Green Jobs for our Planet Earth

LΛNịUS

Project co-funded by the European UnionStaatiche Fach- und Berufsoberschule ErlangenProject number: 2016-1-FR01-KA219-023927_8

Brand Intention● founded in 1999 in Cologne

● fashion brand by Caudia Lanius

● fashion for women

● retail via online-shop

(one store in Cologne)

● company's fundamentals/core values:

– Trendy designs and superior/extraordinary cuts & shapes

– Use of certified materials only

– Fair working conditions

● The three core values of LΛNịUS:

– LOVE FASHION

– THINK ORGANIC

– BE RESPONSIBLE

LOVE FΛSHịON

● Green Fashion

● New fashion lines twice a year

● Designing feminine, individual fashion with much attention to detail

● " Creating fashion that feels good – on your skin and on your conscience “

THịNK ORGΛNịC● Focus on sustainability and ecology

● GOTS-certified:

– textiles made from biologically produced natural fibres

– Environmental standards met at all stages of the textile production chain

– Also, social criteria are fulfilled

● Materials are controled by independent institutes (e.g. CERES, Control Union)

● Wool is mulesing-free

● vegan fashion (PETA-Approved Vegan Label)

BE RESPONSịBLE● Regular visits to all production plants

● Sustainable development:

● Perfect connection of biological materials, fair working conditions and superior/extraordinary cuts & shapes (fashion)

Ecological materialsLINEN

● Made from the fibers of the flax plant

● Robust plant

⇒ hardly any pesticides or fertilizer needed

● Comfortable to wear in the summer

HEMP

● Robust fibers that need little irrigation

● Processed with little energy expenditure

● Biodegradable

● Self-cleaning

⇒ no pesticides neccesarry

● Skin-friendly and antimicrobial

COTTON

● Inappropriate use of pesticides

● High water consumption

⇒ desertification of regions

● Soil depleted after 3 harvests

⇒ use of vast amounts of chemical fertilizer

ORGANIC-COTTON

● Produced in line with principles of ecological agriculture

● Chemical pesticides and fertilizer prohibited

⇒ dung and compost

● Crop rotation (/no monocultures)

⇒ reduces soil erosion + improves soil fertility and prevents pests

● Chemical defoliant as well as genetically engineered plants banned

SILK

● obtained from the cocoons of silk worms

⇒ silk worms produce silk out of mulberry leaves

● silk items by Lanius are not made of organic silk

● no chemical equipment

● all silk items are produced in GOTS-certified firms

WOOL

● Controlled organic animal husbandry includes a ban of:

– pesticides and insecticides

– Preventative medication

– Genetically engineered food

– Hormones in the food

● Animals get sufficient space on active soil

● No chemical treatment of the wool

MODAL

● Made from beechwood residues from sustainable forestry

⇒ biodegradable

● CO2-neutral

● Beautiful shine, softness and wearing comfort

TENCEL

● made from eucalyptus wood from sustainable forestry

⇒ biodegradable

● Eucalyptus wood from South America

● Good wearing comfort and optimal functionality

LEATHER

● Has a long history in clothing

● Any animal skin can be used for production

● Depending on processing and treatment a very smooth, stringy, permanent and versatile material

● Animals predominantly for meat production

⇒No additional pollution from animal breeding

● Leather from the Netherlands, Bavaria and Italy

● Contains no carcinogenic azo dyes

● Natural product: Irregularities make each garment unique

QUIZ● What is the first name of the founder of LΛNịUS?

● Where is LΛNịUS's only store located?

● What are the three core values of LΛNịUS?

● How many materials does LΛNịUS use for the production of their clothes?

● Does LΛNịUS also offer fashion for men?