TIN.T;$,S O) -D+,RTISM,NTa> SOCI-0 M,DI-"> M-SS M,DI-c> $RINT M,DI-d> SMIN-RSa> SOCI-0 M,DI- )-C,1OO:455555K.I+, TO TTIN $-C:S 6?5 M0 $RIC,O)ON,$-C:O) 6?5 M074 INITI-0 D,M-ND 8555 TOT-0 82555 TOT-0 . :> )U,0 C T-M,S-N ,STIM-T, O) -00 T-M,S IS 7555555OUR TOT-0 1UD.,T /I00 1, 4 C-RORS -ND 450-CSOURTOT-0,M$,NS,S -R, 725E5?55 M-R:U$ /I00 1,6O6O?55 $reser'ation - technologhas"eende'eloped#or preser'ingthesugarcanejuicein"ottles#or aperioduptosi*!onths. Thesugar cane,*tractor process o# preser'ing the sugarcane juice in'ol'espeeling( crushing( #iltration( pasteuriFationandpacking. Sodiu!1enFoate P74?pp! per 7 litter isadded aspreser'ati'e. The"ottledjuicecan"estoredwithout anlossinthe%ualitand#la'or #or si* !onths at roo! te!perature. -nother!ethodthepreser'ationo# thesugarcanejuicecan"eachie'ed " #illing the juice( taken #ro! the sugarcane using theprocess and !eans a"o'e descri"ed( in aseptic glass pots closedwithaher!etic depart!entthisproduct will "eastrongproduct !i*#or our co!pan.-ndonceour A.reenTwistC will reachtothehando# e'ero# ourtargeted custo!ers