green planet architects brandline gide
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Manual de uso Identidad gráfica corporativa Green Planet Architects.TRANSCRIPT
BRAND IDENTITY GUIDEApril 2013
WELCOME TO GPA TEAM!This guide will help to use correctly the GPA logo and will show what is allowed and what is not about the brand.
01 Who we are
02 Our logo
03 Don´ts of the logo
04 Fonts and swatches
05 Usefull information
4 | GREEN PLANET ARCHITECTS
5GREEN PLANET ARCHITECTS |
BRAND IDENTITY GUIDE
Sustainable Architecture & Construction is an intelligent mix of optimizing natural renewable sources and the latest most advanced technology.
WHO ARE THE GREEN PLANET ARCHITECTS?
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HOW IT WORKS
With the ever growing threats of climate change and the exhaustion of our non renewable resources we envision, sustainable architectural design and
Globalization and high speed internet communication make it today possible to use the services of any Architect of your choice wherever he or she is located.
You like to build your dream home in Amsterdam but you like the style and concepts of the Green Planet Architect in Tokyo? Do contact him
construction as the vital way to save our dear planet. It is our purpose to contribute to a much needed solution towards a more sustainable future.
and he will be pleased to design it for you. Local urbanization rules, building permission procedures,site management? No problem! Your Architect in Tokyo will contact his colleague Green Planet Architect in Amsterdam who will take care of all local aspects. Both Architects will share the usual fees, so there is no cost increase for you.
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BRAND IDENTITY GUIDE
OUR LOGO,STRUCTURE AND USAGE DETAILS
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Our logo was designed to represent what we seek: A Green Planet.
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There are many ways you can use our logo without making it lose its essence. Take a look!
Original version Original versionplane colors
Original versionpale green
GPA green version GPA dark gray version
GPA dark gray version(Negative)
GPA soft gray version(Negative)
GPA green version(Negative)
GPA soft gray version
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BRAND IDENTITY GUIDE
Minimum space around the logo:
Minimum size:The logotype should never be too small to read.
16 MM
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BRAND IDENTITY GUIDE
PLEASE, DON´T DO THIS TO THE LOGO
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To preserve the aesthetics of our logo, we created a guide of things that you should´nt do, take a look!
12 | GREEN PLANET ARCHITECTS
Logotype don´ts:Things that you should never do with GPA logo.
1. Never use a background color or image different than the correct
ones exposed in this document (with the color gammas of GPA logo).
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BRAND IDENTITY GUIDE
2. Never lock-up the logotype with new graphic or typographic
elements.
3. Never place the logo over an image.
SUSTAINABLE REAL ESTATE COMPANY
SUSTAINABLE REAL ESTATE COMPANY
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5. Never stretch the logo. If you want to resize it, you must preserve
the ratio and not damage the shape. Never rotate the logo.
6. Never change the colors of the logo, check the color swatches on
the next pages for any design you need to do.
4. Seriously, never place the logo over a picture and even less if you
have a background box.
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BRAND IDENTITY GUIDE
FONTS AND SWATCHES
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Things to consider when designing and / or print something related to GPA.
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Typography used in the logo:
This same font is used in general texts (web site, brochures content...).
Other fonts used around the logo:
Verdana - Regular - Uppercase
Letter spacing 141 (Illustrator)
Abadi MT Condensed Extra Bold - Uppercase
Letter spacing 0 (Illustrator)
VERDANAABCDEFGHIJKLMNOPQRSTUVWXYZabcdefgh i jk lmnopqrs tuvwxyz0123456789
ABADI MT CONDENSED EXTRA BOLDA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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BRAND IDENTITY GUIDE
Samples:
Logo with slogan
Web New´s section, titles use Abadi MT Condensed Extra Bold and
other texts use Verdana.
GREEN IS THE FUTURE!First international network of Sustainable Architects
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BRAND IDENTITY GUIDE
Please visit it for:
– More complete information about who we are
– Key contacts
– Image/text composition
– Related inks and information
For additional information please contact the brand office at
[email protected] or call:
+1 829.707.6122 - Roy Den Hoed
French | Dutch | German
Or +1 829.850.8140 - Arlin A. Morales
English | Español
USEFUL INFORMATION
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Our website www.greenplanetarchitects.com also contains additional resources and information that we think you will find useful.
BRAND IDENTITY GUIDEFor proper use of Green Planet Architects brand
April 2013