THE CONSEQUENCES OF NON-USING GREEN

PRODUCTSBy

S. SREEMATHI,

14MBA054

Dr. N.G.P. INSTITUTE OF TECHNOLOGY.

GREEN PRODUCTSThe term ‘green’ is meant to define the

concept of renewable, sustainable and eco-friendly processes, products and energy. It is used to describe a product that meets one of these criteria:

i. It has qualities that will protect the environment

ii. It has replaced artificial ingredients with natural ingredients

A CLEANING PRODUCT MAY BE CONSIDERED GREEN FOR TWO REASONS: It may be

manufactured without phosphates in order to reduce a source of pollution in the water supply, which makes it better for the environment than a cleaner that contains phosphates.

Or it may contain ingredients derived from natural sources to lower the risk of health problems that can be caused by exposing the skin to artificial dyes or fragrances

WHY DO WE NEED TO GO GREEN?The answer is as complex as the environmental

problems the world faces. It is not just the current generation that must deal with this massive crisis; it will be a challenge for future generations even if greater action is not taken over the next few decades

ENVIRONMENTAL ISSUES:The first concerns facing those living in the world today are major environmental ones. Once a healthy food source, sea food and fish are often found dangerous to eat due to mercury and other deadly chemicals found in randomly tested fish and sea food.

PESTICIDES:The harsh pesticides used to control and kill insects on vegetables and fruits have long-lasting detrimental effects on humans especially growing children. The legal allowance of pesticides used in the growing foods is still considered to be “safe” for human consumption

INDUSTRIAL GROWTH AND POLLUTION: A modern example of how unregulated industry creates

pollution can be seen in the industrialization of China, that has moved into the number one slot as the world’s most polluting country.

By simply reducing fertilizer use by adopting moe organic gardening practices, you can reduce this type of pollution

GREEN BUILDINGS:Green building(also known as green construction or

sustainable building) refers to a structure and using process that is environmentally responsible and resource efficient throughout a building’s life-cycle. The objective is to

efficiently use energy, water and other resources Protecting occupant health and improving employee

productivity Reduce waste, pollution and environmental degradation

6 REASONS TO USE GREEN CLEANING PRODUCTS FOR YOUR HOME1. Chemicals may be unregulated: Did you know that

since World War Two, 85,000 new chemicals have entered the main stream through various products and oftentimes those chemicals are not approved by the EPA? What is even more scary is that 70% of typical cleaning products often found in your home contain these harmful agents.

2. Phthalates, Sodium Hydroxide and Ammonia: Some potentially harmful chemicals you want to watch out for include phthalates (in fragranced products), triclosan (in liquid dishwashing detergent), 2-butoxyethanol (in multi-purpose cleaners) and even chlorine (in laundary whiteners and toilet cleaners)

3. Keep kids safe: Using natural cleaning products will reduce the chance of an accidental poisoning. In fact, it is shown that house hold cleaning products rank within the top 5 causes of childhood poisoning cases. So it is better to switch over to green products.

4. You may be poisoning the water supply: When you wash your clothes, do your dishes and even flush toilet bowl cleaner you may be sending the chemicals back into the water system and nearby rivers, lakes and streams. This could have a negative impact on wildlife and the environment.

5. Breathe deep. Breathe clean: According to the Environmental Working Group’s Guide to Healthy Cleaning about 53% of cleaning products they tested contain ingredients that can harm the lungs whil 22% can cause asthma.

6. Keep the air clean: Many households especially sprays and aerosols, can contain compounds that can affect the central nervous system, liver and kidneys. When you use a spray, the chemicals can linger in the air long after the initial mist dissipates.

SOME EXAMPLES OF ECO-FRIENDLY PRODUCTS

Going green is the new way to satisfy your needs, and now that the eco-friendly minds and products get their much awaited attention, here are some of the eco-friendly products:

Float: the green lampWith the aim to help save the environment from harm

while helping each household to have an elegant lighting solution. The float is made from a collection of cork block recovered from a wine cork manufacturer

The seven year pen:

Rather than joining the 100 million pens discarded every day, this eco-friendly alternative reduces waste and promises to last at least seven years. The long-life writing tip and high quality materials will outlast even some of the most expensive pens on the market

Bedol water-powered clock:This clock runs on salt water. The briny

fuel corrodes the clock’s electrodes, which release electrons to provide powder to the monochrome LCD. It can go for weeks without a refill

CONCLUSION

Green marketing assumes even more importance in developing countries like India

Green is a relative term and depends on the individuals intension to purchase green products and especially on youth in India

Expecting that results from the research would indicate that youth’s pro-environmental concerns significantly affect their green buying behaviour

If business leaders recognize the vast potential that green business has, and then decide to invest time, money and effort, the world would only benefit

Green marketing is still in its infancy and a lot of research is to be done to fully explore its potential

THANK YOU