GREEN MARKETING AND IT’S IMPACT ON INDIA

BYSURESH KUMAR.S (I MBA)

&AYYANAR.P (I MBA )

KARPAGAM COLLEGE OF ENGINEERING, COIMBATORE

1

Process of production, selling or service on their environmental benefits

According to the AMERICAN MARKETING ASSOCIATION, green marketing is the marketing of products that are presumed to be environmentally safe.

2

As today’s consumers become more conscious of the natural environment, business are beginning to modify their own thoughts and behaviour in a attempt to address the concern of consumers.

Also know as sustainable marketing, environmental marketing or ecological marketing.

3

Pride and Ferrell (1993) Green marketing, also alternatively known as environmental marketing and sustainable marketing, refers to an organization's efforts at designing, promoting, pricing and distributing products that will not harm the environment

4

The term green marketing come into prominence in the late 1980’s and early 1990’s.

“Ecological marketing” in 1975.

5

G eneralise with care R emember E xplore E nsure N eutrally is important

6

To avoid the wastage if resource.

To utilize maximum in an effective manner in cycle process.

To tell the truth and generating type regarding a brand.

7

There 4P’s are as; Product

Price

Place

Promotion

8

Publics

Partnership

Policy

Purse strings

9

Safety of product

Satisfaction of customer

Social acceptability of a product

Sustainability of the product.

10

TRADITIONAL MARKETING

GREEN MARKETING

Immediate Channel

Network

PSLC Cradle to Grave

Fragmented Thinking Integrated Thinking

Non-Boundary Spanning Boundary Spanning

Short Term Orientation Long Term Orientation

11

The consumers prefer Environmental-Friendly products

It is compatible with goals of the company Customers are Health Conscious It satisfies the consumers Most of the

companies are venturing into….

12

Opportunities or competitive advantages.

Corporate Social Responsibility(CSR).

Government Pressure.

Competitive Pressure.

Cost of Profit Issues.

13

Green Marketing helps to keep the environment clean.Green Marketing helps the company to reduce their production cost. Herbal products and organic products are ECO Friendly.

14

The green marketing strategies are;

15

Improved environmental quality & customer satisfaction.

To new products. In cress the profit sustainability and Health & safety. Gaining and retaining and operations. Staff development. Customer value positioning.

16

Green products require renewable and recyclable material.

Requires a technology, which requires huge investments in R&D.

Water treatment technology, which is too costly.

17

People are more attracted towards foreign products.

And most companies are not importance to producing herbal products.

People are not aware of the importance of the Green Marketing.

Green Marketing product prices are very high.

18

coca-cola

Walt Disney World

Mcdonald’s

Xerox

Canon

19

Philips

Nokia

Dell

Pantene

Samsung

20

Consumer value Positioning.

Calibration of Consumer knowledge.

Credibility of Product claim.

21

ConclusionConclusion As Indians, it’s our responsibility to do value addition to our cultural products ( green products) by promotions green marketing.If you think customers are not concerned about environment issue or will not pay a premium for products that are more eco-responsible, think again.Green marketing still in it’s infancy and a not of research is to be done on green marketing to fully explore if potential.

22

23