Green IT

December 　 2,　2008

14th World Electronics Forum India 2008New Delhi, India

 　　

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What is Green IT?Green IT entails energy-saving in IT devices and using IT devices to save energy in society.

Why Green IT?IT devices will continue to increase. Green IT will be critical in reducing the power consumption of these devices.

The rapid worldwide spread of IT devices may lift the current level nine times by 2025 to account for more than 15 percent of world power consumption, and around six percent of total energy consumption. Given this trend, saving energy both in and through IT devices (Green IT) will be critical.

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• The advent of information societies in both developed and developing countries including BRICs, is leading to skyrocketing IT device/systems power consumption, becoming a global issue.

(Source) METI / Green IT Promotion Council (2008)

5.2 times 9.4 times

(20% of electricity production)

0

50

100

150

200

250

300

2006 2010 2015 2020 2025

0

2006 2010 2015 2020 2025

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

2006 2010 2015 2020 2025

WorldwideJapanPower consumption(billion kWh)

5.2 times

3. ５ times

2.1 times

1.3 times

9.4 times

5.7 times

3.2 times

1.6 times

Estimation of IT electricity consumption

Power consumption(billion kWh)

(15% of electricity production)

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I. The Green IT Promotion Council

(GIPC)

○ The industry-led Green IT Promotion Council was launched on 1 February 2008. Members include seven IT-related groups as well as auto, construction and distribution-related groups. Intel, IBM and Microsoft and many other offshore firms also participate, with Japan’s Green IT initiative attracting strong international interest and high hopes.

■Establishment: 1 February 2008■Title: Green IT Promotion Council 　　　　　　　■ Member companies, institutions and groups: 216 (also includes foreign firms)

【 Initial members: 】 Japan Electronics and Information Technology Industries 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 Association (JEITA)The Japan Electrical Manufacturers’ Association (JEMA)Japan Electric Measuring Instruments Manufacturers’ Association (JEMIMA)Communications and Information network Association of Japan (CIAJ)Japan Business Machine and Information System Industries 　　　　　　　　　　　　　　　　　　　　　　　　　　　 Association (JBMIA) Japan Information Technology Services Industry Association (JISA)

Japan Users Association of Information Systems (JUAS)

* Raising awareness of the environmental contribution made by new technologies and IT technologies and 　　 disseminating environmental and IT management * Strengthening international linkages with offshore groups, holding international conferences* Selecting and creating a roadmap for IT energy-saving technologies* Quantitative surveys and analyses on reduction of the environmental burden (possible CO2 emission reductions, etc.)

Establishment of the Green IT Promotion Council

Action program

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Communicating　Green　IT　to　the　world

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◆ The Green IT International Symposium was held in Tokyo on 29 May. 　　 Many major offshore firms also participated, sending a ‘Green IT’ message from Japan to the G8 Hokkaido Toyako Summit.

◆ Following the Summit too, the Council hold a Green IT Forum and an exhibition at CEATEC to boost Japan’s Green IT leadership profile. Fora in the Asian region will also be used.◆ The Council launched a website at the end of April, which will be linked to the Green IT sites of our various member firms to raise the international profile of Green IT. Partnerships will also be developed with the Climate Savers Computing Initiative and The Green Grid.

＜ Outline of the Green IT International Symposium ＞

1. Date and venue: 29 May 2008, The Prince Park Tower Tokyo2. Host: Green IT Promotion Council Co-host: New Energy and Industrial Technology Development Organization (NEDO)3. Offshore participants: Senior Vice Presidents from Intel, AMD and Sun Microsystems, representatives from IBM, Dell, Cisco Systems, The Green Grid, Climate Savers Computing Initiative, and the World Semiconductor Council, etc.4. Press conference (21 May)5. Reception and signing ceremony (28 May)

International　action Members of the Green IT Promotion Council(GIPC) include not only IT and

electronics manufacturers, but also groups from other industries such as lighting, automobiles and construction. Through our partnership with these groups, we will be able to expand the range of activities and measures taken toward realizing an IT society. We will use their strengths in taking a lead role in global action (partnerships).

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□ Activities 1. Partnerships with groups from the offshore IT and electronics industries ・ MOUs have been signed with The Green Grid (TGG) and the Climate Savers Computing Initiative to develop mutual ties toward combating global warming. 2. Technical support partnerships with Asia ・ Seminars will be held around Asia, introducing Japan’s advanced technologies and best practices. China, Malaysia, Singapore, Thailand, etc. 3. Awareness-raising and education activities through fairs in Asia and the West ・ PR activities will be undertaken at the main offshore fairs to inform 　 both Asian and Western audiences about the Council’s activities. (1) International SINOCES 10-14 July Qingdao, China (2) IFA (Berlin) 29 August-3 September Berlin, Germany (3) International CES Early January 2009 Las Vegas, US　　　　　

GIPC

TGG CSCI

G8　Toyako　Summit

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○ At the July G8 Toyako Summit, the Green IT Promotion Council set up Green IT exhibits in the Zero Emission House within the International Media Center and in resort hotels and other spots. The aim was to communicate Japan’s Green IT concept to the world via government representatives from the various countries and the domestic and offshore press.

Zero Emission House

This house of the near future was equipped with a photovoltaic power generation system, fuel cells, advanced robots, and other leading-edge technologies.

Source ： METI Home page

Equipment on display

• Solar cell panels

• Home Energy Management System(HEMS)

• LCD TV, Organic EL TV

• Energy-saving home appliances, information appliances and systems

• Portable high-capacity lithium ion battery power supply

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Dr. Komiyama, the president of University of Tokyo, announced “15% CO2 reduction by 2012, 50% CO2 reduction by 2030” at the entrance ceremony this year.

“Green University Project”

• Development of totally integrated energy management system for university buildings by deploying many wireless sensors.

• Development of low-cost, high-performance, and long-lasting sensors, and standardization of output of information of real time power consumption of air conditioners and IT devices

• Model projects which are expected to be adopted by enterprises

Objectives•Exercise a pilot program to realize an environment-friendly information society

・ Create new information business which realize environmental recognition based on scientific information and knowledge and provide basic information for business innovation

Backgrounds•Large CO2 emitter•Accumulating cutting-edge sci-tech•Large influence on other universities

e.g. Green University of Tokyo

Regulations under the Energy Conservation Law (Law Concerning the Rationalization of Energy Use)* This law was formulated in 1979 to secure and ensure the efficient use of fuel resources. Its aim was to develop measures promoting the rational use of energy in (a) factories and workplaces, (b) transportation, (c) housing and buildings, and (d) machinery and equipment.* To constrain household and transportation energy consumption in particular, ‘Top Runner’ standards have been set since 1998 as benchmarks promoting greater energy efficiency by product type.

Reference: Japan’s Energy Conservation Law and Energy-Saving Home Appliance Popularization Measures

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* This program covers 21 product types, including TVs, DVD recorders, calculators, air-conditioners, fridges, lighting, and cars. * Energy performance standards are set at the same level or higher than the best performance value of those products currently on the market. The year by which the target standard should be achieved is also specified for each product type.* Energy consumption efficiency and other energy information must be indicated in product catalogues and on machinery, etc.

Energy-Saving Home Appliance Popularization Forum (est. Oct. 2007)* Works to boost the market penetration of energy-saving home appliances through (a) a unified promotion campaign, (b) provision of information to consumers, and (c) the development of home energy conservation diagnosis tools. Energy-Saving Lighting Forum (est. May 2008)* Aims to replace all general incandescent bulbs by 2012 with, in principle, products with outstanding energy efficiency, such as bulb-type fluorescents (established under the Energy-Saving Home Appliance Popularization Forum).

Popularizing energy-saving appliances* To promote energy-saving measures in the household sector, home appliance manufacturers, retailers, consumers and other related parties are working together to popularize energy-saving home appliances (TVs, air conditioners, fridges, lighting, etc.).

‘Top Runner’ standards under the Energy Conservation Law

Energy-saving home appliance popularization measures

CEATEC　2008　Ｓｅｐ．３０　–　 Oct.4,　2008　　Makuhari　Messe

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・Green　IT　Pavilion

・Green　IT　Symposium

Designed to boost the visibility of green IT, the Green IT Pavilion introduced Green IT Promotion Council activities and Japanese companies’ green IT products, services and initiatives. Products and technologies receiving Green IT Awards were also exhibited, providing a showcase for Japan’s energy-saving technologies.

Held as part of CEATEC.* Presentation by the company receiving the METI Minister’s Award * Address by the Minister of Economy, Trade and Industry* Introduction to Green IT Promotion Council activities * Introduction to company initiatives, etc.

CEATEC　2008　Ｓｅｐ．３０　–　 Oct.4,　2008　　Makuhari　Messe

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・Green　IT　Awards ・Green　IT　Handbook

Brings together information on the activities of the Green IT Promotion Council and member companies in a convenient handbook form.

Presented for IT devices, software, services, solutions and other products supplied by companies that demonstrate an outstanding energy-saving effect. * METI Minister’s Award* Commerce and Information Policy Director- General’s Award* Green IT Promotion Council Chairman’s Award* Green IT Award Judging Committee Special Award

NEC: "ECO CENTER" Energy-Saving Server

Sony and Sony Life: Construction and Operation of cooling and heating system in "Sony City," Sony headquarters building

METI Minister’s Award

Energy Saving by IT

Energy Saving of IT

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II. Effects of Green IT Promotion Outline of analysis results

 

14　Source: METI/Green IT Promotion Council estimates (2008)

Combating global warming with Green IT ○ Green IT helps to combat global warming on two fronts. First, there is the energy-saving in IT

devices themselves, achieved through the development of innovative IT technologies. Second, there is the IT-based energy-saving achieved in housing, distribution and other sectors through precise energy management based on information from sensors and other IT measuring devices.

【 100 million kWh 】

Energy-saving in IT devices - -995

IT contribution to energy-saving (%)

LED lighting 100 -58 -333Home appliances (air conditioners, fridges, etc.) 30 -145 -457

Energy-saving in industrial combustion devices

Energy-saving in high-performance boilers, water supply devices, etc.

10 -49 -318

Energy-saving in cars and other transportation devices

Green energy cars, improved vehicle fuel efficiency, etc. 30 -326 -775

Energy-saving in office buildings and homes (BEMS, HEMS)

Optimization of power use in buildings through sensors, etc.

100 -178 -190

ITS, eco-driving ITS, ETC, VICS, idling stops, etc. 100 -205 -836

More efficient distribution Detailed supply chain management using electronic tags, etc. 100 -192 -310

More efficient social activities using IT and the Internet

Telework, working at home, teleconferencing, ‘paperless’ policies, on-line shopping, electronic distribution, etc. 100 -412 -1,263

Promoting better corporate energy-saving management by making energy consumption visible

30 -107 -385

Effects of raising awareness of energy-saving via the Internet, etc. 10 -6 -30

-1,678 -5,891Total energy-saving effect of Green IT

Further energy-saving through IT technologies in electronic devices

Providing information and raising awareness on IT-based energy-saving

2010 2025Case

Servers, network devices, storage, displays, etc.

Energy-saving in IT devices

Energy-saving through IT devicesEｎ

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of

IT

Eｎ

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by

IT

To

tal

15　-120000

-100000

-80000

-60000

-40000

-20000

0

20000

40000

60000

2006 2010 2015 2020 2025

ＩＴによる省エネ ＩＴ機器の消費電力 ＩＴ機器の省エネ

100 billion kWh reduction

490 billion kWh reduction

1.9 trillion kWh reduction

Effectiveness of “Green IT”

• The amount of “energy-savings by IT use” will exceed that of “energy consumption of IT devices” and IT can contribute the reduction of energy consumption of whole society if “Green IT” is actively promoted.

11 trillion kWh reduction

IT’s contributionto reduce energyconsumption

Electricityconsumptionof IT devices

Japan Worldwide

Energy-savingsof IT devices

IT’s contributionto reduce energyconsumption

Electricityconsumptionof IT devices

Energy-savingsof IT devices

Electricity equivalent(billion kWh)

Electricity equivalent(billion kWh)

Reduction effect: around 10 percent of Japan’s total energy consumption

Reduction effect: around 15 percent of Total world energy consumption

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III. Government Initiatives for Green IT

Government　Initiatives　for　“Green　Government　Initiatives　for　“Green　IT”　IT”　

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In May 2007, in his "Invitation to Cool Earth 50" environmental proposal, then Prime Minister Shinzo Abe proposed the "cutting global emissions [of greenhouse gases] by half from the current level by 2050 as a common goal for the entire world."

Innovative new technologies will be needed to achieve such a major reduction in greenhouse gases. In March 2008 METI announced the "Cool Earth Energy Innovative Technology Plan."

－ "21" Core Energy Innovative Technologies －

⑱HEMS/BEMS/Region-level EMS※

⑬Energy-saving housing/ buildings

⑭Next-generation high-efficiency lighting

⑯Ultrahigh-efficiency heat pumps

⑰Energy-saving information equipment/systems

⑨Plug-in hybrid/ electric vehicles

⑦Advanced road transport systems

①High-efficiency natural gas thermal generation ⑥High-efficiency

ultraconductor power transmission

③Carbon capture and storage (CCS)

④Innovative solar power generation

⑪Innovative materials/manufacturing/ processing technologies

⑫Innovative steel manufacturing technologies

⑧Fuel cell vehicles

Improved efficiency Low carbonification

⑮Fixed fuel cells

En

ergy S

up

ply

Sid

e

②High-efficiency coal thermal generation

⑤Advanced nuclear power generation

Power generation/ delivery

Power generation/ delivery

IndustryIndustry

LogisticsLogistics

ConsumerConsumer

En

ergy D

eman

d

Sid

e

⑲High-performance electricity storage

⑳Power electronicsCross-categoryCross-category

⑩Biomass alternative fuels

Hydrogen mfg/shipping/storage21

超電導導体

絶縁層

超電導シールド層

断熱管

超電導導体

絶縁層

超電導シールド層

断熱管

③CCS (again)

* EMS: Energy Management SystemHEMS: House Energy Management SystemBEMS: Building Energy Management System

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(Draft budget of FY 2008: 3 billion yen)

Development of innovative technologies that realize drastic improvements in energy efficiency not only of individual IT devices but also of whole IT systems such as data centers

Internet Data Centers(iDC)

In-house data centers

Homes

Networks(such as the Internet)

Organizations

30% or more reductions in power consumption of routers

SMEs

“Green IT Project”

30% or more reductions in power consumption of data centers (servers, storages, etc.)

Halving power consumption of FPDs by developing innovative OLED displays

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IV. Examples of Energy-Saving through Green IT

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ITS　systems

・ Reveal transport data・ Eco-driving・ Optimal transport management

・ Internet-based learning・ No travel・ Paperless

E-learning　systems

Bulk　 store　 POS　systems　

・ Concentrate store servers in headquarters

・ Shift journals on to an electronic basis

・ Boost business efficiency

IT　resource　management　services

・ Integrate functions to save space

・ High-performance, low-power CPUs

PC

PrinterServer

Energy-saving by IT

SCM

E-learning

E-commerce

ITS

E-government

HEMS

BEMS

POS

Online shopping

E-conferencing

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50%50%

20%20%

Cooling SimulationHighly Efficient Air-Conditioner

IT System Power ReductionIT-Cooperative Air Conditioning

Present(2007)

Air Conditioning Improvement

SystemOptimization

(2012)

40%40%

Scenario for 50% Power Reduction on Data Center

0

20

40

60

80

100

Others (lighting)

Power Supply

Cooling (Air Conditioning)

IT equipment

Rat

io[%

]

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Close　to　90　percent　energy　savings　achieved　through　the　introduction　of　an　IT-

based　building　management　system

4 5 6 7 8 9 10 11 12

87% Saving

kW kW

Tokyo Dome Hotel

4 5 6 7 8 9 10 11 12

80,000 80,000

Mon. Mon.4 5 6 7 8 9 10 11 12

87% Saving

kW kW

Tokyo Dome Hotel

4 5 6 7 8 9 10 11 12

80,000 80,000

Mon. Mon.1 2 3 4 5 6 7 8 9 10 11 12

88% Saving

kW

Aichi Medical University

1 2 3 4 5 6 7 8 9 10 11 12

30,000

Mon. Mon.

kW30,000

kW30,000

22

　

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V. GIPC’s Activity plan in Asia

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◆ Cooperation in holding seminars or symposium about “Green IT” in 　 Asian countries. （ coordinate to send lecturers, etc ）◆ Cooperation in “Green IT” exhibit ion in Asian countries (Exhibition in other countries or exhibition from Japan).

◆ Technical Cooperation for inducting “Green IT” in Asian countries(coordinate to send engineers, etc. )

◆ Cooperation in establishing “Green IT Association” in each Asian

countries(provide information)

◆ Exchange information on various matters on “Green IT”

GIPC’s Activity plan in Asia

Actual　result　of　GIPC's　Activities　in　Asia

　　July　10-13,　20082009　SINOCESQuingdao　International　Convention　Center,　China　

July　15-16,　2008　5th　Asia　Electronics　ForumNew　World　Hotel,　Ho　Chi　Minh　City,　Vietnam

Oct.　17-20,　20082008 　 China　International　Energy　Saving　and　Environmental　Protection　Exhibition　　　Beijing　Exhibition　Center,　China

Nov.　12-15,　2008JES　Shanghai　2008　Shanghai　New　International　Expo　Center,　China

Dec.　1-5,　200814th　World　Electronic　Forum　2008New　Delhi,　India

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Plans　for　the　future

Jan.13-14,　2009International　Symposium　of　Green　Business　IT　Council,　Korea　Seoul　Walkerhill　Hotel,　Korea

Feb.　16-20,　2009　International　Green　IT　symposium　in　AsiaSingapore,　　Kuala　Lumpur,　　Bangkok

2009GIPC　is　planning　to　diagnose　buildings　such　as　offices　and　data　centers　in　order　to　improve　energy　efficiency　in　Asia.

Japanese primary energy consumption per GDP is the lowest in the world　　 owing to various energy conservation measures taken for the respective sectors.

Primary Energy Consumption per GDPPrimary Energy Consumption per GDP

Primary Energy Consumption per GDP per CountryPrimary Energy Consumption per GDP per Country

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　 Japan EU US Korea Canada Thailand Middle East China India Indonesia RussiaPrimary energy consumption (tons in oil equivalent)/GDP

(thousand US$) indicated in the ratio when the Japanese figure is set at 1. （ Source ） IEA Energy Balance 2006

Index (Japan=1.0)

Thank you very much for your kind attention.

　　　　　

　　　　　

END OF PRESENTATION

　　

http://www.greenit-pc.jp/e/

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